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Investment Advisor

Investment advisors provide investment advice and recommend the purchase or sale of securities. They consider clients’ incomes, assets, ages, tax burdens, and financial expectations to help them achieve their financial goals.

Also Known As

Broker, Financial Advisor, Financial Consultant, Investment Representative, Registered Representative, Wealth Manager

NOC Codes

In Canada, the federal government groups and organizes occupations based on a National Occupational Classification (NOC) system. This alis occupation may not reflect the entire NOC group it is part of. Data for the NOC group can apply across multiple occupations.

The NOC system is updated every 5 years to reflect changes in the labour market. Government forms and labour market data may group and refer to an occupation differently, depending on the system used.

Here is how this occupation has been classified over time.

2006 NOC

  • 1113.1: Securities Agents and Investment Dealers

2006 NOC-S

  • B013: Securities Agents, Investment Dealers and Brokers

2011 NOC

  • 1113: Securities agents, investment dealers and brokers

2016 NOC

  • 1113: Securities agents, investment dealers and brokers

2021 NOC

  • 11103: Securities agents, investment dealers and brokers

2023 OaSIS

  • 11103.01: Securities agents and investment dealers
Duties
Updated Mar 31, 2022

Investment advisors deal with various financial services. Most advisors deal primarily with mutual funds, exchange traded funds, or pooled funds. Other financial services include:

  • Bonds
  • Government treasury bills and bonds
  • Guaranteed investment certificates (GICs)
  • High interest accounts
  • Insurance products
  • Options
  • Stocks

They may work with individual investors or large institutional accounts. In general, investment advisors:

  • Discuss financial goals with clients
  • Make investment suggestions (such as low-risk securities only or a balance of high- and moderate-risk securities)
  • Maintain strict confidentiality regarding client information
  • Buy and sell investment products
  • Advise clients on investment decisions such as what and when to buy and sell
  • Recommend investments and help clients build a portfolio
  • Seek out new clients by identifying and calling on potential clients

Investment advisors build their own client base with little help from their firm. Early in their careers, they spend most of their time finding and calling prospective clients. Once they have a base of satisfied clients, they may generate new business through referrals.

Working Conditions
Updated Mar 31, 2022
  • Strength Required Lift up to 5 kg

Advisors usually work in an office setting. They work long days and may be out of the office often. This is a fiercely competitive business with constant pressure to develop new client relationships.

Work Personalities

In Alberta, this occupation is part of 1 or more 2023 National Occupational Classification (NOC) groups. If there are multiple related NOC groups, select a NOC heading to learn about each one.

How This Occupation Compares to Your Work Personalities

Fit
Fit Guide
An occupation can be a great, good, fair, weak, or poor fit for you.
E
Enterprising
This occupation
You
C
Conventional
S
Social
This occupation
You

This Occupation’s Work Personalities

Your Work Personalities

Quick Guide

Alis work personalities are based on Holland’s theory. It identifies 6 personality types: Realistic, Investigative, Artistic, Social, Enterprising, and Conventional. People with similar personalities and interests will tend to pursue similar careers. They are likely to create work environments that are favourable to their type.

Most people will identify with 2 or 3 dominant personalities. If the occupation’s personalities match your more dominant types, this occupation is more likely to be satisfying and rewarding to you.

This Occupation’s Work Personalities lists the personalities most likely to be found in that occupation. They are listed in order of importance, with 1 as the most important.

Your Work Personalities shows where the occupation’s personalities rank within your test results. Rank 1 is your most dominant type and 6 is your least dominant.

Learn about work personalities

Abilities

In Alberta, this occupation is part of 1 or more 2023 National Occupational Classification (NOC) groups. If there are multiple related NOC groups, select a NOC heading to learn about each one.

Securities agents and investment dealers
2023 OaSIS: 11103.01

How This Occupation Compares to Your Abilities

The graph below shows how well your scores match the overall abilities for this occupation.

The closer your ability scores are to the center, the more they match this occupation’s. The further away they are, the less they match this occupation’s.

The lower your ability scores are compared to the occupation’s, the more challenging the occupation will likely be for you. The higher your ability scores are compared to the occupation’s, the less challenging the occupation will likely be for you.

lower
a match
higher
Typical ability expectations for this NOC group
Your abilities

Abilities Sets

The 49 abilities are grouped into 5 abilities sets: Critical Thinking, Numbers and Patterns, Physical Activity, Mind-Body Coordination, and Senses.

Some abilities are more relevant to an occupation than other abilities. Individual abilities that are not relevant to an occupation are greyed out.

Critical Thinking

Critical Thinking includes 9 abilities related to identifying and solving problems, thinking of ideas, and communication, such as speaking and writing.

This is how well your scores match the set of Critical Thinking abilities for this occupation:

lower
a match
higher
Typical ability expectations for this NOC group
Your abilities

Numbers and Patterns

Numbers and Patterns includes 10 abilities related to math, memorizing, and multitasking. It also includes how we perceive patterns, shapes, and distances.

This is how well your scores match the set of Numbers and Patterns abilities for this occupation:

lower
a match
higher
Typical ability expectations for this NOC group
Your abilities

Physical Activity

Physical Activity includes 9 abilities related to strength, balance, flexibility, coordination, and endurance. 

This is how well your scores match the set of Physical Activity abilities for this occupation:

lower
a match
higher
Typical ability expectations for this NOC group
Your abilities

Mind-Body Coordination

Mind-Body Coordination includes 9 abilities related to movement control and how we react to signals. It also includes fine motor skills, such finger and hand dexterity and hand-eye coordination.

This is how well your scores match the set of Mind-Body Coordination abilities for this occupation:

lower
a match
higher
Typical ability expectations for this NOC group
Your abilities

Senses

Senses includes 12 abilities related to seeing, hearing, and speaking. 

This is how well your scores match the set of Senses abilities for this occupation:

lower
a match
higher
Typical ability expectations for this NOC group
Your abilities

Quick Guide

The abilities or aptitudes shown for this NOC group come from the Occupational and Skills Information System (OaSIS).

The abilities scores range from 1 to 5, with 5 being stronger.

Occupations use different combinations and levels of these abilities. The Abilities Quiz helps you learn more about your ability levels and which occupations match your strengths.

If you have completed the Abilities Quiz, you can compare the occupation’s ability expectations to your own ability scores. Your scores may be lower than, a match to, or higher than the occupation’s expected abilities.

Learn about abilities

Traits & Skills
Updated Mar 31, 2022

Investment advisors need:

  • Self-motivation
  • Listening skills
  • Quick decision-making skills
  • Interpersonal skills
  • Sales skills
  • Computer skills
  • An aptitude for numbers
  • A lot of energy and a willingness to work hard
  • Coping skills to deal with many rapid changes
  • The ability to work in a competitive environment
  • The ability to deal with rejection
  • The ability to handle a stressful working environment
  • The ability to learn quickly

They should enjoy:

  • Taking a methodical approach to collecting information
  • Analyzing situations
  • Finding innovative solutions
  • Consulting with people
  • Directing the work of others
Educational Requirements
Updated Mar 31, 2022
  • Minimum Education 2 years post-secondary

Employers generally require applicants to have related post-secondary education, preferably a university degree.

Post-secondary schools throughout Alberta offer commerce, business administration, and related degree and diploma programs.

Certain courses are required for licensing. For details, see Certification Requirements.

To expand or narrow your program options, visit Post-Secondary Programs and start your search with:

Completing a program does not guarantee entrance into an occupation. Before enrolling in an education program, prospective students should look into various sources for education options and employment possibilities. For example, contact associations and employers in this field.

Certification Requirements
Updated Mar 31, 2022
  • Certification Not regulated

Under Alberta’s Securities Act [pdf], you must be registered with the Alberta Securities Commission (ASC) to deal in, advise on, and manage funds and securities.

Investment advisors need to complete specific courses depending on the financial products they handle:

Additional courses and training may be required after obtaining certain licences. For details, visit the ASC and Investment Industry Regulatory Organization of Canada (IIROC) websites.

Employment & Advancement
Updated Mar 31, 2022

Investment advisors work at:

  • Financial services firms
  • Insurance firms
  • Investment firms
  • Stock brokerages

Some of the larger investment firms offer positions for summer students. This provides excellent experience. Firms also recruit students on campus. New employees generally start in entry-level positions as discount brokers.

Advancement in the investment field depends mostly on the individual’s initiative and ability. Some investment advisors become senior managers in their firms. Others move into senior financial positions in government or business.

Industry Concentration

This section shows the industries where the majority of people in this occupation work. The data is based on the 2016 Census.

In Alberta, this occupation is part of 1 or more 2016 National Occupational Classification (NOC) groups.

Securities agents, investment dealers and brokers
2016 NOC: 1113

93.4% of people in this occupational group work in:

NOC groups often include several related occupations. Although there is labour market data for the larger NOC group, this occupation makes up only a part of that group. It means data for this occupation may be different than the data shown. For examples, see Note.

3-Year Job Market Forecast

This section shows the Alberta job market condition, or short-term demand forecast, for this occupation over a 3-year period. It also shows the number of people employed in the occupation.

In Alberta, this occupation is part of 1 or more 2021 National Occupational Classification (NOC) groups.

Securities agents, investment dealers and brokers
2021 NOC: 11103
Warm
Job Market
3,100
Employed in AB

Source: 2024-2026 Alberta Short-Term Employment Forecast

NOC groups often include several related occupations. Although there is labour market data for the larger NOC group, this occupation makes up only a part of that group. It means data for this occupation may be different than the data shown. For examples, see Note.

To see data for all occupations, visit Occupations in Demand.

5-Year Job Market Forecast

This section shows the employment outlook for this occupation in Alberta over a 5-year period.

Employment outlook is influenced by a wide variety of factors including:

  • Time of year (for seasonal jobs)
  • Location in Alberta
  • Employment turnover (when people leave existing positions)
  • Occupational growth (when new positions are created)
  • Size of the occupation
  • Trends and events that affect overall employment, especially in the industry or industries from the previous list

In Alberta, this occupation is part of 1 or more 2016 National Occupational Classification (NOC) groups.

Securities agents, investment dealers and brokers
2016 NOC: 1113
2.0%
Annual Growth
(Below average)
42
New Positions

Source: 2021-2025 Alberta Regional Occupational Demand Outlook

Annual growth is from 2021 to 2025. New positions created each year are in addition to job openings created by employment turnover.

NOC groups often include several related occupations. Although there is labour market data for the larger NOC group, this occupation makes up only a part of that group. It means data for this occupation may be different than the data shown. For examples, see Note.

Employment turnover is expected to increase as members of the baby boom generation retire over the next few years.

Wage & Salary
Updated Mar 31, 2022

Some investment advisors receive commissions on transactions. Others charge a flat fee based on the value of the assets they’re managing. Many advisors earn both kinds of income.

New employees may earn a salary during the first year. By the end of their third year, all their income comes from commissions.

Related Post-Secondary Field of Study
  • Business, Management and Administrative Studies
Other Sources of Information
Updated Mar 31, 2022

Alberta Securities Commission (ASC) website: www.asc.ca

Canadian Securities Institute (CSI) website: www.csi.ca

Investment Industry Regulatory Organization of Canada (IIROC) website: www.iiroc.ca

The Investment Funds Institute of Canada (IFIC) distance learning website: www.ifse.ca

Get information and referrals about career, education, and employment options from Alberta Supports.

Updated Mar 31, 2022. The information contained in this profile is current as of the dates shown. Salary, employment outlook, and educational program information may change without notice. It is advised that you confirm this information before making any career decisions.

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