Marketing is just as important in the online world as it is offline, perhaps more so because there are many, many websites and it can be very difficult for one to be noticed. However, marketing on the Internet is different than in the offline world. Where a company might use advertising or other promotional techniques exclusively in its regular business, its online business has different requirements and will demand different methods. These are largely governed by the nature of the medium - computer and Internet users "view" things differently than someone who is watching television or driving along a street.

As with any marketing campaign, however, it is important to first design a strategic marketing plan. Traditionally, marketing plans include:

• A set of clear marketing objectives.
  
  
• A target market profile.
  
  
• An analysis of the competitive environment.
  
  
• A comprehensive strategy to reach those objectives.

E-marketing plans generally follow the same pattern, with the added factor that Internet users and their characteristics differ somewhat than offline customers.

Host Clip - E-Marketing