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When most people
think of marketing, they think of advertising. However, advertising
is only one component of a marketing plan. The details of your product/service
and how it will be priced are also decided in your marketing plan,
as well as how and where you will sell it.
The marketing
mix is a collection of methods a business puts together to reach
the target market. In a marketing plan, the marketing mix can be
divided into 5 marketing "Ps": Product, Price, Place,
Promotion, and People. These five categories encompass the elements
of the implementation strategy that will cater to your target market.
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