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Digital Marketing and Social Media

Southern Alberta Institute of Technology

Southern Alberta Institute of Technology

www.sait.ca

Get up to speed with the exciting world of digital marketing and learn to make sense of social networking, search engine optimization and more. Through this fast-paced series of workshops, discover how you can take a leading role in moving your business ahead in this rapidly expanding field. You can complete this program in less than one year.

Program Outcomes

Upon successful completion of this program you will:

  • Have a solid understanding of the world of digital marketing and social media
  • Understand the metrics, tactics and strategies involved in paid media channels
  • Be able to perform technical and competitor audits
  • Have a good understanding of the need for Search Engine Optimization and how to utilize for optimal results
  • Learn how to measure ‘return on investment’ and how to build content to better serve the digital marketing experience
  • Have the tools you need to manage, maintain and update content on a company website
  • Use online direct marketing tools to demonstrate what you’ve learned and simulate the implementation of a digital marketing communication plan
  • Explore Google Analytics to measure digital marketing activity
Contact

Office of the Registrar
1301 16 Avenue NW
Calgary, Alberta, T2M0L4, Canada

  • Program Type Occupational
  • Credential Type Non-Credential *
  • Length 1 Year(s)
  • Part Time Only
  • Cooperative Education
  • Continuing Education Only
  • Distance Learning

* Certificate of Completion

Admission Requirements

There are no entrance requirements for this program. You can begin registering for courses anytime by clicking a course name or calling 1.403.284.7051. Successfully complete at least 1 of the courses, then declare your intention to complete this certificate by clicking on the Apply Now button on the program page. You will be notified of acceptance and given further direction regarding the completion of this Certificate.


Transfer(s) Eligibility

Search Transfer Alberta for course and program transfer information including transfer agreements between post-secondary schools in Alberta, British Columbia, Northwest Territories, Nunavut and Yukon.

Transfer(s) available outside of Transfer Alberta: Not available

Updated August 05, 2022. The information contained in this profile is current as of the date shown.

Educational program information is provided as an introduction and for general reference. For current information about programs and school requirements or policies, check the school calendar, visit their website or contact the school directly.
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