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Emerging Occupations

Health Coach

Health coaches work with clients who have chronic and often preventable diseases (such as obesity and diabetes). Health coaches help clients change their eating habits and lifestyle choices to improve personal health and well-being.

This is an emerging occupation. It may have evolved from an existing occupation in response to consumer needs or technological advances.

Also Known As

Motivational Coach, Wellness Coach

NOC Codes

In Canada, the federal government groups and organizes occupations based on a National Occupational Classification (NOC) system. This alis occupation may not reflect the entire NOC group it is part of. Data for the NOC group can apply across multiple occupations.

The NOC system is updated every 5 years to reflect changes in the labour market. Government forms and labour market data may group and refer to an occupation differently, depending on the system used.

This occupation has not yet received an official NOC code. However, it is considered similar to the following historical NOC codes. CAUTION—As this occupation is only similar to these NOC codes, related details and labour market information may not be accurate:

  • 2006 NOC: Community and Social Service Workers (4212) 
  • 2006 NOC-S: Community and Social Service Workers (E212) 
  • 2011 NOC: Social and community service workers (4212) 
  • 2016 NOC: Social and community service workers (4212) 
Interests & Abilities

In Alberta, this occupation is part of 1 or more 2006 National Occupational Classification (NOC) groups. If there are multiple related NOC groups, select a NOC heading to learn about each one.

Community and Social Service Workers*
2006 NOC : 4212

Interest Codes


*The Health Coach is similar to this NOC group

Interest Codes for This NOC Group

SOCIAL

Interest in consulting with social assistance recipients and pensioners to advise and aid them in locating and utitizing a variety of community resources; in referring clients to other social services; in counselling clients living in group homes and halfway houses and assisting in pre-release and release planning; in providing crisis intervention and emergency-shelter services; and in co-ordinating volunteer activities of community and social services organizations

METHODICAL

Interest in compiling information to participate in the selection and admission of clients to appropriate programs; to assess clients' relevant skill strengths and deficits; and in maintaining contact with other social service agencies and health care providers involved with clients to provide information and obtain feedback on clients' overall progress

innovative

Interest in assisting clients to sort out options and develop plans of action, and in implementing and organizing the delivery of life-skills workshops, substance-abuse treatment programs, behaviour management programs, youth services programs and other community and social service programs under the supervision of social workers and health care professionals

Your Interest Codes

To identify or change your interest codes, complete the Interests Exercise in CAREERinsite.

Reading Interest Codes
A Quick Guide

The interest code helps you figure out if you’d like to work in a particular occupation. 

It’s based on the Canadian Work Preference Inventory (CWPI), which measures 5 occupational interests: Directive, Innovative, Methodical, Objective, and Social.

Each set of 3 interest codes for this NOC group is listed in order of importance.

A code in capital letters means it’s a strong fit for the occupation.

A code in all lowercase letters means the fit is weaker.

Learn About Interests

Abilities

Typical ability expectations for this NOC group
Your abilities

To fill in or change the values for your abilities, complete the Abilities Exercise in CAREERinsite.

Mental Abilities

General Learning Ability

Verbal Ability

Numerical Ability

Visual Abilities

Spatial Perception

Form Perception

Clerical Perception

Physical Abilities

Motor Coordination

Finger Dexterity

Manual Dexterity

Understanding Abilities

A Quick Guide

You are born with abilities that help you process certain types of information and turn it into action. These abilities influence which skills you can learn more easily.

The abilities or aptitudes shown for this NOC group come from the General Aptitude Test Battery (GATB). The GATB measures 9 aptitudes. It groups them into 3 categories: mental, visual, and physical.

The abilities scores range from 1 to 5, with 5 being stronger.

Learn About Abilities

Duties
Updated Mar 31, 2018

Health coaches help in disease prevention and health promotion.

In general, health coaches:

  • coach clients to be active and accountable for their personal health
  • help clients access what they need in the health care system
  • develop customized care plans
  • support, guide and motivate clients
  • help clients adjust to change (by providing emotional support for coping with illness and encouraging healthy behaviours)
  • develop and deliver wellness seminars
  • develop and deliver health-related training courses
  • identify and provide solutions to patient self-care
  • make referrals to targeted resources
  • provide followup.

Some health coaches develop and oversee corporate employee wellness programs.

Working Conditions
Updated Mar 31, 2018
  • Strength Required Strength requirements vary

Health coaches work in a variety of settings. Hours of work vary and may include evenings and weekends.

In general, health coaches have many clients. They provide one-on-one services and schedule private sessions.

Traits & Skills
Updated Mar 31, 2018

Health coaches need to possess:

  • emotional maturity and a healthy lifestyle
  • self-confidence
  • honesty, patience and empathy
  • the ability to be organized
  • the ability to motivate and encourage people
  • the ability to think quickly and adapt to unexpected changes.

They should enjoy:

  • a healthy-living lifestyle
  • coming up with new ways to promote good health
  • helping others achieve personal health goals.

Top 10 Skills Employers Are Looking For

* The Health Coach is similar to this NOC group
Social and community service workers*
NOC code: 4212

This chart shows which job skills are currently in highest demand for this occupational group. It was created using this occupation's 100 most recent Alberta job postings, collected between Jan 17, 2022 and May 20, 2022.

Review these skills to learn:

  • Whether or not this occupation matches your skill set
  • What training you may need to get these skills
  • What skills to highlight in your resumé, cover letter, and interview.
Personal Suitability: Effective interpersonal skills
Personal Suitability: Client focus
Personal Suitability: Team player
Personal Suitability: Flexibility
Personal Suitability: Excellent oral communication
Personal Suitability: Initiative
Personal Suitability: Excellent written communication
Personal Suitability: Judgement
Administrative and office activities
Liaise with other social services agencies and health care providers involved with clients
Educational Requirements
Updated Mar 31, 2018
  • Minimum Education Varies

Most emerging occupations develop from more than one occupation. People working in this occupation may come from a variety of education and training backgrounds. Before enrolling in an education program, prospective students should contact associations and employers in this field to investigate education options and employment possibilities.

Most health coaches have a background in more than one field. They may start out in nursing, nutrition, physical training or coaching. They need to know about:

  • goal setting
  • nutrition
  • mental health care, including stress reduction
  • behavioural psychology (such as contemplation, preparation, action, maintenance, and relapse)
  • motivational techniques
  • physical fitness
  • common ailments (such as diabetes and high blood pressure) and related treatments.

Educational requirements for health coaches vary based on the employer. Some employers may prefer to hire individuals with related work experience.

To expand or narrow your search for programs related to this occupation, visit Post-Secondary Programs.

Completing a program does not guarantee entrance into an occupation. Before enrolling in an education program, prospective students should look into various sources for education options and employment possibilities. For example, contact associations and employers in this field.

Certification Requirements
Updated Mar 31, 2018
  • Certification Not Regulated

Certification is not required, as there is currently no legislation regulating this occupation. 

However, individuals serious about setting up and maintaining a coaching business may pursue credentials through the International Coaching Federation (ICF). Designations include:

  • Associate Certified Coach (ACC)
  • Professional Certified Coach (PCC)
  • Master Certified Coach (MCC).

For current details on the credentialing programs and application process, visit the ICF website.

Employment & Advancement
Updated Mar 31, 2018

Emerging occupations typically are the result of:

  • An increased human need
  • Technological advances
  • Greater specialization within an occupation

Often there are too few people working in an emerging occupation to gather survey information. Therefore, it can be difficult to define advancement opportunities or employment outlook. Some Albertans already are working in this emerging occupation, but future demand for it is unknown.

Health coaches may be self-employed or work for:

  • private companies that offer employee or corporate wellness services
  • health insurers
  • social service agencies
  • human resources management departments.

Health coaches can be hired as contractors or employees. Employees can advance to become supervisors or managers. More education and experience in counselling can improve prospects for advancement.

Industry Concentration

This section shows the industries where the majority of people in this occupation work. The data is based on the 2016 Census.

In Alberta, this occupation is part of 1 or more 2016 National Occupational Classification (NOC) groups.

In the 4212: Social and community service workers* occupational group, 77.9% of people work in:

*This data is for a NOC group that is similar to the Health Coach occupation.

Employment Outlook

Employment outlook is influenced by a wide variety of factors including:

  • Time of year (for seasonal jobs)
  • Location in Alberta
  • Employment turnover (when people leave existing positions)
  • Occupational growth (when new positions are created)
  • Size of the occupation
  • Trends and events that affect overall employment

Explore emerging workplace trends in Alberta that could affect this occupation.

In Alberta, the 4212: Social and community service workers* occupational group is expected to have an above-average annual growth of 3.1% from 2019 to 2023. In addition to job openings created by employment turnover, 489 new positions are forecasted to be created within this occupational group each year.

*This data is for a NOC group that is similar to the Health Coach occupation.

Note
NOC groups often include several related occupations. Although there is labour market data for the larger NOC group, this occupation makes up only a part of that group. It means data for this occupation may be different than the data shown. For example, only some of the new positions to be created will be for this occupation. It also applies to other data for the NOC group such as number of people employed.

Source: Alberta Regional Occupational Demand Outlook

Wage & Salary
Updated Mar 31, 2018

Often there are too few people working in an emerging occupation to gather survey information. Therefore, no current provincial salary data is available for this occupation.

In Alberta, this occupation is part of 1 or more 2016 National Occupational Classification (NOC) groups. If there are multiple related NOC groups, select a NOC heading to learn about each one.

Social and community service workers*

2016 NOC : 4212
*The health coach is similar to this NOC group
Average Wage
$22.59
Per Hour
Average Salary
$36,834.00
Per Year
Average Hours
30.7
Per Week
Average Months on Payroll
11.9
Survey Methodology Survey Analysis

Source
2019 Alberta Wage and Salary Survey

NOC 4212 Wage Profile

Unless otherwise noted, the data shown here is for all industries and all regions in Alberta.

All wage estimates are hourly except where otherwise indicated. Wages and salaries do not include overtime hours, tips, benefits, profit shares, bonuses (unrelated to production), and other forms of compensation.

To see the full survey data for this NOC group, visit the wage profile.

Other wage sources
To make an informed wage and salary decision, research other wage sources [pdf] to supplement this data.

A: High Reliability
Data Reliability Code Definition

High Reliability, represents a CV of less than or equal to 6.00% and 30 survey observations and/or represents 50% or more of all estimated employment for the occupation.


Hourly Wage
For full-time and part-time employees
  • Low
  • High
  • Average
  • Median
Starting
Overall
Top
Wages* Low (5th percentile) High (95th percentile) Average Median
Starting $15.00 $35.06 $19.92 $17.67
Overall $15.55 $43.39 $22.59 $19.70
Top $17.50 $45.33 $26.32 $23.50

Swipe left and right to view all data. Scroll left and right to view all data.

* All wage estimates are hourly except where otherwise indicated. Wages and salaries do not include overtime hours, tips, benefits, profit shares, bonuses (unrelated to production) and other forms of compensation.

Pay brackets for hourly wages

  • Starting pay: average pay offered for entry-level positions
  • Overall pay: average pay across all employees in this occupation
  • Top pay: average pay offered to top-paid employees

Industry Information
Public Administration
Educational Services
Finance, Insurance, Real Estate, Leasing
ALL INDUSTRIES
Health Care & Social Assistance
Other Services (Repair, Personal Services and Related)
Information, Culture, Recreation

Skills Shortage

Employers that Recruited in the Last 2 Years

64%
64%)

Recruiting Employers that Experienced Hiring Difficulties

21%
21%

Employers with Unfilled Vacancies of over 4 Months

7%
7%

Vacancy Rate

2%
Related Post-Secondary Field of Study
  • Health Care and Medical Sciences
  • Human Ecology, Fashion and Food Sciences
  • Physical Education and Recreation
  • Social Sciences, Law and Religious Studies
  • Social, Community and Protective Services
Other Sources of Information
Updated Mar 31, 2018

International Coaching Federation (ICF) website: coachingfederation.org

International Coaching Federation (ICF) Calgary Chapter: icfcalgarychapter.com

International Coaching Federation (ICF) Edmonton Chapter: edmontoncoaches.com

Get information and referrals about career, education, and employment options from Alberta Supports.

Updated Mar 31, 2018. The information contained in this profile is current as of the dates shown. Salary, employment outlook, and educational program information may change without notice. It is advised that you confirm this information before making any career decisions.

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