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Models enhance and promote the sale of consumer goods, new fashion designs and other business products and services.

  • Avg. Salary $21,049.00
  • Avg. Wage $78.15
  • Minimum Education Varies
  • Outlook N/A
  • Employed < 1500
  • In Demand Medium
Also Known As

Fashion Model

NOC Codes

In Canada, the federal government groups and organizes occupations based on a National Occupational Classification (NOC) system. This alis occupation may not reflect the entire NOC group it is part of. Data for the NOC group can apply across multiple occupations.

The NOC system is updated every 5 years to reflect changes in the labour market. Government forms and labour market data may group and refer to an occupation differently, depending on the system used. Here is how this occupation has been classified over time:

  • 2006 NOC: Fashion Models (5232.4) 
  • 2006 NOC-S: Other Performers (F132) 
  • 2011 NOC: Other performers, n.e.c. (5232) 
  • 2016 NOC: Other performers, n.e.c. (5232) 
Interest Codes
The Model is part of the following larger National Occupational Classification (NOC).
Fashion Models

Interest in speaking with prospective purchasers to provide information about garments, and to perform social functions such as greeting and introducing guests at banquets, luncheons and other events


Interest in comparing information to dress in sample and completed garments, apply cosmetics, arrange hair and select complementary accessories


Interest in posing and modelling by standing, turning and walking to demonstrate garments' features to audiences at fashion shows, private showings and retail establishments

Reading Interest Codes
A Quick Guide

The interest code helps you figure out if you’d like to work in a particular occupation. 
It’s based on the Canadian Work Preference Inventory (CWPI), which measures 5 occupational interests: Directive, Innovative, Methodical, Objective and Social.

Each set of 3 interest codes is listed in order of importance.

A code in capital letters means it’s a strong fit for the occupation.

A code in all lowercase letters means the fit is weaker.

Learn More

Updated Feb 22, 2017

Models display clothing and merchandise to audiences through fashion shows, photographs, videos and personal appearances. There are three basic types of modelling: runway, print and television.

  • Runway modellinginvolves promoting retail and wholesale clothing lines at local fashion shows and highlighting fashion designers' newest styles and accessories at international fashion shows. On stage, fashion models show off clothes and demonstrate how they can be co-ordinated with accessories. Usually, models must make many quick changes backstage while maintaining their poise in front of audiences.
  • Print modellinginvolves posing for magazine and newspaper advertisements, catalogues, brochures, editorial features, billboards, flyers and product point-of-purchase displays. Stylists usually assist models in preparing for photo sessions (helping with hair and make-up) and clothing selection. Models in print modelling must be able to adopt the look the photographer wants.
  • Film and television modelling usually requires some acting ability. Spokesmodels promote products and services for commercials on television, film or videos. They work with production directors who give them their lines and explain the scene.

Some models specialize in a particular type of modelling but versatility is a definite advantage when looking for work. For example, models should be able to work as both runway and print models.

Some models specialize in particular fashion categories such as plus sizes or fashions for older people.

Working Conditions
Updated Feb 22, 2017

Models work in a wide variety of settings. Their hours of work vary considerably and they may have to stand long hours on their feet. Local fashion shows may be held in tea rooms, shopping malls or banquet rooms, or on outdoor stages. Photo sessions may be in studios or on location (sometimes outside). Commercials are usually shot in studios but may be shot on location. Some commercials take up to five days to shoot.

Modelling is an extremely competitive field. Models must be ready to take calls on short notice so daily personal grooming and wardrobe organization are essential. Work tends to be seasonal, busiest in the fall and spring. Local modelling tends to be more lenient so models may work longer than in international modelling.

  • Strength Required Lift up to 5 kg
Skills & Abilities
Updated Feb 22, 2017

Modelling is open to men, women and children of all ages. Although appearance is important, the desired look is constantly changing. The basic requirement is that models meet minimum height requirements and are well-proportioned. Specific age and physical requirements vary depending on the market and type of modelling. International models must be within a specified height range (generally five feet eight inches to five feet eleven inches for women, five feet eleven inches to six feet two inches for men) and fit sizes set by designers (generally size two to four for women, 40 Regular to 42 Tall for men). Female plus size models in the international market usually wear size 10 to 12 and must fit designer sample sizes.

Models also need the following characteristics:

  • a positive attitude and the ability to persevere in a highly competitive field
  • a desire to provide prompt, professional, friendly service
  • grace and poise
  • flexibility and the ability to adapt quickly to different requirements
  • the ability to work under the pressure of deadlines
  • confidence in front of the public and in promoting themselves to find work
  • excellent personal grooming habits.

Models should enjoy posing and modelling, and working with people from a wide range of backgrounds.

Educational Requirements
Updated Feb 22, 2017

Most successful models have not had formal training in modelling. They were discovered by modelling agents who provide advice and promote their services.

Modelling agencies are always scouting, looking for new talent. Prospective models may submit photographs or attend agency open calls to obtain free assessments of their potential.

Before contacting modelling agencies, prospective models should learn as much as possible about each agency and how the agency recruits models. Agencies generally expect models to pay for promotional expenses such as photographs, composite cards, website promotion and courier costs. Agencies may prefer to use their own photographers for test shots.

There are no minimum education requirements but employers generally prefer to hire high school graduates and encourage young people to finish high school. Courses in visual arts, drama, physical education, cosmetology and financial management are recommended. At the very least, models must be able to read contracts and keep track of their bookings and expense receipts.

A number of modelling agencies offer training programs for prospective models.Before enrolling in a program, aspiring models are strongly advised to check the reputation of the agency and the content of the training program.

For a broad list of programs and courses that may be related to this occupation try searching using keywords.

Certification Requirements
Updated Feb 22, 2017

There is currently no provincial legislation regulating this occupation in Alberta.

Employment & Advancement
Updated Feb 22, 2017

Models are self-employed. They usually pay a commission for each job their agency books for them. Commission rates vary from market to market. Models may have many agents internationally but only one agent per market.

In smaller centres, modelling is a part-time occupation for most models. They often are students as well. In larger markets, models may be busy full time. Most work is in print modelling for catalogues, newspapers, magazines, brochures and lifestyle materials. Very few models make it to the international modelling scene in New York, Los Angeles, Tokyo or Europe.

Wage & Salary
Updated Feb 22, 2017

Pay rates for models vary considerably depending on the market and the type of modelling. In smaller centres, models may start out by doing free shows for local charities or working in exchange for products or goods. Well established models in international markets earn more than those in large Canadian cities but income earned abroad is taxed by the country in which it is earned.

Since models are self-employed, they must pay all of their business expenses (for example, agents' commissions, travel expenses, make-up) from their earnings. Most modelling agencies in Canada charge a commission of 15 to 20%.

Models are part of the larger 2016 National Occupational Classification 5232: Other performers, n.e.c..

According to the 2019 Alberta Wage and Salary Survey, Albertans in the Other performers, n.e.c. occupational group earned on average from $63.69 to $118.19 an hour. The overall average was $78.15 an hour. For more information, see the Other performers, n.e.c. wage profile.

Related Post-Secondary Field of Study
  • Fine Arts and Performing Arts

Updated Feb 11, 2013. The information contained in this profile is current as of the dates shown. Salary, employment outlook, and educational program information may change without notice. It is advised that you confirm this information before making any career decisions.

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