Public Relations Specialist

Employer

SmartCoffee

Languages

Bilingual

Education

Master's degree

Asset languages

Ukrainian

Work setting

• Rural area
• Relocation costs not covered by employer
• Private company, corporation or industry

Tasks

• Develop communication strategies
• Evaluate communication strategies and programs
• Implement communication strategies and programs
• Oversee the preparation of public written material
• Prepare written material such as reports, briefs, website content
• Provide consultation on planning and starting of new businesses.
• Write speeches, presentations and press releases
• Administer programs to promote industrial and commercial business investment in rural and urban areas
• Perform administrative tasks
• Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
• Conduct comparative research on marketing strategies for industrial and commercial products
• Act as spokesperson for an organization
• Advise clients on advertising or sales promotion strategies
• Answer written and oral inquiries
• Assist in the preparation of brochures, reports, newsletters and other material
• Co-ordinate special publicity events and promotions
• Conduct public opinion and attitude surveys
• Gather, research and prepare communications material
• Initiate and maintain contact with the media
• Prepare and/or deliver educational, publicity and information programs, materials and sessions
• Conduct analytical marketing studies
• Conduct social or economic surveys on local, regional, or international areas to assess development of potential and future trends
• Review and evaluate commercial or industrial development proposals
• Design market research questionnaires
• Develop portfolio of marketing materials
• Design, conduct and analyze quantitative and qualitative research projects
• Develop feasibility studies
• Conduct online marketing, E-commerce and Website promotions
• Maintain database of potential franchisees, real estate locations and on-line buy/sell Internet sites
• Develop marketing strategies
• Deliver presentations at conferences, workshops or symposia
• Maintain and manage digital database
• Write and edit press releases, newsletter and communications materials
• Copywrite

Supervision

1 to 2 people

Certificates, licences, memberships, and courses 

• Google AdWords Certification
• APR (Accredited in Public Relations) designation
• Membership in the Canadian Public Relations Society

Computer and technology knowledge

• Internet of things (IoT)
• Salesforce
• Google Drive
• LinkedIn
• MailChimp
• Zoho CRM
• Electronic mail
• WordPress

Area of work experience

• Community service organization
• Product development

Specialization or experience

Specialized environmental skills and knowledge

Area of specialization

• Interactive/new media
• Communications
• Brand management
• Corporate social responsibility
• Digital media
• Strategy

Security and safety

Criminal record check

Work conditions and physical capabilities

• Work under pressure
• Tight deadlines
• Fast-paced environment
• Attention to detail
• Large workload
• Physically demanding

Personal suitability

• Efficient interpersonal skills
• Excellent oral communication
• Excellent written communication
• Flexibility
• Initiative
• Judgement
• Organized
• Team player
• Accurate
• Dependability
• Reliability
• Integrity
• Quick learner
• Due diligence

Screening questions

• Do you have the required certifications listed in the job posting?
• Do you meet the language requirements listed in the job posting?

Other

Use of artificial intelligence

Experience

2 years to less than 3 years

Employment terms options

To be determined

Green job

Involves duties and responsibilities that lead to positive environmental outcomes

Workplace information

Hybrid

Financial benefits

Bonus

Other benefits

Free parking available

Support for Indigenous people

Provides cultural competency training and/or awareness training to all employees to create a welcoming work environment for Indigenous workers

Supports for visible minorities

• Participates in a government or community program or initiative that supports members of visible minorities
• Provides diversity and cross-cultural training to create a welcoming work environment for members of visible minorities