market segment: a group that has similar identifiable characteristics, with similar needs and wants, that behaves in a similar.

competitive advantage: a benefit that exists when a business has a product or service that is viewed by the market as better than its competitors.

Unique Value Proposition (UVP): a statement on your business that answers the essential questions about your business, as well as problem you are solving. It should show that your business is going to be adding value to the market.