Skip to the main content
This website uses cookies to give you a better online experience. By using this website or closing this message, you are agreeing to our cookie policy. More information
Alberta Supports Contact Centre

Toll Free 1-877-644-9992

Find This Program At Other Schools
Program Information
Schools Offering this Program
  • All
  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L
  • M
  • N
  • O
  • P
  • Q
  • R
  • S
  • T
  • U
  • V
  • W
  • X
  • Y
  • Z

Sport and Event Marketing and Management Diploma Sport and Event Marketing and Management

Medicine Hat College

Medicine Hat College
The Diploma in Sport and Event Marketing and Management examines the sport and event industry from behind the scenes, looking at business and consumer relationships, the leadership and promotion of as well as the organization and advancement of sporting and entertainment events. It will be a two-year program over five semesters including a workplace integrated learning residency in the spring designed to gain valuable professional experience through an internship as part of the educational experience. The program is designed for the student who enjoys facing challenges, taking risk and initiative, dealing with the public and being part of a sport-oriented team and organization. This innovative program has a practical and applied approach to learning through the use of simulations, case studies, and provide industry experience as well. Students will learn application of marketing and management skills in the entertainment industry and will develop the skills to lead and manage sport and event careers and businesses, and gain insights into how successfully managed organizations should be designed and run. They will learn how marketing and management principles can develop the operations of sport and event organizations and how it is used by sponsors to enhance their brand and grow their organization. This program trains the next generation of leaders that will acquire a just-in-time knowledge, skills and competencies needed to succeed in the sport and event industry and can lead to a career that is rewarding, exciting and challenging.

299 College Drive SE
Medicine Hat, Alberta, T1A3Y6, Canada

Apply Now
  • Program Type Standard
  • Credential Type Diploma
  • Length 2 Years
  • Part Time Only
  • Cooperative Education
  • Continuing Education
  • Distance Learning
Admission Requirements

High School Route

ELA 30-1 or ELA 30-2
Math 30-1 or Math 30-2
Two Grade 12 5-credit subjects with 50% or better

Mature Route
ELA 30-1 or ELA 30-2
Math 30-1 or Math 30-2

Student Aid

This program is eligible for full-time post-secondary assistance by Alberta Student Aid for the funding year 2023/08/01 to 2024/07/31*.

  • Tuition $4,917.00 Year One
  • Books/Supplies/Instruments $1,371.00 Year One
  • Mandatory Fees $1,234.00 Year One

* Tuition, books, supplies, instruments, and other/mandatory fees are provided to Alberta Student Aid and may be used when processing full-time post-secondary funding applications. The educational costs provided are based on a 100% full-course load and may not reflect current or all educational costs charged by the school. Contact the school to obtain accurate educational cost information.

Transfer(s) Eligibility

Search Transfer Alberta for course and program transfer information including transfer agreements between post-secondary schools in Alberta, British Columbia, Northwest Territories, Nunavut and Yukon.

Transfer(s) available outside of Transfer Alberta: Not available

Updated June 30, 2021. The information contained in this profile is current as of the date shown.

Educational program information is provided as an introduction and for general reference. For current information about programs and school requirements or policies, check the school calendar, visit their website or contact the school directly.
The Government of Alberta is working in partnership with the Government of Canada to provide employment support programs and services.

Was this page useful?