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Social Media Marketing and Communications

University of Alberta

University of Alberta

Social media have profoundly changed the way we communicate with each other. This presents both opportunities and challenges. The Social Media Marketing and Communications examines the rules of this multi-dimensional communication model and explores how individuals and organizations can use social media platforms to actively engage stakeholders in online communities built around their products or services. Through formalized training in social media fundamentals, communications and marketing strategy, the program empowers participants to think about social media in a strategic and innovative manner.

This career-enhancing program will benefit professionals in communications, marketing, human resources, and information technology, whether from government, industry, or not-for-profits, as well as small business owners, public officials, and others who want to communicate with target audiences or build relevant social media strategic marketing skills using these engaging and effective media.


Office of the Registrar
201 Administration Building
Edmonton, Alberta, T6G2M7, Canada

Apply Now
  • Program Type Professional Development
  • Credential Type Non-Credential *
  • Length 1 Year or Less

    6 Courses

  • Part Time Only
  • Cooperative Education
  • Continuing Education Only
  • Distance Learning

* Certificate

Admission Requirements

Enrolling in the program is a requirement if you want to earn the citation. You may apply for admission as you start your studies or, if you prefer, after you have taken one or more courses. 

To enrol, you must have a high school diploma (minimum 100 credits) or equivalent. If you attended a high school in Alberta, transcripts may be ordered from Alberta Education at 780.427.5732; if you attended high school outside of Alberta, contact the provincial department of education. 

You are still invited to apply if you do not meet the admission requirements. Your qualifications will be reviewed, and conditional entrance may be granted. For details, please visit or contact the program office at 780-492-1185 or email

Transfer(s) Eligibility

Search Transfer Alberta for course and program transfer information including transfer agreements between post-secondary schools in Alberta, British Columbia, Northwest Territories, Nunavut and Yukon.

Transfer(s) available outside of Transfer Alberta: Not available

Updated September 30, 2019. The information contained in this profile is current as of the date shown.

Educational program information is provided as an introduction and for general reference. For current information about programs and school requirements or policies, check the school calendar, visit their website or contact the school directly.
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