Athabasca University has collaborated with the Business of Hockey Institute (BHI) to develop an MBA with hockey specific courses to elevate the business side of the game. This program is designed for individuals working in a managerial capacity within the hockey industry and related industries. Students will have significant management experience in important functions within the business of hockey including: ticketing, marketing, communications, fan development, customer service, social media, sales, events, building operations, legal, merchandising, finance, media, analytics and hockey operations. Students from hockey related industries will also bring rich perspectives on corporate partnerships, revenue generation, and leveraging fan involvement beyond the game. The hockey-specific courses build on AU's internationally acclaimed online MBA program and focuses specifically on the issues, challenges, and opportunities confronting middle and senior level managers in a rapidly changing, global hockey industry. The curriculum concentrates on the key management areas affecting organizational performance (strategy, accounting, analytics, human resources, finance, marketing, operations) as these disciplines impact the game of hockey and its business operations. The MBA will bring industry leaders, managers, executives, and academics together to debate, exchange ideas, conduct research, and collaborate. The curriculum requires students to exercise critical thinking and hone their decision-making skills.
