Applied Product Management

The Applied Product Management Certificate of Completion is designed to empower early to mid-career professionals to upskill or discover new career opportunities in an increasingly digital world. This program is perfect for individuals with a growth mindset looking to acquire skills in product discovery, vision and strategy, analytics, and leadership to build and launch innovative products.

Graduates of the program will come away with an understanding of how to use product management practices to be the bridge between the customer, business, and technology — becoming a product management leader.

As a participant in the program you will be given an opportunity to apply product management principles and practices to a product that you or your employer are developing. You will receive instruction and coaching on how to successfully bring this product to market.

You’ll work with industry experts to learn the most in-demand skills, including:

Technical skills:

• Product discovery techniques
• User research techniques
• UX testing
• Product prototyping
• Product management tools
• Agile scoping and estimating techniques
• Release planning
• Success measurement
• Product analytics

Business skills:

• Market gap and opportunity identification
• Presentation skills
• Building empowered teams
• Stakeholder management
• Group facilitation skills
• Vision and strategy creation
• Product leadership skills