Skip to the main content
This website uses cookies to give you a better online experience. By using this website or closing this message, you are agreeing to our cookie policy. More information
Alberta Supports Contact Centre

Toll Free 1-877-644-9992

Advertising Account Executive

Advertising account executives plan and manage ad campaigns for print, electronic and social media.

Also Known As

Account Director, Account Manager

NOC Codes

In Canada, the federal government groups and organizes occupations based on a National Occupational Classification (NOC) system. This alis occupation may not reflect the entire NOC group it is part of. Data for the NOC group can apply across multiple occupations.

The NOC system is updated every 5 years to reflect changes in the labour market. Government forms and labour market data may group and refer to an occupation differently, depending on the system used. Here is how this occupation has been classified over time:

  • 2006 NOC: Advertising and Promotion Consultants (1122.2) 
  • 2006 NOC-S: Professional Occupations in Business Services to Management (B022) 
  • 2011 NOC: Professional occupations in advertising, marketing and public relations (1123) 
  • 2016 NOC: Professional occupations in advertising, marketing and public relations (1123) 
Interests & Abilities

In Alberta, this occupation is part of 1 or more 2006 National Occupational Classification (NOC) groups. If there are multiple related NOC groups, select a NOC heading to learn about each one.

Advertising and Promotion Consultants

2006 NOC: 1122.2

Interest Codes

Interest Codes for This NOC Group
INNOVATIVE

Interest in analyzing advertising needs of establishments; and in developing advertising campaigns and in evaluating promotional and marketing results against budgeted sales, costs, profits and effect on future sales

SOCIAL

Interest in consulting with managers of establishments on advertising needs; and in advising clients on advertising and sales promotion strategies

DIRECTIVE

Interest in implementing advertising campaigns for print and electronic media

Your Interest Codes

To identify or change your interest codes, complete the Interests Exercise in CAREERinsite.

Reading Interest Codes
A Quick Guide

The interest code helps you figure out if you’d like to work in a particular occupation. 

It’s based on the Canadian Work Preference Inventory (CWPI), which measures 5 occupational interests: Directive, Innovative, Methodical, Objective, and Social.

Each set of 3 interest codes for this NOC group is listed in order of importance.

A code in capital letters means it’s a strong fit for the occupation.

A code in all lowercase letters means the fit is weaker.

Learn About Interests

Abilities

Typical ability expectations for this NOC group
Your abilities

To fill in or change the values for your abilities, complete the Abilities Exercise in CAREERinsite.

Mental Abilities

General Learning Ability

Verbal Ability

Numerical Ability

Visual Abilities

Spatial Perception

Form Perception

Clerical Perception

Physical Abilities

Motor Coordination

Finger Dexterity

Manual Dexterity

Understanding Abilities

A Quick Guide

You are born with abilities that help you process certain types of information and turn it into action. These abilities influence which skills you can learn more easily.

The abilities or aptitudes shown for this NOC group come from the General Aptitude Test Battery (GATB). The GATB measures 9 aptitudes. It groups them into 3 categories: mental, visual, and physical.

The abilities scores range from 1 to 5, with 5 being stronger.

Learn About Abilities

Duties
Updated Mar 31, 2019

Advertising account executives are the link between ad agencies and their clients. Their work varies depending on the agency and the type of account. But in general, they:

  • Get to know their clients’ products, services, markets, goals, competitors and preferred media
  • Consult with clients to set goals and budgets
  • Build client relationships
  • Communicate client goals to digital, media and creative personnel (such as art directors, copywriters and media planners)
  • Develop research activities
  • Develop campaign strategies
  • Give campaign ideas and cost estimates to clients
  • Liaise between groups (such as the client, public relations, media and agency staff as well as production, creative, research and social media teams)
  • Ensure campaigns run on time and on budget
  • Assess and adjust campaigns
  • Manage projects and campaigns

They may also be expected to bring in new business.

Working Conditions
Updated Mar 31, 2019
  • Strength Required Lift up to 5 kg

Advertising account executives usually work in offices in large cities. They may need to travel from time to time.

Dealing with difficult clients or unexpected challenges can be stressful. Advertising account executives may also need to work long, irregular hours to meet deadlines.

Traits & Skills
Updated Mar 31, 2019

Advertising account executives need:

  • Energy, confidence and initiative
  • A competitive spirit
  • Creativity and flexibility
  • An open-minded, inquisitive attitude
  • Attention to detail and the ability to see the big picture
  • Integrity
  • Communication skills (including the ability to give presentations under pressure)
  • Interpersonal and relationship-building skills
  • Organizational skills
  • The ability to learn quickly

They should enjoy consulting with people and analyzing client needs.

In Alberta, this occupation is part of 1 or more 2016 National Occupational Classification (NOC) groups. If there are multiple related NOC groups, select a NOC heading to learn about each one.

Top 10 Skills Employers Are Looking For

Professional occupations in advertising, marketing and public relations

2016 NOC: 1123

This chart shows which job skills are currently in highest demand for this occupational group. It was created using this occupation's 100 most recent Alberta job postings, collected between Nov 16, 2022 and Dec 03, 2022.

Review these skills to learn:

  • Whether or not this occupation matches your skill set
  • What training you may need to get these skills
  • What skills to highlight in your resumé, cover letter, and interview.
Tasks: Assist in the preparation of brochures, reports, newsletters and other material
Tasks: Answer written and oral inquiries
Tasks: Co-ordinate special publicity events and promotions
Tasks: Gather, research and prepare communications material
Tasks: Develop, implement and evaluate communication strategies and programs
Tasks: Advise clients on advertising or sales promotion strategies
Construction Specialization: Organized
Tasks: Initiate and maintain contact with the media
Tasks: Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Website content and press releases
Tasks: Develop and organize workshops, meetings, ceremonies and other events for publicity, fundraising and information purposes
Educational Requirements
Updated Mar 31, 2019
  • Minimum Education Varies

Advertising account executives specialize in marketing and communications. They need computer skills, related experience and related post-secondary education, such as a 2-year diploma in advertising or marketing or a bachelor’s degree in commerce, management, business administration, psychology or sociology. Recommended courses include marketing, market research, economics, statistics, accounting, communication arts, and persuasion or perception psychology. Some employers require a master’s degree, such as a master of business administration, or experience in a certain industry, such as retail, insurance or health care.

Suitable post-secondary programs are offered across Alberta. For information, see the Marketing Manager occupational profile.

To expand or narrow your search for programs related to this occupation, visit Post-Secondary Programs.

Completing a program does not guarantee entrance into an occupation. Before enrolling in an education program, prospective students should look into various sources for education options and employment possibilities. For example, contact associations and employers in this field.

Certification Requirements
Updated Mar 31, 2019
  • Certification Not Regulated

There is currently no provincial legislation regulating this occupation in Alberta.

Employment & Advancement
Updated Mar 31, 2019

Advertising account executives work at ad agencies and in the advertising departments of large companies.

Most account executives start their careers in junior positions. Advancement usually means dealing with higher-profile clients and bigger campaigns. In agencies, successful account executives may move up to account manager, supervisor or account director positions.

Industry Concentration

This section shows the industries where the majority of people in this occupation work. The data is based on the 2016 Census.

In Alberta, this occupation is part of 1 or more 2016 National Occupational Classification (NOC) groups.

In the 1123: Professional occupations in advertising, marketing and public relations occupational group, 78.2% of people work in:

Employment Outlook

Employment outlook is influenced by a wide variety of factors including:

  • Time of year (for seasonal jobs)
  • Location in Alberta
  • Employment turnover (when people leave existing positions)
  • Occupational growth (when new positions are created)
  • Size of the occupation
  • Trends and events that affect overall employment, especially in the industry or industries from the previous list

In Alberta, the 1123: Professional occupations in advertising, marketing and public relations occupational group is expected to have an above-average annual growth of 2% from 2019 to 2023. In addition to job openings created by employment turnover, 308 new positions are forecasted to be created within this occupational group each year.

Note
NOC groups often include several related occupations. Although there is labour market data for the larger NOC group, this occupation makes up only a part of that group. It means data for this occupation may be different than the data shown. For example, only some of the new positions to be created will be for this occupation. It also applies to other data for the NOC group such as number of people employed.

Source: 2019-2023 Alberta Regional Occupational Demand Outlook

Employment turnover is expected to increase as members of the baby boom generation retire over the next few years.

Related Alberta Job Postings
Wage & Salary
Updated Mar 31, 2019

Advertising account executives may be paid a salary or work on a contract basis.

In Alberta, this occupation is part of 1 or more 2016 National Occupational Classification (NOC) groups. If there are multiple related NOC groups, select a NOC heading to learn about each one.

Professional occupations in advertising, marketing and public relations

2016 NOC: 1123
Average Wage
$35.94
Per Hour
Average Salary
$68,595.00
Per Year
Average Hours
36.5
Per Week
Average Months on Payroll
12
Survey Methodology Survey Analysis

Source
2021 Alberta Wage and Salary Survey

NOC 1123 Wage Profile

Unless otherwise noted, the data shown here is for all industries and all regions in Alberta.

All wage estimates are hourly except where otherwise indicated. Wages and salaries do not include overtime hours, tips, benefits, profit shares, bonuses (unrelated to production), and other forms of compensation.

To see the full survey data for this NOC group, visit the wage profile.

Other wage sources
To make an informed wage and salary decision, research other wage sources [pdf] to supplement this data.

A: High Reliability
Data Reliability Code Definition

High Reliability, represents a CV of less than or equal to 6.00% and 30 survey observations and/or represents 50% or more of all estimated employment for the occupation.


Hourly Wage

For full-time and part-time employees
  • Low
  • High
  • Average
  • Median
Starting
Overall
Top

Hourly Wage

For full-time and part-time employees
Wages* Low (5th percentile) High (95th percentile) Average Median
Starting $17.74 $48.08 $29.92 $28.42
Overall $19.95 $56.41 $35.94 $34.62
Top $20.19 $83.58 $42.83 $40.00

Swipe left and right to view all data. Scroll left and right to view all data.

* All wage estimates are hourly except where otherwise indicated. Wages and salaries do not include overtime hours, tips, benefits, profit shares, bonuses (unrelated to production) and other forms of compensation.

Pay brackets for hourly wages

  • Starting pay: average pay offered for entry-level positions
  • Overall pay: average pay across all employees in this occupation
  • Top pay: average pay offered to top-paid employees

Industry Information

Oil & Gas Extraction
Public Administration
Transportation and Warehousing
Finance, Insurance, Real Estate, Leasing
Construction
Professional, Scientific & Technical Services
ALL INDUSTRIES
Educational Services
Manufacturing
Wholesale Trade
Other Services (Repair, Personal Services and Related)
Information, Culture, Recreation
Health Care & Social Assistance
Retail Trade
Business, Building and Other Support Services
Accommodation & Food Services

Skills Shortage

Employers that Recruited in the Last 2 Years
33%
33%)
Recruiting Employers that Experienced Hiring Difficulties
5%
5%
Employers with Unfilled Vacancies of over 4 Months
2%
2%
Vacancy Rate
1%
Related Post-Secondary Field of Study
  • Business, Management and Administrative Studies
  • Communications
Other Sources of Information
Updated Mar 31, 2019

Association of Canadian Advertisers (ACA) website: acaweb.ca

Institute of Communication Agencies website: theica.ca

Get information and referrals about career, education, and employment options from Alberta Supports.

Updated Mar 31, 2019. The information contained in this profile is current as of the dates shown. Salary, employment outlook, and educational program information may change without notice. It is advised that you confirm this information before making any career decisions.

Was this page useful?
Top