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For the most
part, however, most companies could use a web site for several reasons.
Websites are entry points to communications channels and therefore
have many functions, just as the telephone, the entry to a more
commonly known communication channel, has several uses. Reasons
for a web site include:
-
To attract
customers - an electronic brochure.
- To service
customers - any time, any day.
- To sell
to customers - online selling can be easier than in a retail store.
- To provide
information - websites can be specific to a subject.
- To create
a community - online forums exist on every subject imaginable.
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