Marketing

Our Marketing certificate program brings the worlds of business and creativity together to help you gain important skills in communication, marketing, business development, and project management. Our experienced instructors will guide you through practical projects, helping you understand how to use smart marketing strategies to attract new customers and build brand loyalty. Discover how businesses connect with their customers from start to finish. You'll explore both traditional and digital marketing tools and technology. In this program, you will: use technology to make businesses more efficient and use digital marketing tools to create marketing channels and promote products online apply marketing theories and processes in a real business setting create product, pricing, and promotion strategies that align with a company's goals and learn how to identify the most relevant market segments apply project management theories and tools, show effective critical thinking and problem-solving skills in various business situations, and achieve project goals by collaborating effectively in teams. At the end of the program, you'll put your skills to the test with a capstone project. This project will help you develop critical thinking, communication, collaboration, and organizational abilities. Once you graduate, you'll be prepared for exciting roles as marketing or communications assistants, marketing managers, social media specialists or event coordinators.