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Producer - Film, Radio, Television and Theatre

Producers coordinate the making of films, theatre productions, television shows and radio programs including everything from the initial concept to final production and distribution.

Also Known As

Film Producer, Motion Picture Producer, Radio Producer, Television Producer, Theatrical Producer

NOC Codes

In Canada, the federal government groups and organizes occupations based on a National Occupational Classification (NOC) system. This alis occupation may not reflect the entire NOC group it is part of. Data for the NOC group can apply across multiple occupations.

The NOC system is updated every 5 years to reflect changes in the labour market. Government forms and labour market data may group and refer to an occupation differently, depending on the system used.

Here is how this occupation has been classified over time.

2006 NOC

  • 5131.1: Film, Radio and Television Producers

2006 NOC-S

  • F031: Producers, Directors, Choreographers and Related Occupations

2011 NOC

  • 5131: Producers, directors, choreographers and related occupations

2016 NOC

  • 5131: Producers, directors, choreographers and related occupations

2021 NOC

  • 51120: Producers, directors, choreographers and related occupations

2023 OaSIS

  • 51120.01: Film, radio, television and video game producers
Duties
Updated May 19, 2021

The typical hierarchy of film, television and theatre production is:

  • Executive Producers finance film projects, or create (and sometimes write) television shows. They may have the rights or options to an intellectual property, and hire a producer to execute the project. They are usually not involved in day-to-day set operations, other than items affecting the budget
  • Producers are the top of the reporting structure on set. They are responsible for managing the budget and logistics of the day-to-day operations of a production
  • Associate Producers are second in commend on set. For films, associate producers may be in charge of capturing certain non-actor segments of film, or handling the filming of segments in particular countries
  • Line Producers manage tasks related to specific areas (units) of production

No two projects are exactly the same but, in general, producers:

  • Execute an Executive Producer’s idea for a film, theatre production, radio program or television show
  • Obtain the rights to a script, if necessary
  • find financial backing for the venture
  • Hire key senior staff, including directors, writers and production crew
  • Oversee budgets, schedules and plans
  • Coordinate day-to-day production off and on the set or stage
  • See that all post-production work is completed
  • Negotiate with distributors and broadcasters
  • Promote the film, production or program

Producers usually work closely with directors and production managers to hire actors and production crew members. They negotiate salary and conditions of employment, and must be familiar with minimum wages and working conditions established by relevant unions and associations. Producers approve each department’s costs, from lighting equipment to travel budgets.

Distribution is an important concern for producers. Advance press materials are sent out before the show is completed or opens on stage. For film or television, often a short promotional version (trailer) or clip (teaser) is sent out for preview. Producers must then do follow-up calls and sometimes participate in promotional tours and media interviews.

Once a show is running or released, producers:

  • Wrap up all of the elements related to the project
  • Ensure that any investors are paid back from box office earnings
  • Distribute applicable residual payments to artists
  • Administer the business concerns of the project

Film producers may produce commercials, TV programs, industrial training films, promotional films, music videos or documentaries. They must be familiar with provincial and federal film and television grants and tax credit programs. Extensive research and paperwork may be required when writing proposals to bid on projects and win contracts.

Radio producers usually are assigned a specific show. For example, a producer may be in charge of a local morning show or an afternoon talk show. In general, they:

  • Determine program content (within station guidelines)
  • Supervise researchers, writers and production assistants
  • Ensure expenditures do not exceed a set budget

Radio producers also may work in the control room directing the music and information portions of the program.

Television producers are responsible for the conception, direction, production and completion of television programs within budget limitations. At larger operations, producers may specialize in news, entertainment or commercials. At smaller stations, they may assume responsibility for several programs. Producers may have some input into hiring on-air staff.

Theatrical producers coordinate the production of live plays and musicals. The producer’s office books venues for plays, sometimes in more than one city. Dinner theatres have theatrical producers who produce shows strictly as commercial properties.

Working Conditions
Updated May 19, 2021
  • Strength Required Lift up to 5 kg

Producers work long, irregular hours and often are present in the station or on set when the production is being shot. Large projects may take years to complete and may involve considerable travel.

Work Personalities

In Alberta, this occupation is part of 1 or more 2023 National Occupational Classification (NOC) groups. If there are multiple related NOC groups, select a NOC heading to learn about each one.

How This Occupation Compares to Your Work Personalities

Fit
Fit Guide
An occupation can be a great, good, fair, weak, or poor fit for you.
E
Enterprising
This occupation
You
A
Artistic
S
Social
This occupation
You

This Occupation’s Work Personalities

Your Work Personalities

Quick Guide

Alis work personalities are based on Holland’s theory. It identifies 6 personality types: Realistic, Investigative, Artistic, Social, Enterprising, and Conventional. People with similar personalities and interests will tend to pursue similar careers. They are likely to create work environments that are favourable to their type.

Most people will identify with 2 or 3 dominant personalities. If the occupation’s personalities match your more dominant types, this occupation is more likely to be satisfying and rewarding to you.

This Occupation’s Work Personalities lists the personalities most likely to be found in that occupation. They are listed in order of importance, with 1 as the most important.

Your Work Personalities shows where the occupation’s personalities rank within your test results. Rank 1 is your most dominant type and 6 is your least dominant.

Learn about work personalities

Abilities

In Alberta, this occupation is part of 1 or more 2023 National Occupational Classification (NOC) groups. If there are multiple related NOC groups, select a NOC heading to learn about each one.

Film, radio, television and video game producers
2023 OaSIS: 51120.01

How This Occupation Compares to Your Abilities

The graph below shows how well your scores match the overall abilities for this occupation.

The closer your ability scores are to the center, the more they match this occupation’s. The further away they are, the less they match this occupation’s.

The lower your ability scores are compared to the occupation’s, the more challenging the occupation will likely be for you. The higher your ability scores are compared to the occupation’s, the less challenging the occupation will likely be for you.

lower
a match
higher
Typical ability expectations for this NOC group
Your abilities

Abilities Sets

The 49 abilities are grouped into 5 abilities sets: Critical Thinking, Numbers and Patterns, Physical Activity, Mind-Body Coordination, and Senses.

Some abilities are more relevant to an occupation than other abilities. Individual abilities that are not relevant to an occupation are greyed out.

Critical Thinking

Critical Thinking includes 9 abilities related to identifying and solving problems, thinking of ideas, and communication, such as speaking and writing.

This is how well your scores match the set of Critical Thinking abilities for this occupation:

lower
a match
higher
Typical ability expectations for this NOC group
Your abilities

Numbers and Patterns

Numbers and Patterns includes 10 abilities related to math, memorizing, and multitasking. It also includes how we perceive patterns, shapes, and distances.

This is how well your scores match the set of Numbers and Patterns abilities for this occupation:

lower
a match
higher
Typical ability expectations for this NOC group
Your abilities

Physical Activity

Physical Activity includes 9 abilities related to strength, balance, flexibility, coordination, and endurance. 

This is how well your scores match the set of Physical Activity abilities for this occupation:

lower
a match
higher
Typical ability expectations for this NOC group
Your abilities

Mind-Body Coordination

Mind-Body Coordination includes 9 abilities related to movement control and how we react to signals. It also includes fine motor skills, such finger and hand dexterity and hand-eye coordination.

This is how well your scores match the set of Mind-Body Coordination abilities for this occupation:

lower
a match
higher
Typical ability expectations for this NOC group
Your abilities

Senses

Senses includes 12 abilities related to seeing, hearing, and speaking. 

This is how well your scores match the set of Senses abilities for this occupation:

lower
a match
higher
Typical ability expectations for this NOC group
Your abilities

Quick Guide

The abilities or aptitudes shown for this NOC group come from the Occupational and Skills Information System (OaSIS).

The abilities scores range from 1 to 5, with 5 being stronger.

Occupations use different combinations and levels of these abilities. The Abilities Quiz helps you learn more about your ability levels and which occupations match your strengths.

If you have completed the Abilities Quiz, you can compare the occupation’s ability expectations to your own ability scores. Your scores may be lower than, a match to, or higher than the occupation’s expected abilities.

Learn about abilities

Traits & Skills
Updated May 19, 2021

Producers working in radio, television, film or theatre need:

  • Creativity
  • Adaptability and perseverance
  • Good judgement for hiring key people
  • Passion for their work
  • An entrepreneurial spirit
  • A comprehensive network of industry talent
  • Critical thinking skills
  • Financial and time management skills
  • Leadership and communication skills
  • The ability to work with a wide variety of people
  • The ability to give and take constructive criticism
  • The ability to identify what makes a great story and know how to tell it effectively
  • The ability to deal with stress
  • A willingness to attend festivals, awards shows and industry workshops to network and form partnerships
  • A willingness to be held accountable for all decisions made

They should enjoy having variety in their work, finding innovative solutions to problems, coordinating productions and negotiating with people.

In Alberta, this occupation is part of 1 or more 2016 National Occupational Classification (NOC) groups. If there are multiple related NOC groups, select a NOC heading to learn about each one.

Top 10 Skills Employers Are Looking For

Producers, directors, choreographers and related occupations

2016 NOC: 5131

This chart shows which job skills are currently in highest demand for this occupational group. It was created using this occupation's 56 most recent Alberta job postings, collected between Jun 04, 2022 and Oct 03, 2025.

Review these skills to learn:

  • Whether or not this occupation matches your skill set
  • What training you may need to get these skills
  • What skills to highlight in your resumé, cover letter, and interview.
Tasks: Co-ordinate and direct the photography of production
Tasks: Determine lighting, lenses, camera angles and backgrounds
Tasks: Supervise staff or team
Attention to detail
Tasks: Plan, organize and direct the artistic aspects of production
Work under pressure
Type of Media: Film
Type of Media: Video
Postproduction direction
Technical direction
Educational Requirements
Updated May 19, 2021
  • Minimum Education Varies

Producers need a broad range of background knowledge and experience, including:

  • An understanding of what each person does in the creation of a project
  • A strong business background
  • An understanding of Canada’s tax system (to explain or leverage tax benefits)
  • An understanding of how to write an effective proposal and sell their idea to the right distributors
  • An awareness of the competitive television and film industry in Canada and how it varies from province to province
  • A good understanding of ever-changing technology
  • Knowledge of emerging specialty channels and networks and the types of programming these networks are seeking

For this reason, producers come from varied backgrounds.

  • Film producers may come from inside the film business. In larger centres such as Toronto and Vancouver, executive producers often are lawyers or business people. Some documentary film producers may have a political science or social justice background.
  • Radio producers generally begin as writers, broadcasters, researchers or assistant producers. They often have a university degree in journalism or liberal arts or a 2-year diploma in radio and television arts.
  • Television producers tend to come from within the organization and work their way up through junior production jobs. They may have a university degree in arts, commerce, management or law. Some have a 2-year diploma in radio and television arts.
  • Theatre producers may have experience in the theatre business or they may be business people who recognize a successful commercial venture.

Related Education

The following schools offer programs or courses that are related to this occupation but are not required to enter the field.

Grant MacEwan University
Southern Alberta Institute of Technology

To expand or narrow your program options, visit Post-Secondary Programs and start your search with:

Completing a program does not guarantee entrance into an occupation. Before enrolling in an education program, prospective students should look into various sources for education options and employment possibilities. For example, contact associations and employers in this field.

For information about related workshops and support groups, contact the following organizations:

Certification Requirements
Updated May 19, 2021
  • Certification Not regulated

There is currently no provincial legislation regulating this occupation in Alberta.

Employment & Advancement
Updated May 19, 2021

Most radio producers are employed by radio broadcast companies.

Television producers often are hired on contract for specific shows. Larger television stations may have several producers on staff. It is possible to start as a news reporter or production assistant, or in entry level positions in sales or operations, and work your way up to a producer’s position.

Theatrical producers are usually hired by individual theatres, to produce long-running shows. There are very few theatrical producers in Canada and most of them work in large cities.

Some film and television companies produce films and television series in Alberta. Producers may work on documentaries, training films, music videos and commercials as well as television programs and feature films. Amateur producers may choose to produce a small independent production on a tight budget and enter it in local and national film festivals as a way to build experience and a reputation in the field.

Industry Concentration

This section shows the industries where the majority of people in this occupation work. The data is based on the 2016 Census.

In Alberta, this occupation is part of 1 or more 2016 National Occupational Classification (NOC) groups.

Producers, directors, choreographers and related occupations
2016 NOC: 5131

76.8% of people in this occupational group work in:

NOC groups often include several related occupations. Although there is labour market data for the larger NOC group, this occupation makes up only a part of that group. It means data for this occupation may be different than the data shown. For examples, see Note.

3-Year Job Market Forecast

This section shows the Alberta job market condition, or short-term demand forecast, for this occupation over a 3-year period. It also shows the number of people employed in the occupation.

In Alberta, this occupation is part of 1 or more 2021 National Occupational Classification (NOC) groups.

Producers, directors, choreographers and related occupations
2021 NOC: 51120
Cold
Job Market
< 1500
Employed in AB

Source: 2024-2026 Alberta Short-Term Employment Forecast

NOC groups often include several related occupations. Although there is labour market data for the larger NOC group, this occupation makes up only a part of that group. It means data for this occupation may be different than the data shown. For examples, see Note.

To see data for all occupations, visit Occupations in Demand.

5-Year Job Market Forecast

This section shows the employment outlook for this occupation in Alberta over a 5-year period.

Employment outlook is influenced by a wide variety of factors including:

  • Time of year (for seasonal jobs)
  • Location in Alberta
  • Employment turnover (when people leave existing positions)
  • Occupational growth (when new positions are created)
  • Size of the occupation
  • Trends and events that affect overall employment, especially in the industry or industries from the previous list

In Alberta, this occupation is part of 1 or more 2016 National Occupational Classification (NOC) groups.

Producers, directors, choreographers and related occupations
2016 NOC: 5131
2.7%
Annual Growth
(Above average)
60
New Positions

Source: 2021-2025 Alberta Regional Occupational Demand Outlook

Annual growth is from 2021 to 2025. New positions created each year are in addition to job openings created by employment turnover.

NOC groups often include several related occupations. Although there is labour market data for the larger NOC group, this occupation makes up only a part of that group. It means data for this occupation may be different than the data shown. For examples, see Note.

Employment turnover is expected to increase as members of the baby boom generation retire over the next few years.

Wage & Salary
Updated May 19, 2021

Incomes for freelance producers vary considerably from one producer to another, and from one year to another. For film and television, some producers may be able to also negotiate a share of the net profits, as well as residuals from video sales or TV reruns.

In Alberta, this occupation is part of 1 or more 2021 National Occupational Classification (NOC) groups. If there are multiple related NOC groups, select a NOC heading to learn about each one.

Producers, directors, choreographers and related occupations

2021 NOC: 51120
Average Wage
$34.40
Per Hour
Average Salary
$63,030.00
Per Year
Average Hours
36.1
Per Week
Average Months on Payroll
11.8
Survey Methodology Survey Analysis

Source
2023 Alberta Wage and Salary Survey

NOC 51120 Wage Profile

Unless otherwise noted, the data shown here is for all industries and all regions in Alberta.

All wage estimates are hourly except where otherwise indicated. Wages and salaries do not include overtime hours, tips, benefits, profit shares, bonuses (unrelated to production), and other forms of compensation.

To see the full survey data for this NOC group, visit the wage profile.

Other wage sources
To make an informed wage and salary decision, research other wage sources [pdf] to supplement this data.

B: Good Reliability
Data Reliability Code Definition

Good Reliability, represents a CV of between 6.01% and 15.00% and/or fewer than 30 survey observations and/or if survey observations represent less than 50% of all estimated employment for the occupation.


Hourly Wage

For full-time and part-time employees
  • Low
  • High
  • Average
  • Median
Starting
Overall
Top

Hourly Wage

For full-time and part-time employees
Wages* Low (5th percentile) High (95th percentile) Average Median
Starting $19.60 $46.15 $29.68 $28.21
Overall $19.47 $50.48 $34.40 $33.75
Top $23.70 $64.90 $40.52 $42.60

Swipe left and right to view all data. Scroll left and right to view all data.

* All wage estimates are hourly except where otherwise indicated. Wages and salaries do not include overtime hours, tips, benefits, profit shares, bonuses (unrelated to production) and other forms of compensation.

Pay brackets for hourly wages

  • Starting pay: average pay offered for entry-level positions
  • Overall pay: average pay across all employees in this occupation
  • Top pay: average pay offered to top-paid employees

Industry Information

ALL INDUSTRIES
Information, Culture, Recreation
Health Care & Social Assistance

Skills Shortage

Employers that Recruited in the Last 2 Years
15%
15%)
Recruiting Employers that Experienced Hiring Difficulties
N/A
Employers with Unfilled Vacancies of over 4 Months
10%
10%
Vacancy Rate
6%
Related Post-Secondary Field of Study
  • Business, Management and Administrative Studies
  • Communications
  • Fine Arts and Performing Arts
Other Sources of Information
Updated May 19, 2021

Alberta Media Production Industries Association (AMPIA) website: ampia.org

Calgary Society of Independent Filmmakers (CSIF) website: www.csif.org

Canadian Media Producers Association website: cmpa.ca

Cultural Human Resources Council (CHRC) website: www.culturalhrc.ca

Film and Video Arts Society of Alberta (FAVA) website: fava.ca

National Film Board of Canada website: www.nfb.ca

National Screen Institute - Canada (NSI) website: nsi-canada.ca

Women in Film and Television Alberta (WIFTA) website: www.wifta.ca

Get information and referrals about career, education, and employment options from Alberta Supports.

Updated Mar 31, 2021. The information contained in this profile is current as of the dates shown. Salary, employment outlook, and educational program information may change without notice. It is advised that you confirm this information before making any career decisions.

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