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Telemarketer

Telemarketers phone potential customers to sell goods and services, request donations or conduct surveys.

Also Known As

Outbound Sales Associate, Salesperson, Telephone Solicitor

NOC Codes

In Canada, the federal government groups and organizes occupations based on a National Occupational Classification (NOC) system. This alis occupation may not reflect the entire NOC group it is part of. Data for the NOC group can apply across multiple occupations.

The NOC system is updated every 5 years to reflect changes in the labour market. Government forms and labour market data may group and refer to an occupation differently, depending on the system used. Here is how this occupation has been classified over time:

  • 2006 NOC: Telephone Solicitors and Telemarketers (6623.4) 
  • 2006 NOC-S: Other Elemental Sales Occupations (G973) 
  • 2011 NOC: Other sales related occupations (6623) 
  • 2016 NOC: Other sales related occupations (6623) 
Interests & Abilities

In Alberta, this occupation is part of 1 or more 2006 National Occupational Classification (NOC) groups. If there are multiple related NOC groups, select a NOC heading to learn about each one.

Telephone Solicitors and Telemarketers

2006 NOC: 6623.4

Interest Codes

Interest Codes for This NOC Group
METHODICAL

Interest in comparing information to quote prices and follow a prepared sales talk

social

Interest in persuading customers by soliciting sales for goods and services

directive

Interest in distributing sales orders to other workers for further processing; may develop lists of prospective customers from city and telephone directories

Your Interest Codes

To identify or change your interest codes, complete the Interests Exercise in CAREERinsite.

Reading Interest Codes
A Quick Guide

The interest code helps you figure out if you’d like to work in a particular occupation. 

It’s based on the Canadian Work Preference Inventory (CWPI), which measures 5 occupational interests: Directive, Innovative, Methodical, Objective, and Social.

Each set of 3 interest codes for this NOC group is listed in order of importance.

A code in capital letters means it’s a strong fit for the occupation.

A code in all lowercase letters means the fit is weaker.

Learn About Interests

Abilities

Typical ability expectations for this NOC group
Your abilities

To fill in or change the values for your abilities, complete the Abilities Exercise in CAREERinsite.

Mental Abilities

General Learning Ability

Verbal Ability

Numerical Ability

Visual Abilities

Spatial Perception

Form Perception

Clerical Perception

Physical Abilities

Motor Coordination

Finger Dexterity

Manual Dexterity

Understanding Abilities

A Quick Guide

You are born with abilities that help you process certain types of information and turn it into action. These abilities influence which skills you can learn more easily.

The abilities or aptitudes shown for this NOC group come from the General Aptitude Test Battery (GATB). The GATB measures 9 aptitudes. It groups them into 3 categories: mental, visual, and physical.

The abilities scores range from 1 to 5, with 5 being stronger.

Learn About Abilities

Duties
Updated May 20, 2021

Telemarketers may telephone businesses or private individuals to:

  • Identify potential customers
  • Arrange appointments for sales demonstrations
  • Build relationships with current and potential customers
  • Solicit sales for goods or services
  • Ask for donations for charitable causes
  • Conduct market or client surveys
  • Communicate product or account changes that could lead to sales opportunities
  • Conduct customer satisfaction surveys
  • Update customer profile databases with response data

They may obtain names and telephone numbers from lists of previous customers or donors, reply cards from magazines, submissions from website surveys, lists obtained or purchased from other sources, telephone directories or internet searches.

Duties and responsibilities vary from one organization to another but, in general, telemarketers:

  • Telephone potential customers to describe the service or merchandise offered, or to solicit information for surveys
  • Deliver prepared sales talks that are designed to initiate conversations about products and services, and persuade customers to buy
  • Answer questions and quote prices
  • Record names, addresses, purchases and reactions, and make appointments or sign people up to attend sales presentations
Working Conditions
Updated May 20, 2021
  • Strength Required Lift up to 5 kg

Telemarketers may work flexible hours from their own homes, or work shifts in an automated office environment. Evening and weekend work usually is required.

Traits & Skills
Updated May 20, 2021

Telemarketers need:

  • A telephone voice that conveys sincerity and confidence
  • Persistence, a strong sense of self-esteem and a sense of humour
  • Organizational skills
  • The ability to work independently or as part of a team
  • The ability to perform repetitive tasks
  • The ability to deal with the stress of rejections
  • The ability to think quickly and respond smoothly and tactfully

They should enjoy taking a methodical approach to their work, persuading people and distributing information to other workers.

In Alberta, this occupation is part of 1 or more 2011 National Occupational Classification (NOC) groups. If there are multiple related NOC groups, select a NOC heading to learn about each one.

Top 10 Skills Employers Are Looking For

Other sales related occupations

2011 NOC: 6623

This chart shows which job skills are currently in highest demand for this occupational group. It was created using this occupation's 12 most recent Alberta job postings, collected between Nov 28, 2021 and Sep 27, 2022.

Review these skills to learn:

  • Whether or not this occupation matches your skill set
  • What training you may need to get these skills
  • What skills to highlight in your resumé, cover letter, and interview.
Personal Suitability: Excellent oral communication
Personal Suitability: Dependability
Personal Suitability: Reliability
Solicit sales and sell goods or services
Provide customer service
Personal Suitability: Effective interpersonal skills
Set up and display merchandise on sidewalks, at public events or in stores
Personal Suitability: Organized
Teleworking Information: On the road job
Show and describe goods or services
Educational Requirements
Updated May 20, 2021
  • Minimum Education Varies

There are no minimum education requirements for telemarketers but most employers prefer to hire high school graduates.

The following are definite assets:

  • Sales experience
  • Strong keyboarding skills
  • The ability to smoothly navigate through multiple computer systems and applications
  • The ability to speak more than 1 language

Telemarketers need to learn about the product or service they promote so they can talk about it confidently and answer questions correctly. Most employers offer in-house training programs.

To expand or narrow your search for programs related to this occupation, visit Post-Secondary Programs.

Completing a program does not guarantee entrance into an occupation. Before enrolling in an education program, prospective students should look into various sources for education options and employment possibilities. For example, contact associations and employers in this field.

Certification Requirements
Updated May 20, 2021
  • Certification Not Regulated

There is currently no provincial legislation regulating this occupation in Alberta.

Employment & Advancement
Updated May 20, 2021

Telemarketers work for:

  • Organizations with in-house telemarketing departments, such as marketing research companies
  • Outsourcing companies or service bureaus that contract out telemarketing services to other companies and charities

Experienced telemarketers may advance to supervisory, training, quality assurance or script-writing positions. Telemarketers with additional education and leadership skills may advance to contact centre management positions.

Telemarketers are part of the larger 2011 National Occupational Classification 6623: Other elemental sales occupations. In Alberta, 80% of people employed in this classification work in the following industries:

The employment outlook [pdf] in this occupation will be influenced by a wide variety of factors including:

  • Trends and events affecting overall employment (especially in the industries listed above)
  • Location in Alberta
  • Employment turnover (when people leave existing positions)
  • Occupational growth (when new positions are created)
  • Size of the occupation

In Alberta, the 6623: Other sales related occupations occupational group is expected to have an average annual growth of 1.9% from 2019 to 2023. In addition to job openings created by employment turnover, 77 new positions are forecasted to be created within this occupational group each year.

Note
NOC groups often include several related occupations. Although there is labour market data for the larger NOC group, this occupation makes up only a part of that group. It means data for this occupation may be different than the data shown. For example, only some of the new positions to be created will be for this occupation. It also applies to other data for the NOC group such as number of people employed.

Source: Alberta Regional Occupational Demand Outlook

Related Alberta Job Postings
Wage & Salary
Updated May 20, 2021

Telemarketers may be paid an hourly wage or work on commission. Earnings for those who work on commission may be higher but vary from month to month depending on how much they sell.

Related Post-Secondary Field of Study
  • Clerical and Administrative Support

Updated Mar 31, 2021. The information contained in this profile is current as of the dates shown. Salary, employment outlook, and educational program information may change without notice. It is advised that you confirm this information before making any career decisions.

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