Skip to the main content
Alberta Supports Contact Centre

Toll Free 1-877-644-9992

Edmonton 780-644-9992

Guest Account Sign In Sign Up
Emerging Occupations

Health Coach

Health coaches support, guide and motivate clients with chronic and often preventable diseases, such as obesity and diabetes, to make behavioural, nutritional and other changes to improve personal health and well-being.

This is an emerging occupation. It may have evolved from an existing occupation in response to consumer needs or technological advances. 

  • Avg. Salary N/A
  • Avg. Wage N/A
  • Minimum Education Varies
  • Outlook above avg
  • Employed < 1500
  • In Demand Medium
Also Known As

Motivational Coach, Wellness Coach

NOC Codes

In Canada, the federal government groups and organizes occupations based on a National Occupational Classification (NOC) system. This alis occupation may not reflect the entire NOC group it is part of. Data for the NOC group can apply across multiple occupations.

The NOC system is updated every 5 years to reflect changes in the labour market. Government forms and labour market data may group and refer to an occupation differently, depending on the system used.

This occupation has not yet received an official NOC code. However, it is considered similar to the following historical NOC codes. CAUTION—As this occupation is only similar to these NOC codes, related details and labour market information may not be accurate:

  • 2006 NOC: Community and Social Service Workers (4212) 
  • 2006 NOC-S: Community and Social Service Workers (E212) 
  • 2011 NOC: Social and community service workers (4212) 
Skills Shortage*

Employers that Recruited in the Last 2 Years

*This data is for a NOC group that is similar to the Health Coach occupation
Average Wage*
*This data is for a NOC group that is similar to the Health Coach occupation
  • Certification Not Regulated
  • Strength Required Strength requirements vary
Interest Codes
The Health Coach is part of the following larger National Occupational Classification (NOC).

*The Health Coach is similar to this NOC group
Community and Social Service Workers

Interest in consulting with social assistance recipients and pensioners to advise and aid them in locating and utitizing a variety of community resources; in referring clients to other social services; in counselling clients living in group homes and halfway houses and assisting in pre-release and release planning; in providing crisis intervention and emergency-shelter services; and in co-ordinating volunteer activities of community and social services organizations


Interest in compiling information to participate in the selection and admission of clients to appropriate programs; to assess clients' relevant skill strengths and deficits; and in maintaining contact with other social service agencies and health care providers involved with clients to provide information and obtain feedback on clients' overall progress


Interest in assisting clients to sort out options and develop plans of action, and in implementing and organizing the delivery of life-skills workshops, substance-abuse treatment programs, behaviour management programs, youth services programs and other community and social service programs under the supervision of social workers and health care professionals

Reading Interest Codes
A Quick Guide

The interest code helps you figure out if you’d like to work in a particular occupation. 
It’s based on the Canadian Work Preference Inventory (CWPI), which measures 5 occupational interests: Directive, Innovative, Methodical, Objective and Social.

Each set of 3 interest codes is listed in order of importance.

A code in capital letters means it’s a strong fit for the occupation.

A code in all lowercase letters means the fit is weaker.

Learn More

Updated Dec 15, 2016

Health coaches help in disease prevention and health promotion.

In general, health coaches:

  • encourage clients to be active, accountable and responsible in their personal health
  • assist clients navigate the health care system
  • develop customized care plans, motivate clients and provide follow-up
  • facilitate adjustments to change, such as providing emotional support for coping with illness and promoting healthy behaviours
  • develop and deliver health-related wellness seminars and training courses
  • identify barriers to patient self-care and provide appropraite resource referrals.

Some health coaches may work for organizations where they develop and oversee employee wellness programs.

Working Conditions
Updated Dec 15, 2016

Health coaches work in a variety of settings. Their hours of work also vary and may include evening and weekend hours.

Health coaches usually have many clients and provide one-on-one services by scheduling individual sessions for each client.

  • Strength Required Strength requirements vary
Skills & Abilities
Updated Dec 15, 2016

Health coaches need the following characteristics:

  • emotional maturity and a healthy lifestyle
  • self-confidence
  • honesty, patience and empathy
  • organizational skills
  • the ability to motivate and encourage people.

They should enjoy developing innovative health promotion plans and helping others.

Educational Requirements
Updated Dec 15, 2016

Most emerging occupations develop from  more than one occupation, so health coaches may come from a variety of education and training backgrounds. Prior to enrolling in an education program, prospective students should contact associations and employers in this field to investigate education options and employment possibilities.

Health coaches usually have a background in more than one field (for example, nursing, nutrition, physical training, coaching). They need to be knowledgeable about:

  • goal setting
  • nutrition
  • mental health care, including stress reduction
  • motivational techniques
  • physical fitness.

Educational requirements for health coaches vary based on the employer. Some employers may also prefer to hire individuals with work experience related to health coaching.

Individuals serious about setting up and maintaining a coaching business may pursue an International Coach Federation (ICF) credentialing by obtaining one of the following:

  • the Associate Certified Coach (ACC)
  • the Professional Certified Coach (PCC)
  • the Master Certified Coach (MCC).

For current information on the credentialing programs and application process, visit the ICF website.

For a broad list of programs and courses that may be related to this occupation try searching using keywords.

Certification Requirements
Updated Dec 15, 2016

Certification is not required, as there is currently no legislation regulating this occupation.

Employment & Advancement
Updated Dec 15, 2016

Emerging occupations typically are the result of:

  • an increase human need
  • technological advances
  • greater specialization within an occupation.

Ofter there are too few  people working in an emerging occupation to gather survey information. Therefore, it can be difficult to define advancement opportunities or employment outlook.

Many health coaches may be self-employed or work for organizations such as:

  • private companies that offer employee or corporate wellness services
  • health insurers
  • social service agencies
  • human resources management departments.

Health coaches can be hired as contractors or employees. Those hired as employees can advance into supervisory or management positions. Health coaches with additional education and experience in counselling may have more advancement opportunities.

Health coaches are part of the larger 2011 National Occupational Classification 4212: Social and community service workers. In Alberta, 76% of people employed in this classification work in the following industries:

The employment outlook in this occupation will be influenced by a wide variety of factors including:

  • trends and events affecting overall employment (especially in the industries listed above)
  • location in Alberta
  • employment turnover (work opportunities generated by people leaving existing positions)
  • occupational growth (work opportunities resulting from the creation of new positions that never existed before)
  • size of the occupation.
Wage & Salary
Updated Dec 15, 2016

Often there are too few people working in an emerging occupation to gather survey information. Therefore, no current salary data is available for this occupation.

*The health coach is similar to this NOC group
Social and community service workers

Survey Methodology

Survey Analysis

Overall Wage Details
Average Wage
Average Salary
Hours Per Week

Hourly Wage
For full-time and part-time employees
  • Low
  • High
  • Average
  • Median
Wages* Low (5th percentile) High (95th percentile) Average Median
Starting $13.05 $27.84 $18.68 $17.77
Overall $14.68 $30.20 $21.25 $21.00
Top $17.88 $35.33 $24.46 $22.99

Swipe left and right to view all data. Scroll left and right to view all data.

* All wage estimates are hourly except where otherwise indicated. Wages and salaries do not include overtime hours, tips, benefits, profit shares, bonuses (unrelated to production) and other forms of compensation.

B: Good Reliability
Data Reliability Code Definition

Good Reliability, represents a CV of between 6.01% and 15.00% and/or fewer than 30 survey observations and/or if survey observations represent less than 50% of all estimated employment for the occupation.

Industry Information
Public Administration
Professional, Scientific & Technical Services
Educational Services
Health Care & Social Assistance
Information, Culture, Recreation
Other Services (Repair, Personal Services and Related)

Skills Shortage

Employers that Recruited in the Last 2 Years


Recruiting Employers that Experienced Hiring Difficulties


Employers with Unfilled Vacancies of over 4 Months


Vacancy Rate

Related High School Subjects
  • English Language Arts
  • Science
  • Health, Recreation and Human Services
    • Foods
    • Health Care Services
    • Human and Social Services
    • Recreation Leadership
Related Post-Secondary Field of Study
  • Health Care and Medical Sciences
  • Human Ecology, Fashion and Food Sciences
  • Physical Education and Recreation
  • Social Sciences, Law and Religious Studies
  • Social, Community and Protective Services
Other Sources of Information
Updated Dec 15, 2016

International Coach Federation website:

International Coach Federation Edmonton Chapter:

International Coach Federation Calgary Chapter:

For more information on career planning, education and jobs call the Alberta Supports Contact Centre toll-free at 1-877-644-9992 or 780-644-9992 in Edmonton, or visit an Alberta Works Centre near you.

Updated Mar 26, 2015. The information contained in this profile is current as of the dates shown. Salary, employment outlook and educational program information may change without notice. It is advised that you confirm this information before making any career decisions.

Was this page useful?