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Health and Wellness Coach, Motivational Coach, Personal Coach, Wellness Coach
In Canada, the federal government groups and organizes occupations based on a National Occupational Classification (NOC) system. This alis occupation may not reflect the entire NOC group it is part of. Data for the NOC group can apply across multiple occupations.
The NOC system is updated every 5 years to reflect changes in the labour market. Government forms and labour market data may group and refer to an occupation differently, depending on the system used.
Here is how this occupation has been classified over time.
2006 NOC
2006 NOC-S
2011 NOC
2016 NOC
2021 NOC
2023 OaSIS
*This NOC group is considered similar to the Health Coach occupation. Because this occupation is only similar to the NOC group, related details and labour market information may not be accurate.
Health coaches help in disease prevention and health promotion. They tailor their approach to meet the unique needs and goals of each client. They employ strategies such as goal setting, action planning, motivational interviewing, and mindfulness techniques.
Health coaches work with a wide range of clients who have a diverse range of health and wellness goals. Clients include those who:
In general, health coaches:
Some health coaches develop, oversee, or deliver corporate employee wellness programs or health-related training courses.
Health coaches are not considered health professionals as defined in the Health Professions Act [pdf]. They must not provide services that are restricted to those professions.
Health coaches work in a variety of settings from in-person to virtual meetings. Hours of work vary and may include evenings and weekends.
In general, health coaches have many clients. They provide one-on-one services and schedule private or group sessions. They may provide coaching sessions on a one-time or ongoing basis.
In Alberta, this occupation is part of 1 or more 2023 National Occupational Classification (NOC) groups. If there are multiple related NOC groups, select a NOC heading to learn about each one.
To find out how well this occupation fits your work personality types, complete the Work Personalities Quiz in Find Your Fit.
*This data is for a NOC group that is similar to the Health Coach occupation.
Click or tap a personality type for its description.
Find other alis occupations that match this occupation’s work personalities.
To identify or change your work personalities, complete the Work Personalities Quiz in Find Your Fit.
In Alberta, this occupation is part of 1 or more 2023 National Occupational Classification (NOC) groups. If there are multiple related NOC groups, select a NOC heading to learn about each one.
Social and community service workers*
2023 OaSIS: 42201.00
*This data is for a NOC group that is similar to the Health Coach occupation.
The graph below shows how well your scores match the overall abilities for this occupation.
The closer your ability scores are to the center, the more they match this occupation’s. The further away they are, the less they match this occupation’s.
The lower your ability scores are compared to the occupation’s, the more challenging the occupation will likely be for you. The higher your ability scores are compared to the occupation’s, the less challenging the occupation will likely be for you.
To find out how well this occupation fits your abilities, complete the Abilities Quiz in Find Your Fit.
The 49 abilities are grouped into 5 abilities sets: Critical Thinking, Numbers and Patterns, Physical Activity, Mind-Body Coordination, and Senses.
Some abilities are more relevant to an occupation than other abilities. Individual abilities that are not relevant to an occupation are greyed out.
To fill in or change the values for your abilities, complete the Abilities Quiz in Find Your Fit.
Critical Thinking includes 9 abilities related to identifying and solving problems, thinking of ideas, and communication, such as speaking and writing.
This is how well your scores match the set of Critical Thinking abilities for this occupation:
Numbers and Patterns includes 10 abilities related to math, memorizing, and multitasking. It also includes how we perceive patterns, shapes, and distances.
This is how well your scores match the set of Numbers and Patterns abilities for this occupation:
Physical Activity includes 9 abilities related to strength, balance, flexibility, coordination, and endurance.
This is how well your scores match the set of Physical Activity abilities for this occupation:
Mind-Body Coordination includes 9 abilities related to movement control and how we react to signals. It also includes fine motor skills, such finger and hand dexterity and hand-eye coordination.
This is how well your scores match the set of Mind-Body Coordination abilities for this occupation:
Senses includes 12 abilities related to seeing, hearing, and speaking.
This is how well your scores match the set of Senses abilities for this occupation:
Health coaches need:
They should enjoy:
In Alberta, this occupation is part of 1 or more 2016 National Occupational Classification (NOC) groups. If there are multiple related NOC groups, select a NOC heading to learn about each one.
*This data is for a NOC group that is similar to the Health Coach occupation.
This chart shows which job skills are currently in highest demand for this occupational group. It was created using this occupation's 111 most recent Alberta job postings, collected between Dec 30, 2024 and Oct 08, 2025.
Review these skills to learn:
| Construction Specialization: Client focus | 90 |
|---|---|
| Construction Specialization: Flexibility | 90 |
| Construction Specialization: Excellent oral communication | 89 |
| Security and Safety: Criminal record check | 88 |
| Construction Specialization: Team player | 85 |
| Construction Specialization: Effective interpersonal skills | 83 |
| Construction Specialization: Initiative | 81 |
| Construction Specialization: Excellent written communication | 80 |
| Construction Specialization: Organized | 79 |
| Construction Specialization: Judgement | 74 |
Most emerging occupations develop from more than one occupation. People working in this occupation may come from a variety of education and training backgrounds. Before enrolling in an education program, prospective students should contact associations and employers in this field to investigate education options and employment possibilities.
Most health coaches have a background in more than 1 field. They need to know about:
Educational requirements for health coaches vary based on the employer. Some employers prefer to hire coaches with related work experience. Others seek candidates with knowledge of biological and behavioural sciences.
To expand or narrow your program options, visit Post-Secondary Programs and start your search with:
*This data is for a NOC group that is similar to the Health Coach occupation.
Completing a program does not guarantee entrance into an occupation. Before enrolling in an education program, prospective students should look into various sources for education options and employment possibilities. For example, contact associations and employers in this field.
Certification is not required, as there is currently no provincial legislation regulating this occupation. However, individuals serious about setting up and maintaining a coaching business may pursue credentials through the International Coaching Federation (ICF). Designations include:
Other organizations with certification programs include:
Registration with these organizations is voluntary. To learn about registration requirements, visit the organization’s website.
Emerging occupations typically are the result of:
Often there are too few people working in an emerging occupation to gather survey information. Therefore, it can be difficult to define advancement opportunities or employment outlook. Some Albertans already are working in this emerging occupation, but future demand for it is unknown.
Health coaches may be self-employed or work for:
Health coaches can be hired as contractors or employees. Employees can advance to become supervisors or managers. More education and experience in counselling can improve prospects for advancement.
This section shows the industries where the majority of people in this occupation work. The data is based on the 2016 Census.
In Alberta, this occupation is part of 1 or more 2016 National Occupational Classification (NOC) groups.
Social and community service workers
2016 NOC: 4212*
77.9% of people in this occupational group work in:
*This data is for a NOC group that is similar to the Health Coach occupation.
NOC groups often include several related occupations. Although there is labour market data for the larger NOC group, this occupation makes up only a part of that group. It means data for this occupation may be different than the data shown. For examples, see Note.
This section shows the Alberta job market condition, or short-term demand forecast, for this occupation over a 3-year period. It also shows the number of people employed in the occupation.
In Alberta, this occupation is part of 1 or more 2021 National Occupational Classification (NOC) groups.
*This data is for a NOC group that is similar to the Health Coach occupation.
Source: 2024-2026 Alberta Short-Term Employment Forecast
NOC groups often include several related occupations. Although there is labour market data for the larger NOC group, this occupation makes up only a part of that group. It means data for this occupation may be different than the data shown. For examples, see Note.
To see data for all occupations, visit Occupations in Demand.
This section shows the employment outlook for this occupation in Alberta over a 5-year period.
Employment outlook is influenced by a wide variety of factors including:
Explore emerging workplace trends in Alberta that could affect this occupation.
In Alberta, this occupation is part of 1 or more 2016 National Occupational Classification (NOC) groups.
*This data is for a NOC group that is similar to the Health Coach occupation.
Source: 2021-2025 Alberta Regional Occupational Demand Outlook
Annual growth is from 2021 to 2025. New positions created each year are in addition to job openings created by employment turnover.
NOC groups often include several related occupations. Although there is labour market data for the larger NOC group, this occupation makes up only a part of that group. It means data for this occupation may be different than the data shown. For examples, see Note.
Often there are too few people working in an emerging occupation to gather survey information. Therefore, no current provincial salary data is available for this occupation.
In Alberta, this occupation is part of 1 or more 2021 National Occupational Classification (NOC) groups. If there are multiple related NOC groups, select a NOC heading to learn about each one.
*This data is for a NOC group that is similar to the Health Coach occupation.
Unless otherwise noted, the data shown here is for all industries and all regions in Alberta.
All wage estimates are hourly except where otherwise indicated. Wages and salaries do not include overtime hours, tips, benefits, profit shares, bonuses (unrelated to production), and other forms of compensation.
To see the full survey data for this NOC group, visit the wage profile.
Other wage sources
To make an informed wage and salary decision, research other wage sources [pdf] to supplement this data.
High Reliability, represents a CV of less than or equal to 6.00% and 30 survey observations and/or represents 50% or more of all estimated employment for the occupation.
| Wages* | Low (5th percentile) | High (95th percentile) | Average | Median |
|---|---|---|---|---|
| Starting | $15.50 | $36.96 | $22.61 | $20.39 |
| Overall | $16.74 | $46.35 | $25.52 | $22.11 |
| Top | $19.95 | $48.41 | $28.55 | $24.55 |
Swipe left and right to view all data. Scroll left and right to view all data.
* All wage estimates are hourly except where otherwise indicated. Wages and salaries do not include overtime hours, tips, benefits, profit shares, bonuses (unrelated to production) and other forms of compensation.
Pay brackets for hourly wages
| ALL INDUSTRIES | $42,534 |
|---|---|
| Information, Culture, Recreation | $40,408 |
| Finance, Insurance, Real Estate, Leasing | $40,030 |
| Professional, Scientific & Technical Services | $41,276 |
| Educational Services | $60,171 |
| Health Care & Social Assistance | $34,985 |
| Other Services (Repair, Personal Services and Related) | $41,663 |
| Public Administration | $81,722 |
American College of Lifestyle Medicine (ACLM) website: lifestylemedicine.org
International Coaching Federation (ICF) website: coachingfederation.org
International Coaching Federation (ICF) Calgary Chapter: icfcalgarychapter.com
International Coaching Federation (ICF) Edmonton Chapter: icfedmonton.com
National Board for Health & Wellness Coaching (NBHWC) website: nbhwc.org
Get information and referrals about career, education, and employment options from Alberta Supports.
Updated Mar 31, 2024. The information contained in this profile is current as of the dates shown. Salary, employment outlook, and educational program information may change without notice. It is advised that you confirm this information before making any career decisions.
