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Customer Relationship Management (CRM)

Northern Alberta Institute of Technology

Northern Alberta Institute of Technology

Need to implement, maintain, and support a Customer Relationship Management (CRM) application in your organization? With the skills gained from this program, you will be able to create and develop a responsive and robust CRM implementation using Microsoft Dynamics CRM software.

A five percent gain in customer retention can increase your company’s lifetime profits by 50% or more. Customer relationship management is the discipline of working with customer-specific data to optimize business relationships with former, current, and prospective customers. The skills obtained in this program will help you identify your specific business requirements; plan your project; install and configure the software; and employ advanced features of CRM to manage customers, complete marketing campaigns, and manage client relations from potential sales to the processing of invoices.


Office of the Registrar
11762 - 106 Street
Edmonton, Alberta, T5G2R1, Canada

  • Program Type Occupational
  • Credential Type Non-Credential *
  • Length 1 Year or Less 4 Courses
  • Part Time Only
  • Cooperative Education
  • Continuing Education Only
  • Distance Learning

* Customer Relationship Management (CRM) Certificate

Admission Requirements
A NAIT Customer Relationship Management (CRM) Certificate will awarded upon completion of the four core courses.

Transfer(s) Eligibility

Search Transfer Alberta for course and program transfer information including transfer agreements between post-secondary schools in Alberta, British Columbia, Northwest Territories, Nunavut and Yukon.

Transfer(s) available outside of Transfer Alberta: Not available

Updated May 01, 2024. The information contained in this profile is current as of the date shown.

Educational program information is provided as an introduction and for general reference. For current information about programs and school requirements or policies, check the school calendar, visit their website or contact the school directly.
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