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Occupational Profile

Floral Designer

Floral designers create floral arrangements and purchase, sell and care for flowers and potted plants in retail flower shops.

  • Avg. Salary N/A
  • Avg. Wage N/A
  • Minimum Education High school diploma
  • Outlook N/A
  • In Demand Medium
Also Known As

Artistic Floral Arranger, Designer, Florist

NOC & Interest Codes
The Floral Designer is part of the following larger National Occupational Classification (NOC).
Artistic Floral Arrangers
NOC code: 5244.9
INNOVATIVE

Interest in synthesizing information to design bouquets, corsages, sprays, wreaths and other floral arrangements and to select natural and artificial flowers, foliage and decorative accessories to create arrangements and other floal items

OBJECTIVE

Interest in precision working with natural and artificial flowers, foliage and decorative accessories

SOCIAL

Interest in speaking with customers to discuss floral settings and to suggest types of flowers, plants, floral arrangements and decorations appropriate for customers' requirements

Reading Interest Codes
A Quick Guide

The interest code helps you figure out if you’d like to work in a particular occupation. It’s based on the Canadian Work Preference Inventory (CWPI), which measures 5 occupational interests: Directive, Innovative, Methodical, Objective and Social.

Each set of 3 interest codes is listed in order of importance.

A code in capital letters means it’s a strong fit for the occupation. 

A code in all lowercase letters means the fit is weaker.

Learn More

Duties
Updated Dec 20, 2016

Floral designers may use fresh, dried or artificial flowers to create flower arrangements for home decoration, corporate accounts or special occasions, such as weddings, funerals, graduations and banquets. They may work from:

  • written orders that indicate customers' specific preferences for style, colour, type of flower and cost
  • predefined menus of advertised arrangements
  • requests based only on selling price (the designer chooses the colour, design and type of flower).

In addition to designing and arranging, floral designers also may:

  • cut and condition flowers and foliage for storage to ensure they remain fresh as long as possible
  • create in-store and window displays
  • serve customers and provide advice on the care and maintenance of flowering and foliage plants, as well as fresh cut flowers 
  • sell giftware items
  • order flowers and supplies from wholesalers and growers
  • serve customers over the phone and manage orders via the Internet
  • create designs for sale at the wholesale level
  • create trend designs to enhance the shop's image
  • perform general cleaning duties (for example, dust and clean merchandise, wash flower buckets, sweep floors).
Working Conditions
Updated Dec 20, 2016

Working conditions in floral shops generally are pleasant. Sometimes floral designers are required to manage the competing demands of telephone sales, in-store sales and production deadlines. The job involves considerable standing and requires lifting items weighing up to 20 kilograms.

Floral designers work standard retail hours that generally include evening and weekend hours. Long hours may be required to complete arrangements on time during holiday seasons and for special occasions. Part time work is common.

  • Strength Required Lift up to 20 kg
Skills & Abilities
Updated Dec 20, 2016

Floral designers need the following characteristics:

  • manual dexterity
  • able to multitask
  • no allergies to pollen or plant foliage 
  • a good sense of colour
  • an artistic sense of design
  • visual copying skills
  • excellent communication skills
  • tact in dealing with customers.

They should enjoy having clear rules and organized methods for their work, selling merchandise and handling flowers.

Educational Requirements
Updated Dec 20, 2016

There is no standard minimum education requirement for floral designers. However, good communication, computer and basic math skills are required. A high school diploma and knowledge of floral design are definite assets when seeking employment.

Floral designers develop the speed, efficiency and floral mechanics required to create floral arrangements of high quality by taking related education programs or learning on the job.

Edmonton Public Schools through Metro Continuing Education offers a 30 hour Floral Design Level 1 program and a 28 hour Floral Design Level 2 program.

Floral designers must continue to update their skills and knowledge by attending workshops and design shows, and reading trade publications.

Floral designers who own retail shops need business management skills for:

  • hiring, training and supervising staff
  • marketing (advertising, sales, promotions, window and in-store displays)
  • ordering stock, bookkeeping and basic accounting.

Related Education

The following schools offer programs or courses that are related to this occupation but are not required to enter the field.

Mount Royal University

For a broad list of programs and courses that may be related to this occupation try searching using keywords.

Employment & Advancement
Updated Dec 20, 2016

Floral designers may be self-employed or employed by independent florist shops or retail chain stores. They often start as labourers or assistants, unpacking, cutting and preparing flowers for storage, organizing delivery orders and doing clean-up work. Trainees usually work closely with experienced floral designers, learning basic arrangements and advancing to more elaborate designs. In some shops, individuals may be employed exclusively as designers.

Advancement generally depends on the person's ability, creativity and ambition. Experienced floral designers who have business and supervisory skills may advance to shop management positions or establish their own retail shops.

In Alberta, floral designers are part of the two larger 2011 National Occupational Classification 6421: Retail salespersons and sales clerks and National Occupational Classification 5244 Artisans and craftspersons.

83% of people employed in the Retail and Salespersons and Sales Clerks group work in the Retail Trade industry.

75% of people employed in the Artisans and Craftspersons group work in the following industries:

The employment outlook in this occupation will be influenced by a wide variety of factors including:

  • trends and events affecting overall employment (especially in the industries listed above)
  • location in Alberta
  • employment turnover (work opportunities generated by people leaving existing positions)
  • occupational growth (work opportunities resulting from the creation of new positions that never existed before)
  • size of the occupation.

Employment turnover is expected to increase as members of the baby boom generation retire over the next few years.

Wage & Salary
Updated Dec 20, 2016

Department store and supermarket employees working in floral departments are paid union rates.

According to the 2013 Alberta Wage and Salary Survey, Albertans in the Artisans and Craftspersons occupational group earned on average from $16.63 to $20.78 an hour. The overall average wage was $18.53 an hour. More recent data is not available.

Related High School Subjects
  • Fine Arts
    • Visual Arts
  • Science
  • Business, Administration, Finance and IT
    • Management and Marketing
Related Post-Secondary Field of Study
  • Personal and Food Services
Other Sources of Information
Updated Dec 20, 2016

Flowers Canada website: www.flowerscanada.org

For more information on career planning, education and jobs, visit the Alberta Learning Information Service (ALIS) website, call the Alberta Career Information Hotline toll-free at 1-800-661-3753 or 780-422-4266 in Edmonton, or visit an Alberta Works Centre near you.

Updated Aug 01, 2010. The information contained in this profile is current as of the dates shown. Salary, employment outlook and educational program information may change without notice. It is advised that you confirm this information before making any career decisions.

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