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Digital Marketing

University of Alberta

University of Alberta

www.ualberta.ca

Dig­i­tal tech­nol­o­gy is deeply chang­ing the way busi­ness­es and not-for-prof­its oper­ate and mar­ket them­selves. The Dig­i­tal Mar­ket­ing Cer­tifi­cate is a part-time, ful­ly online pro­gram that pro­vides key skills to learn­ers look­ing to bet­ter under­stand the field of dig­i­tal mar­ket­ing, devel­op mean­ing­ful con­tent, con­duct ana­lyt­ics to eval­u­ate cam­paigns, and learn how to make the most of organ­ic and paid tac­tics to best reach their tar­get audience.

A spe­cial cap­stone project allows par­tic­i­pants to inte­grate the the­o­ry, meth­ods, con­cepts, and tools they learned in the pre­vi­ous cours­es and apply them to a real-world dig­i­tal mar­ket­ing project.

This pro­gram is aimed at learn­ers look­ing to get into the field of mar­ket­ing, stay rel­e­vant in a cur­rent posi­tion, change careers, or help their own busi­ness grow. Whether you are new to the field or have an exist­ing back­ground in mar­ket­ing, you will ben­e­fit from learn­ing direct­ly from indus­try lead­ers about cur­rent approach­es and tools, as well as keep­ing up-to-date with the most recent trends.

Full information about this program and courses: uax.ca/digmktg

Contact

Office of the Registrar
201 Administration Building
Edmonton, Alberta, T6G2M7, Canada

Apply Now
  • Program Type Pre-Employment
  • Credential Type Certificate *
  • Length 1 Year(s)
  • Part Time Only
  • Cooperative Education
  • Continuing Education Only
  • Distance Learning Only

* Certificate

Admission Requirements

No prerequisites or entrance requirements.


Distance Delivery Options

Online sessions (U of A eClass)


Transfer(s) Eligibility

Search Transfer Alberta for course and program transfer information including transfer agreements between post-secondary schools in Alberta, British Columbia, Northwest Territories, Nunavut and Yukon.

Transfer(s) available outside of Transfer Alberta: Not available

Updated September 15, 2021. The information contained in this profile is current as of the date shown.

Educational program information is provided as an introduction and for general reference. For current information about programs and school requirements or policies, check the school calendar, visit their website or contact the school directly.
The Government of Alberta is working in partnership with the Government of Canada to provide employment support programs and services.

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