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Emerging Occupations

Health Coach

Health coaches work with clients who have chronic and often preventable diseases (such as obesity and diabetes). Health coaches help clients change their eating habits and lifestyle choices to improve personal health and well-being.

This is an emerging occupation. It may have evolved from an existing occupation in response to consumer needs or technological advances.

  • Avg. Salary N/A
  • Avg. Wage N/A
  • Minimum Education Varies
  • Outlook N/A
  • Employed 15,800
  • In Demand Medium
Also Known As

Motivational Coach, Wellness Coach

NOC Codes

In Canada, the federal government groups and organizes occupations based on a National Occupational Classification (NOC) system. This alis occupation may not reflect the entire NOC group it is part of. Data for the NOC group can apply across multiple occupations.

The NOC system is updated every 5 years to reflect changes in the labour market. Government forms and labour market data may group and refer to an occupation differently, depending on the system used.

This occupation has not yet received an official NOC code. However, it is considered similar to the following historical NOC codes. CAUTION—As this occupation is only similar to these NOC codes, related details and labour market information may not be accurate:

  • 2006 NOC: Community and Social Service Workers (4212) 
  • 2006 NOC-S: Community and Social Service Workers (E212) 
  • 2011 NOC: Social and community service workers (4212) 
  • 2016 NOC: Social and community service workers (4212) 
Skills Shortage*

Employers that Recruited in the Last 2 Years

*This data is for a NOC group that is similar to the Health Coach occupation
Average Wage*
*This data is for a NOC group that is similar to the Health Coach occupation
  • Certification Not Regulated
  • Strength Required Strength requirements vary
Interest Codes
The Health Coach is part of the following larger National Occupational Classification (NOC).

*The Health Coach is similar to this NOC group
Community and Social Service Workers

Interest in consulting with social assistance recipients and pensioners to advise and aid them in locating and utitizing a variety of community resources; in referring clients to other social services; in counselling clients living in group homes and halfway houses and assisting in pre-release and release planning; in providing crisis intervention and emergency-shelter services; and in co-ordinating volunteer activities of community and social services organizations


Interest in compiling information to participate in the selection and admission of clients to appropriate programs; to assess clients' relevant skill strengths and deficits; and in maintaining contact with other social service agencies and health care providers involved with clients to provide information and obtain feedback on clients' overall progress


Interest in assisting clients to sort out options and develop plans of action, and in implementing and organizing the delivery of life-skills workshops, substance-abuse treatment programs, behaviour management programs, youth services programs and other community and social service programs under the supervision of social workers and health care professionals

Reading Interest Codes
A Quick Guide

The interest code helps you figure out if you’d like to work in a particular occupation. 
It’s based on the Canadian Work Preference Inventory (CWPI), which measures 5 occupational interests: Directive, Innovative, Methodical, Objective and Social.

Each set of 3 interest codes is listed in order of importance.

A code in capital letters means it’s a strong fit for the occupation.

A code in all lowercase letters means the fit is weaker.

Learn More

Updated Mar 31, 2018

Health coaches help in disease prevention and health promotion.

In general, health coaches:

  • coach clients to be active and accountable for their personal health
  • help clients access what they need in the health care system
  • develop customized care plans
  • support, guide and motivate clients
  • help clients adjust to change (by providing emotional support for coping with illness and encouraging healthy behaviours)
  • develop and deliver wellness seminars
  • develop and deliver health-related training courses
  • identify and provide solutions to patient self-care
  • make referrals to targeted resources
  • provide followup.

Some health coaches develop and oversee corporate employee wellness programs.

Working Conditions
Updated Mar 31, 2018

Health coaches work in a variety of settings. Hours of work vary and may include evenings and weekends.

In general, health coaches have many clients. They provide one-on-one services and schedule private sessions.

  • Strength Required Strength requirements vary
Skills & Abilities
Updated Mar 31, 2018

Health coaches need to possess:

  • emotional maturity and a healthy lifestyle
  • self-confidence
  • honesty, patience and empathy
  • the ability to be organized
  • the ability to motivate and encourage people
  • the ability to think quickly and adapt to unexpected changes.

They should enjoy:

  • a healthy-living lifestyle
  • coming up with new ways to promote good health
  • helping others achieve personal health goals.

Top 10 Skills Employers Are Looking For

* The Health Coach is similar to this NOC group
Social and community service workers
NOC code: 4212

This chart shows which job skills are currently in highest demand for this occupational group. It was created using this occupation's 12 most recent Alberta job postings, collected on Oct 27, 2021.

Review these skills to learn:

  • Whether or not this occupation matches your skill set
  • What training you may need to get these skills
  • What skills to highlight in your resumé, cover letter, and interview.
Personal Suitability: Effective interpersonal skills
Personal Suitability: Client focus
Personal Suitability: Flexibility
Personal Suitability: Initiative
Personal Suitability: Team player
Personal Suitability: Excellent oral communication
Personal Suitability: Excellent written communication
Personal Suitability: Judgement
Administrative and office activities
Food preparation
Educational Requirements
Updated Mar 31, 2018

Most emerging occupations develop from more than one occupation. Health coaches may come from a variety of education and training backgrounds. Before choosing an education program, prospective students should contact associations and employers in this field about education options and employment possibilities.

Most health coaches have a background in more than one field. They may start out in nursing, nutrition, physical training or coaching. They need to know about:

  • goal setting
  • nutrition
  • mental health care, including stress reduction
  • behavioural psychology (such as contemplation, preparation, action, maintenance, and relapse)
  • motivational techniques
  • physical fitness
  • common ailments (such as diabetes and high blood pressure) and related treatments.

Educational requirements for health coaches vary based on the employer. Some employers may prefer to hire individuals with related work experience.

For a broad list of programs and courses that may be related to this occupation try searching using keywords.

Certification Requirements
Updated Mar 31, 2018

Certification is not required, as there is currently no legislation regulating this occupation. 

However, individuals serious about setting up and maintaining a coaching business may pursue credentials through the International Coaching Federation (ICF). Designations include:

  • Associate Certified Coach (ACC)
  • Professional Certified Coach (PCC)
  • Master Certified Coach (MCC).

For current details on the credentialing programs and application process, visit the ICF website.

Employment & Advancement
Updated Mar 31, 2018

Emerging occupations typically are the result of:

  • an increased human need
  • technological advances
  • greater specialization within an occupation.

Often there are too few people working in an emerging occupation to gather survey information. It can be difficult to define advancement opportunities or employment outlook.

Health coaches may be self-employed or work for:

  • private companies that offer employee or corporate wellness services
  • health insurers
  • social service agencies
  • human resources management departments.

Health coaches can be hired as contractors or employees. Employees can advance to become supervisors or managers. More education and experience in counselling can improve prospects for advancement.

Health coaches are part of the larger 2011 National Occupational Classification 4212: Social and community service workers. In Alberta, 76% of people employed in this classification work in the following industries:

The employment outlook [pdf] in this occupation will be influenced by a wide variety of factors including:

  • trends and events that affect overall employment (especially in the industries listed above)
  • location in Alberta
  • employment turnover (work opportunities that come up when people leave existing positions)
  • occupational growth (work opportunities that come up when new positions are created)
  • size of the occupation.

In Alberta, the 4212: Social and community service workers occupational group is expected to have an above-average annual growth of 3.1% from 2019 to 2023. In addition to job openings created by employment turnover, 489 new positions are forecasted to be created within this occupational group each year.

Wage & Salary
Updated Mar 31, 2018

Often there are too few people working in an emerging occupation to gather survey information. Therefore, no current salary data is available for this occupation.

*The health coach is similar to this NOC group
Social and community service workers

Survey Methodology

Survey Analysis

Overall Wage Details
Average Wage
Average Salary
Hours Per Week

Hourly Wage
For full-time and part-time employees
  • Low
  • High
  • Average
  • Median
Wages* Low (5th percentile) High (95th percentile) Average Median
Starting $15.00 $35.06 $19.92 $17.67
Overall $15.55 $43.39 $22.59 $19.70
Top $17.50 $45.33 $26.32 $23.50

Swipe left and right to view all data. Scroll left and right to view all data.

* All wage estimates are hourly except where otherwise indicated. Wages and salaries do not include overtime hours, tips, benefits, profit shares, bonuses (unrelated to production) and other forms of compensation.

A: High Reliability
Data Reliability Code Definition

High Reliability, represents a CV of less than or equal to 6.00% and 30 survey observations and/or represents 50% or more of all estimated employment for the occupation.

Industry Information
Public Administration
Educational Services
Finance, Insurance, Real Estate, Leasing
Health Care & Social Assistance
Other Services (Repair, Personal Services and Related)
Information, Culture, Recreation

Skills Shortage

Employers that Recruited in the Last 2 Years


Recruiting Employers that Experienced Hiring Difficulties


Employers with Unfilled Vacancies of over 4 Months


Vacancy Rate

Related Post-Secondary Field of Study
  • Health Care and Medical Sciences
  • Human Ecology, Fashion and Food Sciences
  • Physical Education and Recreation
  • Social Sciences, Law and Religious Studies
  • Social, Community and Protective Services
Other Sources of Information
Updated Mar 31, 2018

International Coaching Federation (ICF) website:

International Coaching Federation (ICF) Calgary Chapter:

International Coaching Federation (ICF) Edmonton Chapter:

Get information and referrals about career, education, and employment options from Alberta Supports.

Updated Mar 31, 2018. The information contained in this profile is current as of the dates shown. Salary, employment outlook, and educational program information may change without notice. It is advised that you confirm this information before making any career decisions.

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