Do you enjoy solving problems for people, discovering patterns of opportunity, creating persuasive communications, influencing buyers, and strengthening brands?
This program provides a strong foundation in business and marketing principles and the latest trends. You'll be well-prepared for diverse career opportunities in content creation, digital analytics, media, sales, promotions, and events.
In this program, you will learn how to:
conduct comprehensive environmental scans to assess market conditions, identify and target market segments
determine the most effective distribution channels to support planning objectives and craft integrated digital communication strategies
identify and target gaps in relevant market segments to meet customer needs
create products that align with organizational objectives, and develop pricing strategies
create communication strategies to maximize planning outcomes
create consumer journey maps and identify buyer needs
succeed in both business-to-business (B2B) and business-to-consumer (B2C) markets.
Upon graduation, you'll be ready for various career opportunities in marketing, public relations, media, advertising, sales, promotions, and events. You'll also have the option to pursue a Canadian Professional Sales Association (CPSA) designation.
