secondary research: gathering information from existing data sources.

target market: a defined segment of the market that is the strategic focus of your marketing.

marketing mix: the controllable variables that a business puts together to satisfy the target market.

value pricing: setting a fair or low price that provides maximum value to the customer.

premium price relationship: a relationship where a higher price increases the demand for a product.

viral marketing: using marketing messages that pass themselves on automatically, like a virus.

primary market research: the process of gathering data directly from the source, the consumers.