Producer - Film, Radio, Television and Theatre
Producers coordinate the making of films, theatre productions, television shows and radio programs including everything from the initial concept to final production and distribution.
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Film Producer, Motion Picture Producer, Radio Producer, Television Producer, Theatrical Producer
In Canada, the federal government groups and organizes occupations based on a National Occupational Classification (NOC) system. This alis occupation may not reflect the entire NOC group it is part of. Data for the NOC group can apply across multiple occupations.
The NOC system is updated every 5 years to reflect changes in the labour market. Government forms and labour market data may group and refer to an occupation differently, depending on the system used.
Here is how this occupation has been classified over time.
2006 NOC
2006 NOC-S
2011 NOC
2016 NOC
2021 NOC
2023 OaSIS
The typical hierarchy of film, television and theatre production is:
No two projects are exactly the same but, in general, producers:
Producers usually work closely with directors and production managers to hire actors and production crew members. They negotiate salary and conditions of employment, and must be familiar with minimum wages and working conditions established by relevant unions and associations. Producers approve each department’s costs, from lighting equipment to travel budgets.
Distribution is an important concern for producers. Advance press materials are sent out before the show is completed or opens on stage. For film or television, often a short promotional version (trailer) or clip (teaser) is sent out for preview. Producers must then do follow-up calls and sometimes participate in promotional tours and media interviews.
Once a show is running or released, producers:
Film producers may produce commercials, TV programs, industrial training films, promotional films, music videos or documentaries. They must be familiar with provincial and federal film and television grants and tax credit programs. Extensive research and paperwork may be required when writing proposals to bid on projects and win contracts.
Radio producers usually are assigned a specific show. For example, a producer may be in charge of a local morning show or an afternoon talk show. In general, they:
Radio producers also may work in the control room directing the music and information portions of the program.
Television producers are responsible for the conception, direction, production and completion of television programs within budget limitations. At larger operations, producers may specialize in news, entertainment or commercials. At smaller stations, they may assume responsibility for several programs. Producers may have some input into hiring on-air staff.
Theatrical producers coordinate the production of live plays and musicals. The producer’s office books venues for plays, sometimes in more than one city. Dinner theatres have theatrical producers who produce shows strictly as commercial properties.
Producers work long, irregular hours and often are present in the station or on set when the production is being shot. Large projects may take years to complete and may involve considerable travel.
In Alberta, this occupation is part of 1 or more 2006 National Occupational Classification (NOC) groups. If there are multiple related NOC groups, select a NOC heading to learn about each one.
Interest in determining scope, treatment and scheduling of productions, and in adapting scripts and programs to reach specific audiences
Interest in co-ordinating all elements of productions to ensure that quality is maintained; in controlling all stages of productions to ensure deadlines are met; and in approving productions before release; may direct productions
Interest in negotiating with administrators, investors, contractors, directors and staff to develop business management policies and to finance productions; and in negotiating royalties
To identify or change your interest codes, complete the Interests Exercise in CAREERinsite.
The interest code helps you figure out if you’d like to work in a particular occupation.
It’s based on the Canadian Work Preference Inventory (CWPI), which measures 5 occupational interests: Directive, Innovative, Methodical, Objective, and Social.
Each set of 3 interest codes for this NOC group is listed in order of importance.
A code in capital letters means it’s a strong fit for the occupation.
A code in all lowercase letters means the fit is weaker.
To fill in or change the values for your abilities, complete the Abilities Exercise in CAREERinsite.
A Quick Guide
You are born with abilities that help you process certain types of information and turn it into action. These abilities influence which skills you can learn more easily.
The abilities or aptitudes shown for this NOC group come from the General Aptitude Test Battery (GATB). The GATB measures 9 aptitudes. It groups them into 3 categories: mental, visual, and physical.
The abilities scores range from 1 to 5, with 5 being stronger.
Producers working in radio, television, film or theatre need:
They should enjoy having variety in their work, finding innovative solutions to problems, coordinating productions and negotiating with people.
In Alberta, this occupation is part of 1 or more 2016 National Occupational Classification (NOC) groups. If there are multiple related NOC groups, select a NOC heading to learn about each one.
This chart shows which job skills are currently in highest demand for this occupational group. It was created using this occupation's 42 most recent Alberta job postings, collected between Jun 02, 2022 and Dec 19, 2024.
Review these skills to learn:
Attention to detail | 24 |
---|---|
Work under pressure | 22 |
Tasks: Supervise staff or team | 20 |
Tasks: Co-ordinate and direct the photography of production | 20 |
Tasks: Plan, organize and direct the artistic aspects of production | 19 |
Construction Specialization: Effective interpersonal skills | 18 |
Tasks: Determine lighting, lenses, camera angles and backgrounds | 17 |
Construction Specialization: Organized | 16 |
Construction Specialization: Excellent oral communication | 16 |
Manufacturing Sector Experience: 3-4 people | 15 |
Producers need a broad range of background knowledge and experience, including:
For this reason, producers come from varied backgrounds.
The following schools offer programs or courses that are related to this occupation but are not required to enter the field.
To expand or narrow your program options, visit Post-Secondary Programs and start your search with:
Completing a program does not guarantee entrance into an occupation. Before enrolling in an education program, prospective students should look into various sources for education options and employment possibilities. For example, contact associations and employers in this field.
For information about related workshops and support groups, contact the following organizations:
There is currently no provincial legislation regulating this occupation in Alberta.
Source: 2021-2025 Alberta Regional Occupational Demand Outlook
Most radio producers are employed by radio broadcast companies.
Television producers often are hired on contract for specific shows. Larger television stations may have several producers on staff. It is possible to start as a news reporter or production assistant, or in entry level positions in sales or operations, and work your way up to a producer’s position.
Theatrical producers are usually hired by individual theatres, to produce long-running shows. There are very few theatrical producers in Canada and most of them work in large cities.
Some film and television companies produce films and television series in Alberta. Producers may work on documentaries, training films, music videos and commercials as well as television programs and feature films. Amateur producers may choose to produce a small independent production on a tight budget and enter it in local and national film festivals as a way to build experience and a reputation in the field.
This section shows the industries where the majority of people in this occupation work. The data is based on the 2016 Census.
In Alberta, this occupation is part of 1 or more 2016 National Occupational Classification (NOC) groups.
Producers, directors, choreographers and related occupations
2016 NOC: 5131
76.8% of people in this occupational group work in:
NOC groups often include several related occupations. Although there is labour market data for the larger NOC group, this occupation makes up only a part of that group. It means data for this occupation may be different than the data shown. For examples, see Note.
This section shows the short-term demand forecasted for this occupation in Alberta over a 3-year period. It also shows the number of people employed in the occupation.
In Alberta, this occupation is part of 1 or more 2021 National Occupational Classification (NOC) groups.
Source: 2023-2025 Alberta Short-Term Employment Forecast
NOC groups often include several related occupations. Although there is labour market data for the larger NOC group, this occupation makes up only a part of that group. It means data for this occupation may be different than the data shown. For examples, see Note.
To see data for all occupations, visit Occupations in Demand.
This section shows the employment outlook for this occupation in Alberta over a 5-year period.
Employment outlook is influenced by a wide variety of factors including:
In Alberta, this occupation is part of 1 or more 2016 National Occupational Classification (NOC) groups.
Source: 2021-2025 Alberta Regional Occupational Demand Outlook
Annual growth is from 2021 to 2025. New positions created each year are in addition to job openings created by employment turnover.
NOC groups often include several related occupations. Although there is labour market data for the larger NOC group, this occupation makes up only a part of that group. It means data for this occupation may be different than the data shown. For examples, see Note.
Employment turnover is expected to increase as members of the baby boom generation retire over the next few years.
Incomes for freelance producers vary considerably from one producer to another, and from one year to another. For film and television, some producers may be able to also negotiate a share of the net profits, as well as residuals from video sales or TV reruns.
In Alberta, this occupation is part of 1 or more 2016 National Occupational Classification (NOC) groups. If there are multiple related NOC groups, select a NOC heading to learn about each one.
Unless otherwise noted, the data shown here is for all industries and all regions in Alberta.
All wage estimates are hourly except where otherwise indicated. Wages and salaries do not include overtime hours, tips, benefits, profit shares, bonuses (unrelated to production), and other forms of compensation.
To see the full survey data for this NOC group, visit the wage profile.
Other wage sources
To make an informed wage and salary decision, research other wage sources [pdf] to supplement this data.
Good Reliability, represents a CV of between 6.01% and 15.00% and/or fewer than 30 survey observations and/or if survey observations represent less than 50% of all estimated employment for the occupation.
Wages* | Low (5th percentile) | High (95th percentile) | Average | Median |
---|---|---|---|---|
Starting | $17.44 | $37.96 | $31.41 | $32.00 |
Overall | $20.89 | $46.61 | $39.29 | $43.14 |
Top | $26.84 | $50.35 | $42.21 | $44.77 |
Swipe left and right to view all data. Scroll left and right to view all data.
* All wage estimates are hourly except where otherwise indicated. Wages and salaries do not include overtime hours, tips, benefits, profit shares, bonuses (unrelated to production) and other forms of compensation.
Pay brackets for hourly wages
ALL INDUSTRIES | $78,713 |
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Information, Culture, Recreation | $79,493 |
Health Care & Social Assistance | $82,424 |
Public Administration | $91,850 |
Alberta Media Production Industries Association (AMPIA) website: ampia.org
Calgary Society of Independent Filmmakers (CSIF) website: www.csif.org
Canadian Media Producers Association website: cmpa.ca
Cultural Human Resources Council (CHRC) website: www.culturalhrc.ca
Film and Video Arts Society of Alberta (FAVA) website: fava.ca
National Film Board of Canada website: www.nfb.ca
National Screen Institute - Canada (NSI) website: nsi-canada.ca
Women in Film and Television Alberta (WIFTA) website: www.wifta.ca
Get information and referrals about career, education, and employment options from Alberta Supports.
Updated Mar 31, 2021. The information contained in this profile is current as of the dates shown. Salary, employment outlook, and educational program information may change without notice. It is advised that you confirm this information before making any career decisions.