Digital Marketing

Dig­i­tal tech­nol­o­gy is deeply chang­ing the way busi­ness­es and not-for-prof­its oper­ate and mar­ket them­selves. The Dig­i­tal Mar­ket­ing Cer­tifi­cate is a part-time, ful­ly online pro­gram that pro­vides key skills to learn­ers look­ing to bet­ter under­stand the field of dig­i­tal mar­ket­ing, devel­op mean­ing­ful con­tent, con­duct ana­lyt­ics to eval­u­ate cam­paigns, and learn how to make the most of organ­ic and paid tac­tics to best reach their tar­get audience.

A spe­cial cap­stone project allows par­tic­i­pants to inte­grate the the­o­ry, meth­ods, con­cepts, and tools they learned in the pre­vi­ous cours­es and apply them to a real-world dig­i­tal mar­ket­ing project.

This pro­gram is aimed at learn­ers look­ing to get into the field of mar­ket­ing, stay rel­e­vant in a cur­rent posi­tion, change careers, or help their own busi­ness grow. Whether you are new to the field or have an exist­ing back­ground in mar­ket­ing, you will ben­e­fit from learn­ing direct­ly from indus­try lead­ers about cur­rent approach­es and tools, as well as keep­ing up-to-date with the most recent trends.

Full information about this program and courses: uax.ca/digmktg