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Photographer

Photographers use their skills and artistic talent to capture people, products, events, fashion, landscapes, legal evidence, and other subjects on film or digital media.

Also Known As

Camera Operator, Camera Person, Photographer (Action / Aerial / Commercial / Fashion / Forensic / Portrait / Product / Scientific / Wedding / Wildlife), Photojournalist

NOC Codes

In Canada, the federal government groups and organizes occupations based on a National Occupational Classification (NOC) system. This alis occupation may not reflect the entire NOC group it is part of. Data for the NOC group can apply across multiple occupations.

The NOC system is updated every 5 years to reflect changes in the labour market. Government forms and labour market data may group and refer to an occupation differently, depending on the system used.

Here is how this occupation has been classified over time.

2006 NOC

  • 5221: Photographers

2006 NOC-S

  • F121: Photographers

2011 NOC

  • 5221: Photographers

2016 NOC

  • 5221: Photographers

2021 NOC

  • 53110: Photographers

2023 OaSIS

  • 53110.00: Photographers
Duties
Updated Mar 31, 2025

Most photographers use digital cameras to shoot their subjects. They may specialize in genres such as commercial, fashion, portrait, event, forensic, aerial, or scientific photography, or photojournalism. In general, they:

  • Consult with clients or advertising staff and study assignments to determine locations and type of equipment needed
  • Select appropriate equipment such as lenses, electronic flashes, floodlights, reflectors, and and props
  • Test and maintain all equipment
  • Set up equipment and adjust cameras for desired focus, angles, exposure, framing, and other settings
  • Set up both in-frame props and out-of-frame equipment such as lighting, filters, and fans to create the desired result
  • Prepare the subject, such as models or products, for pleasing compositions
  • Hold photography sessions with individuals or groups in studios or on location
  • Shoot to capture as many meaningful images and variations as possible in a set timeframe
  • Use computers with appropriate software to process and manipulate digital images
  • Use various techniques to re-touch images
  • Use specialized printers and paper processing or digital media as appropriate
  • Deliver images to clients either digitally or physically

Commercial photographers may specialize in several areas, such as advertising, architectural, corporate, fashion, industrial, or product photography. They may take pictures for:

  • Advertising and promotion
  • Public relations
  • Illustrating print or online materials (such as manuals, brochures, reports, catalogues, or flyers, promotional emails, or websites)

They may photograph:

  • People
  • Merchandise
  • Industrial products
  • Clothing
  • Food
  • Equipment
  • Buildings

They may specialize in large products, small tabletop work, or fashion photography. They must be very versatile, able to shoot almost anything, and produce dramatic, quality work quickly. They often work closely with art directors and use computers to digitally manipulate images.

Commercial photographers who work for advertising agencies also need graphic design skills. For more information, see the Graphic Designer occupational profile.

Portrait photographers take pictures of individuals or groups of people or pets, often at significant moments in their subjects’ lives. In small photography studios or department stores, portrait photographers may have a variety of responsibilities in addition to taking pictures. These may include:

  • Arranging appointments and viewings
  • Selling photographic supplies, images, and related products, such as picture frames and albums, or merchandise with selected images affixed
  • Bookkeeping and general office duties
  • Framing and laminating photographs
  • Processing, enhancing, and retouching film and digital images

An ability to help people relax in front of the camera is an essential skill for portrait and wedding photographers.

Event photographers attend events such as sports tournaments, family reunions, or weddings, and take digital photographs. They may take posed or candid shots or both. They may sell printed copies or digital files of images to those who hired them or to people who attended the event.

Forensic photographers are members of the police service who use cameras, computers, and related equipment to:

  • Record legal evidence at the scene of a crime, in hospitals, or in a forensic laboratory
  • Develop visual aids and charts for lectures and for presenting evidence
  • Provide a permanent record of evidence for use in court
  • Provide support for other scientific activities in a forensic lab

Forensic photographers may employ a variety of specialized materials and techniques, including:

  • Infrared and ultraviolet films to image things not visible under normal lighting
  • Macro-photography to capture images with small-scale details enlarged
  • Photomicrography to capture images from a microscope
  • Photogrammetry, which produces images that help investigators survey and measure
  • Sensitometry, which measures the radiation or light-sensitive properties of films or emulsions
  • Specialized digital imaging techniques such as using image-processing algorithms to enhance details

Forensic photoanalysts are scientists who use photographic or photo-analytical techniques to examine physical marks and relate materials to each other. For example, microscopic marks on 2 objects may reveal a common source. For more information, see the Forensic Laboratory Analyst occupational profile.

Aerial photographers shoot 2-dimensional or stereoscopic pictures from aircraft for:

  • News
  • Research
  • Town or city planning
  • Rural and urban development
  • Geology, forestry or mining development
  • Cartographic (map-making) purposes
  • Firefighting purposes
  • Military purposes

They may photograph subdivisions of homes or land lots for realtors, industrial sites for corporate brochures, or land formations for surveys. They use various types of equipment to produce black-and-white, colour, infrared, or 3-dimensional images. Remote controlled aerial drones are also becoming popular for use in this field, but require a valid drone pilot certificate by Transport Canada. For more information, see the Helicopter Pilot or Airline Pilot occupational profiles.

Scientific and biomedical photographers specialize in scientific fields such as medicine. They may:

  • Provide illustration and documentation for scientific publications and research reports
  • Specialize in patient, operating room, or laboratory photography
  • Produce images of treatment procedures for medical textbooks

Medical photographers must have a good understanding of human anatomy. They may work closely with medical illustrators and graphic design specialists to prepare presentations for medical lectures or textbooks.

In this highly technical field, scientific photographers obtain information using specialized techniques such as:

  • Ultraviolet and infrared photography
  • Fluorescence
  • X-rays
  • Time-lapse photography
  • Photomicrography
  • Photogrammetry
  • Steroscopic imaging
  • Digital imaging

Photographers in this field often use very delicate instruments such as optical microscopes attached to a camera. Some medical photographers, such as retinal photographers, are highly trained specialists.

Photojournalists (news photographers) are “visual reporters” who take photographs for news outlets and magazines to document and tell news stories about events, people, places, and objects. They must be able to recognize a scene or event as important or unusual, make decisions instantly and be willing to capture the moment, sometimes in dangerous circumstances.

They usually use digital cameras and so they are able to transmit pictures electronically to news outlets shortly after taking them. They must stay abreast of changing technology such as high-definition video cameras and multimedia presentations for newspaper websites.

Writing or on-camera reporting may be part of a photojournalist’s assignment. Magazines and newspapers sometimes buy a “picture story,” which includes both pictures and a written narrative. For more information, see the Reporter occupational profile.

Working Conditions
Updated Mar 31, 2025
  • Strength Required Lift over 20 kg

Photographers may routinely need to lift equipment weighing more than 20 kilograms. Photojournalists may carry lenses, a laptop computer, and extra camera equipment that weigh up to 20 kilograms. Commercial photographers may lift and move lighting cords and stands weighing from 10 to 40 kilograms. Some professional photographers may hire an assistant to help with equipment.

The pressure of having to shoot within strict timeframes and meet deadlines can be stressful. Photographers also may face conflict situations if client’s expectations are not met. For example, clients may expect that they will have ownership of the image files.

Other working conditions, especially working environments and hours, vary a great deal in this occupation. For example, commercial photographers and portrait photographers may work in well-lit studios, scenic outdoor locations, clients’ homes, churches, or corporate offices. Photojournalists may work outdoors in all types of weather. Safety training may be required when working in industrial locations, such as construction sites.

Full-time work may mean regular hours, 5 days a week, in an office. Freelance photographers often need to work evenings and weekends and may need to get to a certain location at a moment’s notice. The scenes to be photographed are sometimes very unpleasant. Some photojournalists travel to various news “hot spots” around the world. Living conditions may be less than ideal, or even dangerous.

Work Personalities

In Alberta, this occupation is part of 1 or more 2023 National Occupational Classification (NOC) groups. If there are multiple related NOC groups, select a NOC heading to learn about each one.

How This Occupation Compares to Your Work Personalities

Fit
Fit Guide
An occupation can be a great, good, fair, weak, or poor fit for you.
A
Artistic
This occupation
You
R
Realistic
I
Investigative
This occupation
You

This Occupation’s Work Personalities

Your Work Personalities

Quick Guide

Alis work personalities are based on Holland’s theory. It identifies 6 personality types: Realistic, Investigative, Artistic, Social, Enterprising, and Conventional. People with similar personalities and interests will tend to pursue similar careers. They are likely to create work environments that are favourable to their type.

Most people will identify with 2 or 3 dominant personalities. If the occupation’s personalities match your more dominant types, this occupation is more likely to be satisfying and rewarding to you.

This Occupation’s Work Personalities lists the personalities most likely to be found in that occupation. They are listed in order of importance, with 1 as the most important.

Your Work Personalities shows where the occupation’s personalities rank within your test results. Rank 1 is your most dominant type and 6 is your least dominant.

Learn about work personalities

Abilities

In Alberta, this occupation is part of 1 or more 2023 National Occupational Classification (NOC) groups. If there are multiple related NOC groups, select a NOC heading to learn about each one.

Photographers
2023 OaSIS: 53110.00

How This Occupation Compares to Your Abilities

The graph below shows how well your scores match the overall abilities for this occupation.

The closer your ability scores are to the center, the more they match this occupation’s. The further away they are, the less they match this occupation’s.

The lower your ability scores are compared to the occupation’s, the more challenging the occupation will likely be for you. The higher your ability scores are compared to the occupation’s, the less challenging the occupation will likely be for you.

lower
a match
higher
Typical ability expectations for this NOC group
Your abilities

Abilities Sets

The 49 abilities are grouped into 5 abilities sets: Critical Thinking, Numbers and Patterns, Physical Activity, Mind-Body Coordination, and Senses.

Some abilities are more relevant to an occupation than other abilities. Individual abilities that are not relevant to an occupation are greyed out.

Critical Thinking

Critical Thinking includes 9 abilities related to identifying and solving problems, thinking of ideas, and communication, such as speaking and writing.

This is how well your scores match the set of Critical Thinking abilities for this occupation:

lower
a match
higher
Typical ability expectations for this NOC group
Your abilities

Numbers and Patterns

Numbers and Patterns includes 10 abilities related to math, memorizing, and multitasking. It also includes how we perceive patterns, shapes, and distances.

This is how well your scores match the set of Numbers and Patterns abilities for this occupation:

lower
a match
higher
Typical ability expectations for this NOC group
Your abilities

Physical Activity

Physical Activity includes 9 abilities related to strength, balance, flexibility, coordination, and endurance. 

This is how well your scores match the set of Physical Activity abilities for this occupation:

lower
a match
higher
Typical ability expectations for this NOC group
Your abilities

Mind-Body Coordination

Mind-Body Coordination includes 9 abilities related to movement control and how we react to signals. It also includes fine motor skills, such finger and hand dexterity and hand-eye coordination.

This is how well your scores match the set of Mind-Body Coordination abilities for this occupation:

lower
a match
higher
Typical ability expectations for this NOC group
Your abilities

Senses

Senses includes 12 abilities related to seeing, hearing, and speaking. 

This is how well your scores match the set of Senses abilities for this occupation:

lower
a match
higher
Typical ability expectations for this NOC group
Your abilities

Quick Guide

The abilities or aptitudes shown for this NOC group come from the Occupational and Skills Information System (OaSIS).

The abilities scores range from 1 to 5, with 5 being stronger.

Occupations use different combinations and levels of these abilities. The Abilities Quiz helps you learn more about your ability levels and which occupations match your strengths.

If you have completed the Abilities Quiz, you can compare the occupation’s ability expectations to your own ability scores. Your scores may be lower than, a match to, or higher than the occupation’s expected abilities.

Learn about abilities

Traits & Skills
Updated Mar 31, 2025

Photographers need:

  • An appreciation of the power of visual images
  • Artistic ability, including knowledge of light, colour, and composition
  • Manual dexterity
  • A good sense of timing, to capture moments well
  • Time-management skills
  • Patience and an ability to put people at ease
  • Good eyesight, colour vision, and listening skills
  • The ability to solve problems creatively using what is available
  • The ability to visualize the finished product before its completion
  • Entrepreneurial and marketing skills, to be successfully self-employed
  • The ability to work accurately with details
  • Computer skills, to manage and manipulate image files
  • A willingness to put in long hours honing skills, developing a style, and keeping up with technological changes

They should enjoy conceiving, composing, and capturing interesting pictures, finding creative ways to present ideas, and developing innovative approaches to their work.

In Alberta, this occupation is part of 1 or more 2016 National Occupational Classification (NOC) groups. If there are multiple related NOC groups, select a NOC heading to learn about each one.

Top 10 Skills Employers Are Looking For

Photographers

2016 NOC: 5221

This chart shows which job skills are currently in highest demand for this occupational group. It was created using this occupation's 44 most recent Alberta job postings, collected between Jan 18, 2022 and Apr 07, 2025.

Review these skills to learn:

  • Whether or not this occupation matches your skill set
  • What training you may need to get these skills
  • What skills to highlight in your resumé, cover letter, and interview.
Tasks: Operate computers to manipulate photographic images
Tasks: Study requirements of a particular assignment and decide on type of camera, film, lighting and background accessories to be used
Tasks: Take pictures of individuals, families, groups and public
Tasks: Adapt existing photographic images and create new digitized images to be included in multimedia/newmedia products
Tasks: Operate scanners to transfer photographic images to computers
Tasks: Develop and print photographs
Photographic Experience: General
Tasks: Use airbrush, computer or other techniques to retouch negatives
Tasks: Mount and frame photographs
Tasks: Determine picture composition, make technical adjustments to equipment and photograph subject
Educational Requirements
Updated Mar 31, 2025
  • Minimum Education Varies

Photographers may learn by working in related fields, or by taking related workshops or post-secondary education programs. Computer skills are essential for digital photography.

The field of professional photography is very competitive. To stay competitive, photographers need:

  • To be versatile, which is can be a critical element in obtaining work
  • To build a reputation through networking, self-promotion, and marketing
  • The skills to manage a small business

Post-secondary schools throughout Alberta offer fine art, visual arts, design, communications, and journalism programs.

To expand or narrow your program options, visit Post-Secondary Programs and start your search with:

Completing a program does not guarantee entrance into an occupation. Before enrolling in an education program, prospective students should look into various sources for education options and employment possibilities. For example, contact associations and employers in this field.

Certification Requirements
Updated Mar 31, 2025
  • Certification Not regulated

There is currently no provincial legislation regulating this occupation in Alberta.

Employment & Advancement
Updated Mar 31, 2025

Photography is a competitive field. Most photographers work as freelancers who specialize in one or more genres. Some full-time work is available in areas such as forensic, medical, aerial, or scientific photography. However, these are very specialized jobs and limited in number. Department stores and retail chains offer some full-time positions in portrait photography.

Industry Concentration

This section shows the industries where the majority of people in this occupation work. The data is based on the 2016 Census.

In Alberta, this occupation is part of 1 or more 2016 National Occupational Classification (NOC) groups.

Photographers
2016 NOC: 5221

86.3% of people in this occupational group work in:

NOC groups often include several related occupations. Although there is labour market data for the larger NOC group, this occupation makes up only a part of that group. It means data for this occupation may be different than the data shown. For examples, see Note.

3-Year Job Market Forecast

This section shows the Alberta job market condition, or short-term demand forecast, for this occupation over a 3-year period. It also shows the number of people employed in the occupation.

In Alberta, this occupation is part of 1 or more 2021 National Occupational Classification (NOC) groups.

Photographers
2021 NOC: 53110
Hot
Job Market
4,300
Employed in AB

Source: 2024-2026 Alberta Short-Term Employment Forecast

NOC groups often include several related occupations. Although there is labour market data for the larger NOC group, this occupation makes up only a part of that group. It means data for this occupation may be different than the data shown. For examples, see Note.

To see data for all occupations, visit Occupations in Demand.

5-Year Job Market Forecast

This section shows the employment outlook for this occupation in Alberta over a 5-year period.

Employment outlook is influenced by a wide variety of factors including:

  • Time of year (for seasonal jobs)
  • Location in Alberta
  • Employment turnover (when people leave existing positions)
  • Occupational growth (when new positions are created)
  • Size of the occupation
  • Trends and events that affect overall employment, especially in the industry or industries from the previous list

In Alberta, this occupation is part of 1 or more 2016 National Occupational Classification (NOC) groups.

Photographers
2016 NOC: 5221
2.7%
Annual Growth
(Above average)
65
New Positions

Source: 2021-2025 Alberta Regional Occupational Demand Outlook

Annual growth is from 2021 to 2025. New positions created each year are in addition to job openings created by employment turnover.

NOC groups often include several related occupations. Although there is labour market data for the larger NOC group, this occupation makes up only a part of that group. It means data for this occupation may be different than the data shown. For examples, see Note.

Employment turnover is expected to increase as members of the baby boom generation retire over the next few years.

Wage & Salary
Updated Mar 31, 2025

Talent, reputation, and experience determine how much freelance photographers are able to charge for their services.

Related Post-Secondary Field of Study
  • Communications
  • Fine Arts and Performing Arts
Other Sources of Information
Updated Mar 31, 2025

Canadian Association for Photographic Arts (CAPA) website: capacanada.ca

News Photographers Association of Canada website: npac.ca

Professional Photographers of Canada (PPOC) – Alberta Chapter website: www.ppoc.ca/regions/ab/index.php

The Canadian Association of Professional Image Creators (CAPIC) website: capic.org

Get information and referrals about career, education, and employment options from Alberta Supports.

Updated Mar 31, 2025. The information contained in this profile is current as of the dates shown. Salary, employment outlook, and educational program information may change without notice. It is advised that you confirm this information before making any career decisions.

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