Producer - Film, Radio, Television and Theatre
Producers coordinate the making of films, theatre productions, television shows and radio programs including everything from the initial concept to final production and distribution.
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Film Producer, Motion Picture Producer, Radio Producer, Television Producer, Theatrical Producer
In Canada, the federal government groups and organizes occupations based on a National Occupational Classification (NOC) system. This alis occupation may not reflect the entire NOC group it is part of. Data for the NOC group can apply across multiple occupations.
The NOC system is updated every 5 years to reflect changes in the labour market. Government forms and labour market data may group and refer to an occupation differently, depending on the system used.
Here is how this occupation has been classified over time.
2006 NOC
2006 NOC-S
2011 NOC
2016 NOC
2021 NOC
2023 OaSIS
The typical hierarchy of film, television and theatre production is:
No two projects are exactly the same but, in general, producers:
Producers usually work closely with directors and production managers to hire actors and production crew members. They negotiate salary and conditions of employment, and must be familiar with minimum wages and working conditions established by relevant unions and associations. Producers approve each department’s costs, from lighting equipment to travel budgets.
Distribution is an important concern for producers. Advance press materials are sent out before the show is completed or opens on stage. For film or television, often a short promotional version (trailer) or clip (teaser) is sent out for preview. Producers must then do follow-up calls and sometimes participate in promotional tours and media interviews.
Once a show is running or released, producers:
Film producers may produce commercials, TV programs, industrial training films, promotional films, music videos or documentaries. They must be familiar with provincial and federal film and television grants and tax credit programs. Extensive research and paperwork may be required when writing proposals to bid on projects and win contracts.
Radio producers usually are assigned a specific show. For example, a producer may be in charge of a local morning show or an afternoon talk show. In general, they:
Radio producers also may work in the control room directing the music and information portions of the program.
Television producers are responsible for the conception, direction, production and completion of television programs within budget limitations. At larger operations, producers may specialize in news, entertainment or commercials. At smaller stations, they may assume responsibility for several programs. Producers may have some input into hiring on-air staff.
Theatrical producers coordinate the production of live plays and musicals. The producer’s office books venues for plays, sometimes in more than one city. Dinner theatres have theatrical producers who produce shows strictly as commercial properties.
Producers work long, irregular hours and often are present in the station or on set when the production is being shot. Large projects may take years to complete and may involve considerable travel.
In Alberta, this occupation is part of 1 or more 2023 National Occupational Classification (NOC) groups. If there are multiple related NOC groups, select a NOC heading to learn about each one.
To find out how well this occupation fits your work personality types, complete the Work Personalities Quiz in Find Your Fit.
Click or tap a personality type for its description.
Find other alis occupations that match this occupation’s work personalities.
To identify or change your work personalities, complete the Work Personalities Quiz in Find Your Fit.
In Alberta, this occupation is part of 1 or more 2023 National Occupational Classification (NOC) groups. If there are multiple related NOC groups, select a NOC heading to learn about each one.
Film, radio, television and video game producers
2023 OaSIS: 51120.01
The graph below shows how well your scores match the overall abilities for this occupation.
The closer your ability scores are to the center, the more they match this occupation’s. The further away they are, the less they match this occupation’s.
The lower your ability scores are compared to the occupation’s, the more challenging the occupation will likely be for you. The higher your ability scores are compared to the occupation’s, the less challenging the occupation will likely be for you.
To find out how well this occupation fits your abilities, complete the Abilities Quiz in Find Your Fit.
The 49 abilities are grouped into 5 abilities sets: Critical Thinking, Numbers and Patterns, Physical Activity, Mind-Body Coordination, and Senses.
Some abilities are more relevant to an occupation than other abilities. Individual abilities that are not relevant to an occupation are greyed out.
To fill in or change the values for your abilities, complete the Abilities Quiz in Find Your Fit.
Critical Thinking includes 9 abilities related to identifying and solving problems, thinking of ideas, and communication, such as speaking and writing.
This is how well your scores match the set of Critical Thinking abilities for this occupation:
Numbers and Patterns includes 10 abilities related to math, memorizing, and multitasking. It also includes how we perceive patterns, shapes, and distances.
This is how well your scores match the set of Numbers and Patterns abilities for this occupation:
Physical Activity includes 9 abilities related to strength, balance, flexibility, coordination, and endurance.
This is how well your scores match the set of Physical Activity abilities for this occupation:
Mind-Body Coordination includes 9 abilities related to movement control and how we react to signals. It also includes fine motor skills, such finger and hand dexterity and hand-eye coordination.
This is how well your scores match the set of Mind-Body Coordination abilities for this occupation:
Senses includes 12 abilities related to seeing, hearing, and speaking.
This is how well your scores match the set of Senses abilities for this occupation:
Producers working in radio, television, film or theatre need:
They should enjoy having variety in their work, finding innovative solutions to problems, coordinating productions and negotiating with people.
In Alberta, this occupation is part of 1 or more 2016 National Occupational Classification (NOC) groups. If there are multiple related NOC groups, select a NOC heading to learn about each one.
This chart shows which job skills are currently in highest demand for this occupational group. It was created using this occupation's 56 most recent Alberta job postings, collected between Jun 04, 2022 and Oct 03, 2025.
Review these skills to learn:
Tasks: Co-ordinate and direct the photography of production | 29 |
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Tasks: Determine lighting, lenses, camera angles and backgrounds | 27 |
Tasks: Supervise staff or team | 27 |
Attention to detail | 26 |
Tasks: Plan, organize and direct the artistic aspects of production | 26 |
Work under pressure | 24 |
Type of Media: Film | 23 |
Type of Media: Video | 22 |
Postproduction direction | 20 |
Technical direction | 19 |
Producers need a broad range of background knowledge and experience, including:
For this reason, producers come from varied backgrounds.
The following schools offer programs or courses that are related to this occupation but are not required to enter the field.
To expand or narrow your program options, visit Post-Secondary Programs and start your search with:
Completing a program does not guarantee entrance into an occupation. Before enrolling in an education program, prospective students should look into various sources for education options and employment possibilities. For example, contact associations and employers in this field.
For information about related workshops and support groups, contact the following organizations:
There is currently no provincial legislation regulating this occupation in Alberta.
Source: 2021-2025 Alberta Regional Occupational Demand Outlook
Most radio producers are employed by radio broadcast companies.
Television producers often are hired on contract for specific shows. Larger television stations may have several producers on staff. It is possible to start as a news reporter or production assistant, or in entry level positions in sales or operations, and work your way up to a producer’s position.
Theatrical producers are usually hired by individual theatres, to produce long-running shows. There are very few theatrical producers in Canada and most of them work in large cities.
Some film and television companies produce films and television series in Alberta. Producers may work on documentaries, training films, music videos and commercials as well as television programs and feature films. Amateur producers may choose to produce a small independent production on a tight budget and enter it in local and national film festivals as a way to build experience and a reputation in the field.
This section shows the industries where the majority of people in this occupation work. The data is based on the 2016 Census.
In Alberta, this occupation is part of 1 or more 2016 National Occupational Classification (NOC) groups.
Producers, directors, choreographers and related occupations
2016 NOC: 5131
76.8% of people in this occupational group work in:
NOC groups often include several related occupations. Although there is labour market data for the larger NOC group, this occupation makes up only a part of that group. It means data for this occupation may be different than the data shown. For examples, see Note.
This section shows the Alberta job market condition, or short-term demand forecast, for this occupation over a 3-year period. It also shows the number of people employed in the occupation.
In Alberta, this occupation is part of 1 or more 2021 National Occupational Classification (NOC) groups.
Source: 2024-2026 Alberta Short-Term Employment Forecast
NOC groups often include several related occupations. Although there is labour market data for the larger NOC group, this occupation makes up only a part of that group. It means data for this occupation may be different than the data shown. For examples, see Note.
To see data for all occupations, visit Occupations in Demand.
This section shows the employment outlook for this occupation in Alberta over a 5-year period.
Employment outlook is influenced by a wide variety of factors including:
In Alberta, this occupation is part of 1 or more 2016 National Occupational Classification (NOC) groups.
Source: 2021-2025 Alberta Regional Occupational Demand Outlook
Annual growth is from 2021 to 2025. New positions created each year are in addition to job openings created by employment turnover.
NOC groups often include several related occupations. Although there is labour market data for the larger NOC group, this occupation makes up only a part of that group. It means data for this occupation may be different than the data shown. For examples, see Note.
Employment turnover is expected to increase as members of the baby boom generation retire over the next few years.
Incomes for freelance producers vary considerably from one producer to another, and from one year to another. For film and television, some producers may be able to also negotiate a share of the net profits, as well as residuals from video sales or TV reruns.
In Alberta, this occupation is part of 1 or more 2021 National Occupational Classification (NOC) groups. If there are multiple related NOC groups, select a NOC heading to learn about each one.
Unless otherwise noted, the data shown here is for all industries and all regions in Alberta.
All wage estimates are hourly except where otherwise indicated. Wages and salaries do not include overtime hours, tips, benefits, profit shares, bonuses (unrelated to production), and other forms of compensation.
To see the full survey data for this NOC group, visit the wage profile.
Other wage sources
To make an informed wage and salary decision, research other wage sources [pdf] to supplement this data.
Good Reliability, represents a CV of between 6.01% and 15.00% and/or fewer than 30 survey observations and/or if survey observations represent less than 50% of all estimated employment for the occupation.
Wages* | Low (5th percentile) | High (95th percentile) | Average | Median |
---|---|---|---|---|
Starting | $19.60 | $46.15 | $29.68 | $28.21 |
Overall | $19.47 | $50.48 | $34.40 | $33.75 |
Top | $23.70 | $64.90 | $40.52 | $42.60 |
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* All wage estimates are hourly except where otherwise indicated. Wages and salaries do not include overtime hours, tips, benefits, profit shares, bonuses (unrelated to production) and other forms of compensation.
Pay brackets for hourly wages
ALL INDUSTRIES | $63,030 |
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Information, Culture, Recreation | $58,605 |
Health Care & Social Assistance | $88,747 |
Alberta Media Production Industries Association (AMPIA) website: ampia.org
Calgary Society of Independent Filmmakers (CSIF) website: www.csif.org
Canadian Media Producers Association website: cmpa.ca
Cultural Human Resources Council (CHRC) website: www.culturalhrc.ca
Film and Video Arts Society of Alberta (FAVA) website: fava.ca
National Film Board of Canada website: www.nfb.ca
National Screen Institute - Canada (NSI) website: nsi-canada.ca
Women in Film and Television Alberta (WIFTA) website: www.wifta.ca
Get information and referrals about career, education, and employment options from Alberta Supports.
Updated Mar 31, 2021. The information contained in this profile is current as of the dates shown. Salary, employment outlook, and educational program information may change without notice. It is advised that you confirm this information before making any career decisions.