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Occupational Profile

Announcer

Announcers read news, sports, weather, commercial and public service messages, and host live events and programs on radio or television.

  • Avg. Salary $47,109.00
  • Avg. Wage $27.96
  • Minimum Education 1 year post-secondary
  • Outlook N/A
  • In Demand Lower
Also Known As

Broadcaster, Disc Jockey, Music Announcer, Newscaster, Radio Announcer, Talk Show Host, Sportscaster, Television Announcer

Skills Shortage

Employers that Recruited in the Last 2 Years

75%
75%
Average Wage
Starting
Overall
Top
  • Certification Not Regulated
  • Strength Required Lift up to 10 kg
NOC & Interest Codes
The Announcer is part of the following larger National Occupational Classification (NOC).
Announcers and Other Broadcasters
NOC code: 5231
METHODICAL

Interest in handling music, videos and other entertainment materials for broadcasts

SOCIAL

Interest in diverting audiences by acting as hosts/hostesses and masters of ceremonies, by introducing and interviewing guests and by conducting proceedings of shows and programs

INNOVATIVE

Interest in compiling information by maintaining contact with external sources or by observing traffic from air and land vehicles for the purpose of reporting on traffic conditions; and in using information provided from weather forecasting services for the purpose of reporting on weather conditions and in using digitized replay to do analysis of sporting events

Reading Interest Codes
A Quick Guide

The interest code helps you figure out if you’d like to work in a particular occupation. It’s based on the Canadian Work Preference Inventory (CWPI), which measures 5 occupational interests: Directive, Innovative, Methodical, Objective and Social.

Each set of 3 interest codes is listed in order of importance.

A code in capital letters means it’s a strong fit for the occupation. 

A code in all lowercase letters means the fit is weaker.

Learn More

Duties
Updated Feb 22, 2017

Depending on the station and the market it serves, announcers may specialize in a particular type of work or share tasks with other station personnel, such as:

  • research and write their own material (completely or in part)
  • prepare stories for later broadcast (especially sports and news reporters)
  • develop longer feature stories for local audiences
  • read commercials and public service messages.

Announcers also may:

  • operate control boards and other equipment for complex productions or programs
  • run programming "on air" according to station schedules
  • rewrite copy from wire services
  • edit and read news, sports and weather reports at regular intervals
  • post and edit text, audio or video blogs on the station's website or other social media websites.

Announcers often are invited to make public appearances or serve as master of ceremonies at special events. They also may broadcast live from commercial businesses or shopping malls, or be asked to judge contests. In addition, it's becoming more common for announcers to have a social media presence.

Between music selections, announcers who host music programs on commercial radio stations:

  • comment on the music, local events and interest stories
  • use humour, small talk and background information to fill air time
  • offer giveaways and prizes to listeners
  • follow a predetermined schedule for airing commercials
  • answer calls from listeners and may also respond to listeners' texts and social media posts.

At most radio stations, computer software programs are used to schedule music for radio programs. At some stations, announcers play special listener requests.

When music announcers are off air, they record commercials for later broadcast, preview new music, and prepare material for later shows. They also host local station and charity events, and participate in station promotions.

Talk show hosts and interviewers host radio and television shows that feature discussions with a variety of guests on topics of interest to the general public. Listeners may talk to guests live during the show and voice their own opinions about the topic. Most talk shows are recorded live at a radio or television station.

Talk show hosts and interviewers must research topics before going on air to talk about them.

Sportscasters are radio and television announcers who specialize in sports broadcasts. In general, they:

  • attend press conferences to gather sports information
  • cover live sporting events
  • broadcast live play-by-play commentary
  • interview players, coaches and owners for comments and reactions.

Sportscasters prepare their stories on computer terminals, working from material gathered from wire services and adding their own information. Sometimes, they host sports programs that feature interviews with sports figures or review recent or upcoming sporting events.

At regular intervals during the day and evening, sportscasters provide sports reports. These reports may be taped or broadcast live.

News broadcasters (newscasters and reporters) gather, organize and report the news.

Working Conditions
Updated Feb 22, 2017

Announcers generally work shifts that include evenings, weekends and holidays and may include early mornings or late nights. Sports announcers often work irregular hours or split shifts because their schedules are determined by sporting events. The work can be stressful because live broadcasting allows little room for error.

Announcers may work in comfortable, although sometimes crowded studios or they may in broadcast from booths at various locations.

  • Strength Required Lift up to 10 kg
Skills & Abilities
Updated Feb 22, 2017

Announcers need to possess:

  • a pleasant sounding voice
  • self-confidence
  • friendliness and a positive attitude
  • good enunciation
  • a good command of the English language
  • the ability to accurately pronounce foreign names
  • excellent writing and reading skills 
  • the ability to "ad lib" and provide interesting small talk
  • the ability to relate to an audience
  • a high level of interest and enthusiasm.

They should enjoy working with music, videos and other entertainment materials for broadcast, to entertain others and to compile information.

Educational Requirements
Updated Feb 22, 2017

Announcers must be able to write clearly and concisely, and keep up to date on current events. Interviewers must be able to guide discussions in a direction that is interesting and informative. Computer skills are a definite asset, especially skills related to digital on-air and sound editing systems, and website management.

Most announcers have related post-secondary education. Employers generally require news announcers to have a related diploma or degree.


Related Education

The following schools offer programs or courses that are related to this occupation but are not required to enter the field.

Northern Alberta Institute of Technology

For a broad list of programs and courses that may be related to this occupation try searching using keywords.

Employment & Advancement
Updated Feb 22, 2017

Announcers usually find work by marketing themselves through audition tapes and personal interviews. Aspiring announcers must be willing to start at small radio and television stations, often in rural communities. Larger stations usually hire experienced announcers.

At small stations, announcers may host music shows and read news, weather and sports reports as well. Sometimes, they are involved in writing commercial advertisements and selling air time.

Experienced announcers usually specialize in music, news, sports or interviewing. Movement from station to station is common as announcers seek positions with larger audiences or return to smaller stations in management positions. Announcers may become programming directors, station managers, news anchors or directors, or executives with broadcasting companies.

Some announcers freelance as masters of ceremonies or disc jockeys for special functions, or record commercials on a contract basis.

Announcers are part of the larger 2011 National Occupational Classification 5231: Announcers and Other Broadcasters. In Alberta, 86% of people employed in this classification work in the Information, Culture and Recreation (PDF) industry.

The employment outlook (PDF) in this occupation will be influenced by a wide variety of factors including:

  • trends and events affecting overall employment (especially in the Information, Culture and Recreation industry)
  • location in Alberta
  • employment turnover (work opportunities generated by people leaving existing positions)
  • occupational growth (work opportunities resulting from the creation of new positions)
  • size of the occupation.

Employment turnover is expected to increase as members of the baby boom generation retire over the next few years.

Wage & Salary
Updated Feb 22, 2017

Salaries for announcers vary tremendously and are based on experience and responsibilities. However, a typical starting salary would likely range from $30,000 to $40,000. In a large market, an experienced announcer might earn from $60,000 to $100,000. Because of large audiences for morning shows, morning hosts in large markets are often paid at the higher end of that range.

Announcers and other broadcasters
NOC code: 5231

Survey Methodology

Survey Analysis

Overall Wage Details
Average Wage
Average Salary
Hours Per Week

Hourly Wage
For full-time and part-time employees
  • Low
  • High
  • Average
  • Median
Starting
Overall
Top
Wages* Low (5th percentile) High (95th percentile) Average Median
Starting $12.00 $38.98 $20.35 $18.90
Overall $13.32 $49.38 $27.96 $24.30
Top $19.23 $72.77 $39.36 $33.41

Swipe left and right to view all data. Scroll left and right to view all data.

* All wage estimates are hourly except where otherwise indicated. Wages and salaries do not include overtime hours, tips, benefits, profit shares, bonuses (unrelated to production) and other forms of compensation.

B: Good Reliability
Data Reliability Code Definition

Good Reliability, represents a CV of between 6.01% and 15.00% and/or fewer than 30 survey observations and/or if survey observations represent less than 50% of all estimated employment for the occupation.


Industry Information
Information, Culture, Recreation
ALBERTA, ALL INDUSTRIES

Skills Shortage

Employers that Recruited in the Last 2 Years

75%
75%

Recruiting Employers that Experienced Hiring Difficulties

24%
24%

Employers with Unfilled Vacancies of over 4 Months

1%
1%

2015 Vacancy Rate

N/A
Related High School Subjects
  • English Language Arts
  • Languages (other than English)
  • Media, Design and Communication Arts
    • Communication Technology
Related Post-Secondary Field of Study
  • Communications
Other Sources of Information
Updated Feb 22, 2017

Cultural Human Resources Council website: www.culturalhrc.ca

For more information on career planning, education and jobs, visit the Alberta Learning Information Service (ALIS) website, call the Alberta Career Information Hotline toll-free at 1-800-661-3753 or 780-422-4266 in Edmonton, or visit an Alberta Works Centre near you.

Updated Feb 20, 2017. The information contained in this profile is current as of the dates shown. Salary, employment outlook and educational program information may change without notice. It is advised that you confirm this information before making any career decisions.

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