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Updated

Webmaster

Webmasters design, develop, and maintain websites.

  • Avg. Salary $67,808.00
  • Avg. Wage $35.32
  • Minimum Education 2 years post-secondary
  • Outlook below avg
  • Employed 2,800
  • In Demand Medium
Also Known As

Computer Specialist, Information Technology Specialist, Internet Site Developer, Site Administrator, Web Content Specialist, Web Portal Co-ordinator, World Wide Web Site Administrator

NOC Codes

In Canada, the federal government groups and organizes occupations based on a National Occupational Classification (NOC) system. This alis occupation may not reflect the entire NOC group it is part of. Data for the NOC group can apply across multiple occupations.

The NOC system is updated every 5 years to reflect changes in the labour market. Government forms and labour market data may group and refer to an occupation differently, depending on the system used. Here is how this occupation has been classified over time:

  • 2006 NOC: Web Designers and Developers (2175) 
  • 2006 NOC-S: Web Designers and Developers (C075) 
  • 2011 NOC: Web designers and developers (2175) 
Skills Shortage

Employers that Recruited in the Last 2 Years

19%
19%
Average Wage
Starting
Overall
Top
  • Certification Provincially Regulated
  • Strength Required Lift up to 5 kg
Interest Codes
The Webmaster is part of the following larger National Occupational Classification (NOC).
Web Designers and Developers
INNOVATIVE

Interest in analyzing information to prepare mock-ups and storyboards, to develop Web site architecture, and to design the appearance, layout and flow of Web sites

METHODICAL

Interest in precision working to test and modify Web pages and applications

DIRECTIVE

Interest in consulting with clients to develop and document Web site requirements; and in determining hardware and software requirements; may lead and co-ordinate multidisciplinary teams to develop Web site graphics, content, capacity and interactivity

Reading Interest Codes
A Quick Guide

The interest code helps you figure out if you’d like to work in a particular occupation. 
It’s based on the Canadian Work Preference Inventory (CWPI), which measures 5 occupational interests: Directive, Innovative, Methodical, Objective and Social.

Each set of 3 interest codes is listed in order of importance.

A code in capital letters means it’s a strong fit for the occupation.

A code in all lowercase letters means the fit is weaker.

Learn More

Duties
Updated Mar 31, 2018

A webmaster’s duties vary from one job to another. There can be a lot of overlap with other jobs, such as Web Designer, Web Technician, and Interactive Media Programmer. This profile defines webmasters as managers. They are in charge of their company’s websites.

In general, webmasters:

  • make sure websites advance their company’s goals
  • make sure websites perform well (this may require balancing graphic appeal against speed requirements and overseeing technical activities)
  • promote the website within the company
  • educate people about related issues and technology
  • create and implement budgets for website development and maintenance
  • co-ordinate the work of others as it relates to the website (such as web designers and technicians)
  • select server or desktop environments and web development tools
  • set standards and procedures for designing and producing site additions
  • generate and track site statistics
  • co-ordinate and integrate the website with social media accounts
  • work with the marketing team to ensure keywords are used (for search engine optimization or SEO)
  • ensure web constructs are set up for SEO
  • work with the marketing team to integrate Google analytics, Google for business, Google maps, and similar features into the website
  • work with third-party software vendors to resolve issues.

In large companies, webmasters may work with a team (including information specialists and representatives from various parts of the company). They may liaise between departments. In some companies, they also develop and maintain an intranet site (an internal network similar to the internet but accessible only to company personnel).

In small companies, webmasters may do everything. This includes initial design and coding as well as watching site traffic and performance.

Working Conditions
Updated Mar 31, 2018

Webmasters often work standard weekday hours in offices or from home. They may have to work evenings or weekends (when doing website installation and maintenance activities).

The work can be stressful when:

  • there are technical problems
  • staff do not agree on the site’s purpose, design, and content
  • staff expect the system to be more reliable than possible
  • staff expect updating to happen faster or more often than possible
  • third parties (who provide tools to build and manage the website) are difficult to reach for support.

Hazards include eye strain (from spending long hours looking at a computer screen) and injuries from repeated movements.

  • Strength Required Lift up to 5 kg
Skills & Abilities
Updated Mar 31, 2018

Webmasters need to possess:

  • writing and speaking skills
  • the ability to work with people from different backgrounds
  • leadership and teamwork skills
  • attention to detail
  • the ability to be organized
  • the ability to manage time well
  • a keen interest in keeping up to date with changes in technology
  • the ability to foresee change
  • the ability to make decisions when the future is uncertain
  • patience and confidence
  • the ability to convey complex concepts in a way people understand
  • the ability to translate abstract or high-level concepts into workable feedback
  • the ability to work calmly with irritated clients.

They should enjoy:

  •  co-ordinating information
  •  negotiating with people
  •  finding creative solutions.
Educational Requirements
Updated Mar 31, 2018

Webmasters need a blend of management and technical expertise. The specific qualifications they need depend on the company and the role. In general, webmasters should understand principles and current practices in:

  • management and admin
  • technical writing and graphic design
  • computer hardware and software systems.

Webmasters often gain knowledge and develop skills through a blend of experience and education. For example, a marketing manager might develop technical expertise by attending seminars, reading, and working with other professionals (such as graphic artists, writers, computer engineers, computer programmers, database analysts, librarians).

Some employers need webmasters with a lot of computer expertise. This can include a working knowledge of certain software languages or database apps. For other positions, an overall knowledge of what is technologically possible is more important than programming skills.

Prospective webmasters should begin by taking a post-secondary program related to management and admin, computer science, or web design. There are also free online courses that offer skills training for webmasters.


Related Education

The following schools offer programs or courses that are related to this occupation but are not required to enter the field.

British Columbia Institute of Technology

InnoTech College - Calgary

InnoTech College - Edmonton

Lighthouse Labs

Mount Royal University

Northern Alberta Institute of Technology

Southern Alberta Institute of Technology

For a broad list of programs and courses that may be related to this occupation try searching using keywords.

Certification Requirements
Updated Mar 31, 2018

Information Systems Professional

Information systems professionals investigate, analyze, design, develop or manage information systems based on computer and related technologies through the objective application of specialized knowledge and professional judgement.

Legislation

Information Systems Professional is a protected title under Alberta's Professional and Occupational Associations Registration Act. This means that to call yourself an Information Systems Professional or use the I.S.P. designation, you must be a registered member of the Canadian Information Processing Society of Alberta (CIPS Alberta). You do not have to be registered if you do not call yourself an Information Systems Professional.

What You Need

The Canadian Information Processing Society (CIPS) has defined the body of knowledge required for certification and recognizes the many different ways this standard may be achieved. Applicants must provide documented evidence for 1 of the following I.S.P. designation criteria routes: (1) Established Academic, (2) IT Industry Leader, (3) Established IT Professional, (4) Education Plus Experience, (5) Exam, (6) Professional Experience Only (applicants must have entered the field prior to 1976), or (7) Upgrade from Candidate Status. For official, detailed information, visit the CIPS website, CIPS Alberta website or contact CIPS Alberta.

Working in Alberta

Information systems professionals who are registered and in good standing with a regulatory organization elsewhere in Canada may be eligible for registration in Alberta if registered professionals in the 2 jurisdictions have similar responsibilities and competencies. For more information, see "What if I am already certified in another province or territory?" and the Alberta regulatory authority (below).

Contact Details

Canadian Information Processing Society of Alberta
PO Box 21085
Edmonton, Alberta
Canada T6R 2V4
Phone Number: 780-431-9311
Toll-free phone number: 1-844-431-9311
Fax number: 780-413-0076
E-mail: alberta@cips.ca
Website: ab.cips.ca

Employment & Advancement
Updated Mar 31, 2018

Webmasters may work as employees or on a contract basis. They may work at:

  • wholesale or retail companies
  • large companies
  • government departments
  • industrial firms
  • consulting firms
  • post-secondary schools
  • not-for-profits.

This is a management position that requires related experience. Prospects for advancement vary. Key factors include the organization and the webmaster’s qualifications.

Webmasters are part of the larger 2011 National Occupational Classification 2175: Web designers and developers. In Alberta, 78% of people employed in this classification work in the following industries:

The employment outlook [pdf] in this occupation will be influenced by a wide variety of factors including:

  • trends and events that affect overall employment (especially in the industries listed above)
  • location in Alberta
  • employment turnover (work opportunities that come up when people leave existing positions)
  • occupational growth (work opportunities that come up when new positions are created)
  • size of the occupation.

In Alberta, the C075: Web Designers and Developers occupational group is expected to have a below-average annual growth of 1.3% from 2016 to 2020. In addition to job openings created by employment turnover, 20 new positions are forecasted to be created within this occupational group each year.

Employment turnover is expected to increase as members of the baby boom generation retire over the next few years.

Wage & Salary
Updated Mar 31, 2018

Incomes vary greatly. Wages or salaries depend on training, experience, and the scope of the position. Webmasters in small, not-for-profit organizations may be volunteers.

Salaries for webmasters in management roles are most often higher than others.

Web designers and developers

Survey Methodology

Survey Analysis

Overall Wage Details
Average Wage
Average Salary
Hours Per Week

Hourly Wage
For full-time and part-time employees
  • Low
  • High
  • Average
  • Median
Starting
Overall
Top
Wages* Low (5th percentile) High (95th percentile) Average Median
Starting $19.23 $38.98 $28.23 $26.51
Overall $23.08 $49.38 $35.32 $36.06
Top $26.44 $67.57 $42.74 $40.87

Swipe left and right to view all data. Scroll left and right to view all data.

* All wage estimates are hourly except where otherwise indicated. Wages and salaries do not include overtime hours, tips, benefits, profit shares, bonuses (unrelated to production) and other forms of compensation.

B: Good Reliability
Data Reliability Code Definition

Good Reliability, represents a CV of between 6.01% and 15.00% and/or fewer than 30 survey observations and/or if survey observations represent less than 50% of all estimated employment for the occupation.


Industry Information
Public Administration
ALL INDUSTRIES
Educational Services
Information, Culture, Recreation

Skills Shortage

Employers that Recruited in the Last 2 Years

30%
30%

Recruiting Employers that Experienced Hiring Difficulties

19%
19%

Employers with Unfilled Vacancies of over 4 Months

4%
4%

Vacancy Rate

4%
Related High School Subjects
  • Business, Administration, Finance and IT
    • Computing Science
    • Management and Marketing
    • Networking
  • English Language Arts
  • Media, Design and Communication Arts
    • Communication Technology
Related Post-Secondary Field of Study
  • Business, Management and Administrative Studies
  • Communications
  • Computer and Information Technology
  • Education and Library Studies
  • Sciences
Other Sources of Information
Updated Mar 31, 2018

Canadian Information Processing Society (CIPS) of Alberta website: www.cipsalberta.ca

Information and Communications Technology Council (ICTC) website: www.ictc-ctic.ca

Technology Alberta website: technologyalberta.com

For more information on career planning, education and jobs call the Alberta Supports Contact Centre toll-free at 1-877-644-9992 or 780-644-9992 in Edmonton, or visit an Alberta Supports Centre near you.

Updated Mar 31, 2018. The information contained in this profile is current as of the dates shown. Salary, employment outlook and educational program information may change without notice. It is advised that you confirm this information before making any career decisions.

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