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Illustrator

Illustrators research and create abstract or realistic drawings and images to visually portray their own or other people’s ideas using a variety of media. They may create illustrations for items such as commercial packaging, games, magazines, storybooks, medical textbooks, corporate communications, brochures, or advertisements.

Also Known As

Advertising Illustrator, Artist, Book Illustrator, Concept Artist, Concept Illustrator, Commercial Illustrator, Editorial Illustrator, Fashion Illustrator, Freelance Illustrator, Graphic Artist, Medical Illustrator, Sketch Artist, Storyboard Artist, Technical Illustrator

NOC Codes

In Canada, the federal government groups and organizes occupations based on a National Occupational Classification (NOC) system. This alis occupation may not reflect the entire NOC group it is part of. Data for the NOC group can apply across multiple occupations.

The NOC system is updated every 5 years to reflect changes in the labour market. Government forms and labour market data may group and refer to an occupation differently, depending on the system used.

Here is how this occupation has been classified over time.

2006 NOC

  • 5241.2: Illustrators

2006 NOC-S

  • F141: Graphic Designers and Illustrators

2011 NOC

  • 5241: Graphic designers and illustrators

2016 NOC

  • 5241: Graphic designers and illustrators

2021 NOC

  • 52120: Graphic designers and illustrators

2023 OaSIS

  • 52120.02: Illustrators
Duties
Updated Mar 31, 2025

In general, illustrators:

  • Consult with clients, editors, writers, art directors, and others to establish the nature, artistic style, conceptual direction, and content of desired illustrations
  • Prepare quick initial rough drawings or sketches (called thumbnails) for early conceptual approval
  • Estimate timelines and cost of materials
  • Prepare more detailed rough drafts (often in colour) to visualize the final image or series of images in context, work out details, and obtain final approval
  • Prepare finished artwork using the required medium or mix of mediums such as digital graphics, pen and ink, paint, pastel, or pencil

Most illustrators develop a signature artistic style with a distinctive look. Unlike cartoonists, illustrators create images that are either more abstract, or more physically accurate and realistic. They may work in a variety of fields or specialize in a particular type of work:

  • Advertising illustrators work on storyboards for commercials and create illustrations for print advertisements, labels, and packaging
  • Book illustrators create illustrations that convey the spirit of a story and expand on it
  • Concept illustrators or artists work with clients and agencies to research, develop, and visually communicate abstract concepts and complex ideas, objects, or scenes that cannot be photographed or easily explained. They may create illustrations for packaging design, manufacturing, websites, apps, games, magazines, children’s books, brochures, or advertisements. They may also create illustrations for video games that serve to guide the 3D modeling team, the cinematic design team, or the character design team
  • Editorial illustrators create images that support and help communicate the main ideas of articles in newspapers and magazines
  • Fashion illustrators sketch models and garments in different poses to visualize how clothing and accessories will look. They must be familiar with the latest trends in hair, makeup, and clothing, and usually work closely with fashion designers or art directors
  • Medical illustrators produce realistic and schematic illustrations for medical textbooks, research centres, lectures, and other medical purposes. Their illustrations show or elaborate on what a camera cannot such as a theoretical process or a cross-section of an organ. Sometimes, medical illustrators must create digital drawings or 3-dimensional models of their work
  • Sketch or storyboard illustrators or artists can quickly capture expressions, poses, or entire scenes to record and communicate a moment’s relevant details to others. Sketch artists may do courtroom or accident renderings for news broadcasts and television studios. Storyboard artists help computer gaming, TV, and film directors block out and explain their desired shot sequence technicalities to the rest of the filming crew
  • Technical illustrators work in a broad range of industrial specialties. For example, they may draw enlarged or expanded views of machinery parts for operating manuals, create wildlife illustrations, or draw what completed commercial and residential buildings will look like from structural information provided by blueprints. They spend a lot of time researching the products or subjects they draw and often work closely with engineers or scientists to ensure technical accuracy
Working Conditions
Updated Mar 31, 2025
  • Strength Required Lift up to 5 kg

Illustrators usually work in their own homes or in studios. They may sit or stand for long periods of time and must deal with the constant pressure of deadlines.

Work Personalities

In Alberta, this occupation is part of 1 or more 2023 National Occupational Classification (NOC) groups. If there are multiple related NOC groups, select a NOC heading to learn about each one.

How This Occupation Compares to Your Work Personalities

Fit
Fit Guide
An occupation can be a great, good, fair, weak, or poor fit for you.
A
Artistic
This occupation
You
R
Realistic
E
Enterprising
This occupation
You

This Occupation’s Work Personalities

Your Work Personalities

Quick Guide

Alis work personalities are based on Holland’s theory. It identifies 6 personality types: Realistic, Investigative, Artistic, Social, Enterprising, and Conventional. People with similar personalities and interests will tend to pursue similar careers. They are likely to create work environments that are favourable to their type.

Most people will identify with 2 or 3 dominant personalities. If the occupation’s personalities match your more dominant types, this occupation is more likely to be satisfying and rewarding to you.

This Occupation’s Work Personalities lists the personalities most likely to be found in that occupation. They are listed in order of importance, with 1 as the most important.

Your Work Personalities shows where the occupation’s personalities rank within your test results. Rank 1 is your most dominant type and 6 is your least dominant.

Learn about work personalities

Abilities

In Alberta, this occupation is part of 1 or more 2023 National Occupational Classification (NOC) groups. If there are multiple related NOC groups, select a NOC heading to learn about each one.

Illustrators
2023 OaSIS: 52120.02

How This Occupation Compares to Your Abilities

The graph below shows how well your scores match the overall abilities for this occupation.

The closer your ability scores are to the center, the more they match this occupation’s. The further away they are, the less they match this occupation’s.

The lower your ability scores are compared to the occupation’s, the more challenging the occupation will likely be for you. The higher your ability scores are compared to the occupation’s, the less challenging the occupation will likely be for you.

lower
a match
higher
Typical ability expectations for this NOC group
Your abilities

Abilities Sets

The 49 abilities are grouped into 5 abilities sets: Critical Thinking, Numbers and Patterns, Physical Activity, Mind-Body Coordination, and Senses.

Some abilities are more relevant to an occupation than other abilities. Individual abilities that are not relevant to an occupation are greyed out.

Critical Thinking

Critical Thinking includes 9 abilities related to identifying and solving problems, thinking of ideas, and communication, such as speaking and writing.

This is how well your scores match the set of Critical Thinking abilities for this occupation:

lower
a match
higher
Typical ability expectations for this NOC group
Your abilities

Numbers and Patterns

Numbers and Patterns includes 10 abilities related to math, memorizing, and multitasking. It also includes how we perceive patterns, shapes, and distances.

This is how well your scores match the set of Numbers and Patterns abilities for this occupation:

lower
a match
higher
Typical ability expectations for this NOC group
Your abilities

Physical Activity

Physical Activity includes 9 abilities related to strength, balance, flexibility, coordination, and endurance. 

This is how well your scores match the set of Physical Activity abilities for this occupation:

lower
a match
higher
Typical ability expectations for this NOC group
Your abilities

Mind-Body Coordination

Mind-Body Coordination includes 9 abilities related to movement control and how we react to signals. It also includes fine motor skills, such finger and hand dexterity and hand-eye coordination.

This is how well your scores match the set of Mind-Body Coordination abilities for this occupation:

lower
a match
higher
Typical ability expectations for this NOC group
Your abilities

Senses

Senses includes 12 abilities related to seeing, hearing, and speaking. 

This is how well your scores match the set of Senses abilities for this occupation:

lower
a match
higher
Typical ability expectations for this NOC group
Your abilities

Quick Guide

The abilities or aptitudes shown for this NOC group come from the Occupational and Skills Information System (OaSIS).

The abilities scores range from 1 to 5, with 5 being stronger.

Occupations use different combinations and levels of these abilities. The Abilities Quiz helps you learn more about your ability levels and which occupations match your strengths.

If you have completed the Abilities Quiz, you can compare the occupation’s ability expectations to your own ability scores. Your scores may be lower than, a match to, or higher than the occupation’s expected abilities.

Learn about abilities

Traits & Skills
Updated Mar 31, 2025

In addition to the ability to draw or paint, illustrators need:

  • Flexibility in working with others’ evolving ideas
  • Diplomacy and communication skills
  • Social awareness
  • Self-motivation and an independent work style
  • Promotional skills, to market their work
  • Attention to details
  • Organizational and research skills
  • Time-management skills and the ability to work quickly to meet deadlines
  • The ability to concentrate and focus for extended periods of time

They should enjoy:

  • Synthesizing information
  • Finding innovative ways to present ideas
  • Using a methodical approach to tasks requiring precision such as preparing specifications and estimating costs
  • Consulting with people

In Alberta, this occupation is part of 1 or more 2016 National Occupational Classification (NOC) groups. If there are multiple related NOC groups, select a NOC heading to learn about each one.

Top 10 Skills Employers Are Looking For

Graphic designers and illustrators

2016 NOC: 5241

This chart shows which job skills are currently in highest demand for this occupational group. It was created using this occupation's 109 most recent Alberta job postings, collected between Oct 30, 2024 and Oct 08, 2025.

Review these skills to learn:

  • Whether or not this occupation matches your skill set
  • What training you may need to get these skills
  • What skills to highlight in your resumé, cover letter, and interview.
Tasks: Prepare sketches, layouts and graphic elements
Tasks: Estimate costs of materials and time to complete graphic designs and illustrations
Tasks: Develop the graphic elements that meet the clients' objectives
Tasks: Consult with clients to establish the overall look, graphic elements and content of communications materials
Attention to detail
Tasks: Consult with clients to determine the nature and content of illustrations in order to meet their communications needs
Tasks: Co-ordinate all aspects of production for print, audio-visual or electronic materials
Tasks: Use existing photo and illustration banks and typography guides
Tasks: Determine the medium best suited to produce the desired visual effect and the most appropriate vehicle for communication
Team player
Educational Requirements
Updated Mar 31, 2025
  • Minimum Education Varies

Although related education is not required to succeed in this field, many illustrators have post-secondary training in fine art or graphic design. Regardless of their educational background, illustrators need computer skills and knowledge of illustration software.

Most successful freelance illustrators are known for their personal artistic style or subject matter specialization. Staff or in-house artists may have to be comfortable working with a variety of visual media such as computer graphics, acrylic, watercolour, pen, pencil, gouache, inks, and pastels. They must be able to produce illustrations for various purposes (both rough ideas and finished works).

Medical illustrators usually have biomedical training in addition to formal art training. The University of Toronto offers a 2-year Master of Science degree in Biomedical Communications. For current information about the program, please check the University of Toronto calendar or website.

Technical illustrators often require specialized backgrounds in biology, engineering, architecture, or other scientific areas.

Related Education

The following schools offer programs or courses that are related to this occupation but are not required to enter the field.

To expand or narrow your program options, visit Post-Secondary Programs and start your search with:

Completing a program does not guarantee entrance into an occupation. Before enrolling in an education program, prospective students should look into various sources for education options and employment possibilities. For example, contact associations and employers in this field.

Certification Requirements
Updated Mar 31, 2025
  • Certification Not regulated

There is currently no provincial legislation regulating this occupation in Alberta.

Employment & Advancement
Updated Mar 31, 2025

Most illustrators work on a freelance basis. Many freelancers accept many different types of work. For example, they may work for:

  • Publishers (magazine, newspaper, book, web-based resources, and other software)
  • Film or television studios
  • Advertising agencies
  • Graphic design studios
  • Computer gaming or digital animation developers
  • Government departments
  • Printing companies

Some illustrators, especially those who specialize, work for companies. For example, medical illustrators may work for:

  • Hospitals
  • Universities
  • Medical schools
  • Pharmaceutical companies

Fashion illustrators may work for:

  • Department and chain stores
  • Textile companies
  • Pattern houses
  • Garment manufacturers
  • Fashion designers
  • Advertising agencies
  • Newspapers and magazines

Freelance illustrators negotiate contracts for each illustration or series of illustrations. Contracts specify deadlines, fees, and who will hold the copyright for the work.

It can be difficult to get started in this field because clients often prefer to work with illustrators they have worked with before. Illustrators may begin as staff at a graphic design house, then progress to freelance work. To obtain freelance contracts, illustrators typically market their services on the internet by posting their portfolios on their own website or various graphic design sourcing sites. They may also purchase space to showcase their work in graphic design source books, or mail work samples to potential clients, attend trade shows, or employ an agent.

Advancement generally results from building a portfolio and a reputation. With these, a freelance illustrator can attract a larger client group over time.

Industry Concentration

This section shows the industries where the majority of people in this occupation work. The data is based on the 2016 Census.

In Alberta, this occupation is part of 1 or more 2016 National Occupational Classification (NOC) groups.

Graphic designers and illustrators
2016 NOC: 5241

79.6% of people in this occupational group work in:

NOC groups often include several related occupations. Although there is labour market data for the larger NOC group, this occupation makes up only a part of that group. It means data for this occupation may be different than the data shown. For examples, see Note.

3-Year Job Market Forecast

This section shows the Alberta job market condition, or short-term demand forecast, for this occupation over a 3-year period. It also shows the number of people employed in the occupation.

In Alberta, this occupation is part of 1 or more 2021 National Occupational Classification (NOC) groups.

Graphic designers and illustrators
2021 NOC: 52120
Cool
Job Market
6,100
Employed in AB

Source: 2024-2026 Alberta Short-Term Employment Forecast

NOC groups often include several related occupations. Although there is labour market data for the larger NOC group, this occupation makes up only a part of that group. It means data for this occupation may be different than the data shown. For examples, see Note.

To see data for all occupations, visit Occupations in Demand.

5-Year Job Market Forecast

This section shows the employment outlook for this occupation in Alberta over a 5-year period.

Employment outlook is influenced by a wide variety of factors including:

  • Time of year (for seasonal jobs)
  • Location in Alberta
  • Employment turnover (when people leave existing positions)
  • Occupational growth (when new positions are created)
  • Size of the occupation
  • Trends and events that affect overall employment, especially in the industry or industries from the previous list

In Alberta, this occupation is part of 1 or more 2016 National Occupational Classification (NOC) groups.

Graphic designers and illustrators
2016 NOC: 5241
2.5%
Annual Growth
(Above average)
167
New Positions

Source: 2021-2025 Alberta Regional Occupational Demand Outlook

Annual growth is from 2021 to 2025. New positions created each year are in addition to job openings created by employment turnover.

NOC groups often include several related occupations. Although there is labour market data for the larger NOC group, this occupation makes up only a part of that group. It means data for this occupation may be different than the data shown. For examples, see Note.

Related Alberta Job Postings
Wage & Salary
Updated Mar 31, 2025

Freelance illustrators negotiate an hourly rate or a flat fee for each project, depending upon several factors, including the type of client, the reputation of the illustrator, the scope of the project, and the type and length of use of their work. For example, is it for one-time or ongoing use, for regional, national or international purposes, in single or multiple media.

In Alberta, this occupation is part of 1 or more 2021 National Occupational Classification (NOC) groups. If there are multiple related NOC groups, select a NOC heading to learn about each one.

Graphic designers and illustrators

2021 NOC: 52120
Average Wage
$30.51
Per Hour
Average Salary
$58,347.00
Per Year
Average Hours
37.7
Per Week
Average Months on Payroll
12
Survey Methodology Survey Analysis

Source
2023 Alberta Wage and Salary Survey

NOC 52120 Wage Profile

Unless otherwise noted, the data shown here is for all industries and all regions in Alberta.

All wage estimates are hourly except where otherwise indicated. Wages and salaries do not include overtime hours, tips, benefits, profit shares, bonuses (unrelated to production), and other forms of compensation.

To see the full survey data for this NOC group, visit the wage profile.

Other wage sources
To make an informed wage and salary decision, research other wage sources [pdf] to supplement this data.

A: High Reliability
Data Reliability Code Definition

High Reliability, represents a CV of less than or equal to 6.00% and 30 survey observations and/or represents 50% or more of all estimated employment for the occupation.


Hourly Wage

For full-time and part-time employees
  • Low
  • High
  • Average
  • Median
Starting
Overall
Top

Hourly Wage

For full-time and part-time employees
Wages* Low (5th percentile) High (95th percentile) Average Median
Starting $16.00 $44.34 $26.77 $22.84
Overall $19.84 $48.36 $30.51 $26.65
Top $21.50 $61.18 $34.49 $30.27

Swipe left and right to view all data. Scroll left and right to view all data.

* All wage estimates are hourly except where otherwise indicated. Wages and salaries do not include overtime hours, tips, benefits, profit shares, bonuses (unrelated to production) and other forms of compensation.

Pay brackets for hourly wages

  • Starting pay: average pay offered for entry-level positions
  • Overall pay: average pay across all employees in this occupation
  • Top pay: average pay offered to top-paid employees

Industry Information

ALL INDUSTRIES
Manufacturing
Information, Culture, Recreation
Professional, Scientific & Technical Services
Public Administration

Skills Shortage

Employers that Recruited in the Last 2 Years
42%
42%)
Recruiting Employers that Experienced Hiring Difficulties
23%
23%
Employers with Unfilled Vacancies of over 4 Months
1%
1%
Vacancy Rate
N/A
Related Post-Secondary Field of Study
  • Communications
  • Fine Arts and Performing Arts
Other Sources of Information
Updated Mar 31, 2025

Association of Medical Illustrators (AMI) website: www.ami.org

Canadian Society of Children’s Authors, Illustrators and Performers (CANSCAIP) website: www.canscaip.org

The Canadian Association of Professional Image Creators (CAPIC) website: capic.org

Design Professionals of Canada website: descan.ca

Get information and referrals about career, education, and employment options from Alberta Supports.

Updated Mar 31, 2025. The information contained in this profile is current as of the dates shown. Salary, employment outlook, and educational program information may change without notice. It is advised that you confirm this information before making any career decisions.

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