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Bachelor of Business Administration Marketing

Southern Alberta Institute of Technology

Southern Alberta Institute of Technology

www.sait.ca
Do you enjoy solving problems for people, discovering patterns of opportunity, creating persuasive communications, influencing buyers, and strengthening brands? Our marketing major in the Bachelor of Business Administration degree program is for those who want to become a marketing pro. You'll develop the essential skills it takes to succeed in a marketing career. By pursuing the marketing major, you'll learn to:   create, strengthen, and manage brands effectively and ensure they resonate with your target audience develop comprehensive strategies to enhance brand equity  master the art of strategic marketing planning and recommend strategies grounded in thorough environmental scans and research identify market opportunities and create data-driven plans to capitalize on them  dive deep into marketing research techniques, perform qualitative and quantitative marketing research to uncover valuable insights and analyze data to make informed marketing decisions embrace the latest digital marketing technologies to optimize marketing opportunities and integrate current and emerging tech tools for maximum impact  create sustainable value through effective product management, development, pricing, and distribution to meet consumer needs and drive growth  validate your marketing strategies and tactics by delving into consumer behaviour insights explore the psychology behind consumer choices and tailor your campaigns accordingly  execute and oversee product launches in local and international markets, whether they involve goods, ideas, or services navigate the challenges and opportunities of global marketing.  Choosing the marketing major means you'll be ready for success in the changing marketing field. Whether you want to influence buyers, launch new products, or build strong brands, our program gives you the skills and knowledge to excel.   You'll also have valuable skills for marketing roles in organizations, media or marketing agencies.   Minors Opportunities for additional specialization are available through the following optional minors.  Construction Project Management: A pathway to business roles in Canada's booming construction sector, focusing on managing significant capital projects, addressing design, risk, and conflict management.  Energy, Oil and Gas: A curriculum designed to prepare you for Alberta's energetic and changing energy landscape, with courses on technical, regulatory, and economic aspects from the renowned MacPhail School of Energy.
Contact

Office of the Registrar
1301 16 Avenue NW
Calgary, Alberta, T2M0L4, Canada

Apply Now
  • Program Type Bachelor's
  • Credential Type Degree
  • Length 4 Years
  • Part Time Only
  • Cooperative Education
  • Continuing Education
  • Distance Learning
Admission Requirements

Applicants must meet one of the following (or equivalent), as well as the English Proficiency requirement*:

1. An overall minimum average of 65% where:

  • English 30-1 has to be at least 60%,
  • Math 30-1 or Pure Math 30 have to be at least 60%, or Math 30-2 has to be at least 70%.

The average will be calculated using English 30-1, and Math 30-1 or Pure Math 30 or Math 30-2, and two courses from Group A and one course from either Group A or B.

Academic (Group A)

Academic courses may include at the Grade 12, 30-level or equivalent:

  • Social Studies 30-1, Math 31, Psychology, Sociology, History, Geography, Political Science, Languages, Philosophy, Business, Management, Marketing, Economics, Accounting, Finance, Information Technology, Science, Physics, Chemistry, Biology, Indigenous Studies.
  • Other courses may also be considered.

Business-related dual-credit courses taken by high school students may be used for admission purposes.

Other (Group B)

One of the following:

  • Drama 30, Art 30 or 31
  • Music 30 (choral, instrumental, general)
  • Physical Education 30
  • Religion 35 and
  • Social Studies 30-2
    or:

Other five-credit grade 12 subjects or a combination of two three-credit grade 12 subjects may be considered.

Five credits of advanced career and technology courses.

Business-related dual-credit courses taken by high school students may be used for admission purposes.  

2. A SAIT Business Administration diploma or a Bachelor of Applied Business Administration or their equivalent from an accredited post-secondary institution, with a minimum 2.3 cumulative GPA, (67% or C+).

3. A two-year diploma or a bachelor’s degree from an accredited post-secondary institution, with a minimum 2.3 cumulative GPA, (67% or C+) and completion of English 30-1 and Math 30-1 or Pure Math 30 or Math 30-2 or equivalents**.

* All applicants must demonstrate English Language Proficiency prior to admission, including students educated in Canada.

** Admission is determined based on an applicant’s complete academic history, including both high school and post-secondary courses. Post-secondary level courses of similar learning outcomes may be considered for use in meeting admission requirements.

SAIT accepts high school course equivalents for admission. If applicants do not meet the requirements, they may consider Academic Upgrading.


Transfer(s) Eligibility

Search Transfer Alberta for course and program transfer information including transfer agreements between post-secondary schools in Alberta, British Columbia, Northwest Territories, Nunavut and Yukon.

Transfer(s) available outside of Transfer Alberta: Not available

Updated August 15, 2024. The information contained in this profile is current as of the date shown.

Educational program information is provided as an introduction and for general reference. For current information about programs and school requirements or policies, check the school calendar, visit their website or contact the school directly.
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