Advertising is not the solution for selling your product/service; it is a way to inform the market that you are offering something valuable. In other words, it generates sales prospects, not sales. Think of advertising as a way to let people you believe are interested in your product or service know that you have something that will benefit them.

Common ways to advertise include:

• Print advertisements
• Radio & television commercials
• Direct mail & telemarketing
• Email & Internet
• Phonebooks and directories
• Signs and billboards
• Brochures and flyers

Case Study - Advertising: Various Approaches