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2)
Chaining
Chaining is
essentially opening up additional locations in different areas with
your own capital. The obvious drawback is the amount of money and
time required to do this, but if all of your locations were profitable,
it would mean exponential profits for your company.
3)
Strategic Alliances
Developing an
alliance with another company can be a smart and mutually beneficial
way to grow your business. You may find that another company's access
to customers, complimentary products, manufacturing capabilities,
or distribution network could greatly help you increase your sales
and cut your costs. If you have something that they want in return,
then you may be in a position to join forces for a period of time.
The key to a
business alliance is maintaining a good and fair relationship with
the other company. You have to be very careful that you don't end
up losing out, especially if you are entering into an alliance with
a more powerful company. Trust, communication, and legal precautions
should all be used to create a valuable set of terms for both businesses
in a strategic alliance.
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