First, you have to understand that you are marketing yourself to employers as though you’re a new product. Make sure you understand your skills and accomplishments, and that you are targeting employers that would want your qualifications.
Once you’ve done that, develop good marketing tools that speak to the employers you want to reach. These tools include:
- clear, professional resumés and application forms that outline the qualifications you have and that the market needs.
- concise, error-free cover letters and emails that show you’ve researched the company and the job opportunity.
- a confident, positive attitude for interviews that present you as a well-groomed professional
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