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Coach

Coaches identify, train and retain athletes by providing the environment, instruction and mentorship that allows them to reach their potential. Their job titles often reflect their sport (for example, hockey coach, baseball coach, swim coach, figure skating coach). They also may reflect the coach’s position relative to other coaching staff (such as head coach or assistant coach).

Also Known As

Athletic Coach, Educator, Instructor, Professional Coach, Teacher

NOC Codes

In Canada, the federal government groups and organizes occupations based on a National Occupational Classification (NOC) system. This alis occupation may not reflect the entire NOC group it is part of. Data for the NOC group can apply across multiple occupations.

The NOC system is updated every 5 years to reflect changes in the labour market. Government forms and labour market data may group and refer to an occupation differently, depending on the system used.

Here is how this occupation has been classified over time.

2006 NOC

  • 5252.1: Coaches

2006 NOC-S

  • F152: Coaches

2011 NOC

  • 5252: Coaches

2016 NOC

  • 5252: Coaches

2021 NOC

  • 53201: Coaches

2023 OaSIS

  • 53201.01: Coaches
Duties
Updated Mar 31, 2020

Coaches direct athletes’ physical and mental training. They conduct regular practices and develop strategies for competitions. Their duties and responsibilities vary depending on the sport and level of competition. However, in general, coaches:

  • Help athletes identify and pursue attainable goals
  • Construct training environments and develop plans
  • Help athletes develop technical and tactical skills in their sport
  • Communicate with athletes regarding performance and development
  • Analyze athletes’ performances and modify coaching to fit their needs
  • Identify, scout and recruit prospective athletes
  • Stay aware of changing rules, techniques, technology and philosophies in their sport
  • Advise athletes on national standards and regulations that may affect their ability to compete
  • Ensure athletes’ safety at all times
  • Practice and teach high standards of sportsmanship and ethical conduct
  • Create a positive environment that helps athletes succeed

During the pre-season, coaches:

  • Develop and communicate selection criteria
  • Conduct player and parent meetings
  • Arrange training camps or pre-season try-outs
  • Plan and direct fitness programs for the team and individual players
  • Plan and conduct practices
  • Analyze their athletes’ strengths and weaknesses
  • Analyze what did and didn’t work during competitions (often using videos)
  • Prepare play strategies based on their analyses
  • Help with fundraising
  • Acquire equipment
  • Arrange schedules
  • Choose the team for the coming season
  • Ensure athletes sign and follow code-of-conduct agreements

During the season, coaches continue to direct fitness programs, conduct practices and analyze performance. They also:

  • Prepare for competitions, tours and events
  • Develop competition strategies and tactics
  • Encourage, motivate and direct the team and individual athletes
  • Keep records of their athletes’ performance, as individuals and a team
  • Keep records of the opposing team’s performance
  • Revise plans and strategies as needed
  • Meet with media representatives

In the off-season, coaches may:

  • Do fundraising and public relations work
  • Review videos of past games and individual performances
  • Make plans for the next season
  • Scout new players or athletes
  • Attend and give clinics
  • Complete all documentation and registration for the following year

In some sports, there is no off-season and coaches have year-round responsibilities.

Working Conditions
Updated Mar 31, 2020
  • Strength Required Lift up to 5 kg

Coaching can be a rigorous, high-pressure, demanding occupation. Coaches often face criticism from the public and media, particularly if their team or one of their athletes performs poorly. The stability of a coaching position often depends on the performance of the team or athlete. In professional sports, it can also depend on box office or gate receipts. In recent years, when a player has been caught using sport enhancements, responsibility has been placed on the coach as well as the player.

Coaches in paid positions often work long, irregular hours and travel extensively. They often work evenings, weekends and holidays, when games and competitions most often take place. Depending on the sport, they may work indoors or outdoors. When they work outdoors, they may sometimes work in adverse weather conditions.

Work Personalities

In Alberta, this occupation is part of 1 or more 2023 National Occupational Classification (NOC) groups. If there are multiple related NOC groups, select a NOC heading to learn about each one.

How This Occupation Compares to Your Work Personalities

Fit
Fit Guide
An occupation can be a great, good, fair, weak, or poor fit for you.
S
Social
This occupation
You
E
Enterprising
I
Investigative
This occupation
You

This Occupation’s Work Personalities

Your Work Personalities

Quick Guide

Alis work personalities are based on Holland’s theory. It identifies 6 personality types: Realistic, Investigative, Artistic, Social, Enterprising, and Conventional. People with similar personalities and interests will tend to pursue similar careers. They are likely to create work environments that are favourable to their type.

Most people will identify with 2 or 3 dominant personalities. If the occupation’s personalities match your more dominant types, this occupation is more likely to be satisfying and rewarding to you.

This Occupation’s Work Personalities lists the personalities most likely to be found in that occupation. They are listed in order of importance, with 1 as the most important.

Your Work Personalities shows where the occupation’s personalities rank within your test results. Rank 1 is your most dominant type and 6 is your least dominant.

Learn about work personalities

Abilities

In Alberta, this occupation is part of 1 or more 2023 National Occupational Classification (NOC) groups. If there are multiple related NOC groups, select a NOC heading to learn about each one.

Coaches
2023 OaSIS: 53201.01

How This Occupation Compares to Your Abilities

The graph below shows how well your scores match the overall abilities for this occupation.

The closer your ability scores are to the center, the more they match this occupation’s. The further away they are, the less they match this occupation’s.

The lower your ability scores are compared to the occupation’s, the more challenging the occupation will likely be for you. The higher your ability scores are compared to the occupation’s, the less challenging the occupation will likely be for you.

lower
a match
higher
Typical ability expectations for this NOC group
Your abilities

Abilities Sets

The 49 abilities are grouped into 5 abilities sets: Critical Thinking, Numbers and Patterns, Physical Activity, Mind-Body Coordination, and Senses.

Some abilities are more relevant to an occupation than other abilities. Individual abilities that are not relevant to an occupation are greyed out.

Critical Thinking

Critical Thinking includes 9 abilities related to identifying and solving problems, thinking of ideas, and communication, such as speaking and writing.

This is how well your scores match the set of Critical Thinking abilities for this occupation:

lower
a match
higher
Typical ability expectations for this NOC group
Your abilities

Numbers and Patterns

Numbers and Patterns includes 10 abilities related to math, memorizing, and multitasking. It also includes how we perceive patterns, shapes, and distances.

This is how well your scores match the set of Numbers and Patterns abilities for this occupation:

lower
a match
higher
Typical ability expectations for this NOC group
Your abilities

Physical Activity

Physical Activity includes 9 abilities related to strength, balance, flexibility, coordination, and endurance. 

This is how well your scores match the set of Physical Activity abilities for this occupation:

lower
a match
higher
Typical ability expectations for this NOC group
Your abilities

Mind-Body Coordination

Mind-Body Coordination includes 9 abilities related to movement control and how we react to signals. It also includes fine motor skills, such finger and hand dexterity and hand-eye coordination.

This is how well your scores match the set of Mind-Body Coordination abilities for this occupation:

lower
a match
higher
Typical ability expectations for this NOC group
Your abilities

Senses

Senses includes 12 abilities related to seeing, hearing, and speaking. 

This is how well your scores match the set of Senses abilities for this occupation:

lower
a match
higher
Typical ability expectations for this NOC group
Your abilities

Quick Guide

The abilities or aptitudes shown for this NOC group come from the Occupational and Skills Information System (OaSIS).

The abilities scores range from 1 to 5, with 5 being stronger.

Occupations use different combinations and levels of these abilities. The Abilities Quiz helps you learn more about your ability levels and which occupations match your strengths.

If you have completed the Abilities Quiz, you can compare the occupation’s ability expectations to your own ability scores. Your scores may be lower than, a match to, or higher than the occupation’s expected abilities.

Learn about abilities

Traits & Skills
Updated Mar 31, 2020

Coaches need:

  • Proven trustworthiness and high moral and ethical standards
  • Exceptional leadership ability, including the ability to instil confidence and foster high standards of sportsmanship
  • Excellent communication and teaching skills
  • Listening and interpersonal skills with an ability to make people feel valued
  • Organizing skills
  • Critical-thinking and problem-solving skills

In addition, they should model an active lifestyle and ideally be physically fit. They need to be:

  • Highly motivated
  • Patient
  • Creative as well as logical
  • Confident
  • Willing to do the work required to keep up to date

They should enjoy observing and assessing athletes’ skills, working with people and directing the work of others.

In Alberta, this occupation is part of 1 or more 2016 National Occupational Classification (NOC) groups. If there are multiple related NOC groups, select a NOC heading to learn about each one.

Top 10 Skills Employers Are Looking For

Coaches

2016 NOC: 5252

This chart shows which job skills are currently in highest demand for this occupational group. It was created using this occupation's 103 most recent Alberta job postings, collected between Mar 13, 2023 and Oct 07, 2025.

Review these skills to learn:

  • Whether or not this occupation matches your skill set
  • What training you may need to get these skills
  • What skills to highlight in your resumé, cover letter, and interview.
Tasks: Motivate and prepare athletes or teams for competitive events or games
Tasks: Plan, develop and implement training and practice sessions
Tasks: Observe and evaluate prospective athletes' skills and performance
Tasks: Analyze and evaluate athletes' or team's performance
Effective interpersonal skills
Team player
Reliability
Tasks: Participate in coaching clinic instruction
Organized
Flexibility
Educational Requirements
Updated Mar 31, 2020
  • Minimum Education Varies

Coaches often are former athletes, especially at the professional level. Other requirements vary from one sport to another and from one level of a sport to another.

Most sport organizations have a formal screening process for coaches. In general, the preferred qualification is NCCP certification (see below) combined with a bachelor’s degree in physical education or kinesiology (for more information, see the Kinesiologist occupational profile). However, preferred qualifications vary a great deal. Prospective coaches are strongly advised to obtain detailed information from the pertinent provincial sport association or national sport federation.

The National Coaching Certification Program (NCCP) provides training and certification in 66 different sports. All types of coaches, from first time coaches to head coaches of national teams, can take the program. There are 3 streams and a total of 8 contexts, each with its own coaching requirements. Each sport identifies how many of the 8 contexts pertain to their sport.

Coaches of amateur teams (clubs, provincial, national or international) should become qualified through education and practical experience, and achieve minimum NCCP certification levels. Even volunteer coaches may need to attend specific clinics to earn coaching certification.

Coaches of university or college teams usually need a bachelor’s or master’s degree in physical education or kinesiology, with an emphasis on coaching. Their responsibilities often include teaching related post-secondary courses.

To expand or narrow your program options, visit Post-Secondary Programs and start your search with:

Completing a program does not guarantee entrance into an occupation. Before enrolling in an education program, prospective students should look into various sources for education options and employment possibilities. For example, contact associations and employers in this field.

Certification Requirements
Updated Mar 31, 2020
  • Certification Not regulated

Certification is not required, as no legislation currently regulates this occupation. However, various national or provincial sporting associations expect coaches to achieve and maintain Registered Coach status of Chartered Professional Coach (ChPC) designation. For details, see the Coaching Association of Canada (CAC) website.

Employment & Advancement
Updated Mar 31, 2020

Most coaches are volunteers. Those in paid positions usually work on a contract basis for:

  • Professional sports teams
  • Provincial and national amateur sports teams
  • Post-secondary schools
  • School boards
  • Sport schools at the high school level
  • Recreational facilities
  • Sport clubs
  • Private athletic clubs

Assistant coaches may become head coaches. Some go on to become general managers of athletic teams. Others take on coaching and general manager responsibilities at the same time. Coaches also may become professional sport scouts, sport program directors or administrators in provincial sport associations and national sport federations.

With a related degree, coaches can become teachers, sport administrators or coaching consultants. Some coaches work in public relations and marketing.

Industry Concentration

This section shows the industries where the majority of people in this occupation work. The data is based on the 2016 Census.

In Alberta, this occupation is part of 1 or more 2016 National Occupational Classification (NOC) groups.

Coaches
2016 NOC: 5252

89.4% of people in this occupational group work in:

NOC groups often include several related occupations. Although there is labour market data for the larger NOC group, this occupation makes up only a part of that group. It means data for this occupation may be different than the data shown. For examples, see Note.

3-Year Job Market Forecast

This section shows the Alberta job market condition, or short-term demand forecast, for this occupation over a 3-year period. It also shows the number of people employed in the occupation.

In Alberta, this occupation is part of 1 or more 2021 National Occupational Classification (NOC) groups.

Coaches
2021 NOC: 53201
Cool
Job Market
< 1500
Employed in AB

Source: 2024-2026 Alberta Short-Term Employment Forecast

NOC groups often include several related occupations. Although there is labour market data for the larger NOC group, this occupation makes up only a part of that group. It means data for this occupation may be different than the data shown. For examples, see Note.

To see data for all occupations, visit Occupations in Demand.

5-Year Job Market Forecast

This section shows the employment outlook for this occupation in Alberta over a 5-year period.

Employment outlook is influenced by a wide variety of factors including:

  • Time of year (for seasonal jobs)
  • Location in Alberta
  • Employment turnover (when people leave existing positions)
  • Occupational growth (when new positions are created)
  • Size of the occupation
  • Trends and events that affect overall employment, especially in the industry or industries from the previous list

In Alberta, this occupation is part of 1 or more 2016 National Occupational Classification (NOC) groups.

Coaches
2016 NOC: 5252
3.0%
Annual Growth
(Above average)
35
New Positions

Source: 2021-2025 Alberta Regional Occupational Demand Outlook

Annual growth is from 2021 to 2025. New positions created each year are in addition to job openings created by employment turnover.

NOC groups often include several related occupations. Although there is labour market data for the larger NOC group, this occupation makes up only a part of that group. It means data for this occupation may be different than the data shown. For examples, see Note.

Employment turnover is expected to increase as members of the baby boom generation retire over the next few years.

Related Alberta Job Postings
Wage & Salary
Updated Mar 31, 2020

Some volunteer coaches receive an honorarium. Coaches in paid positions often receive salaries based on their history of sporting achievements (as coaches or athletes) and the required certification level. Salaries vary greatly from one sport to another and from one level of sport to another.

In Alberta, this occupation is part of 1 or more 2021 National Occupational Classification (NOC) groups. If there are multiple related NOC groups, select a NOC heading to learn about each one.

Coaches

2021 NOC: 53201
Average Wage
$21.58
Per Hour
Average Salary
$23,516.00
Per Year
Average Hours
19.9
Per Week
Average Months on Payroll
11.5
Survey Methodology Survey Analysis

Source
2023 Alberta Wage and Salary Survey

NOC 53201 Wage Profile

Unless otherwise noted, the data shown here is for all industries and all regions in Alberta.

All wage estimates are hourly except where otherwise indicated. Wages and salaries do not include overtime hours, tips, benefits, profit shares, bonuses (unrelated to production), and other forms of compensation.

To see the full survey data for this NOC group, visit the wage profile.

Other wage sources
To make an informed wage and salary decision, research other wage sources [pdf] to supplement this data.

C: Lower Reliability
Data Reliability Code Definition

Lower Reliability, represents a CV of between 15.01% and 33.00% and/or if fewer than 20 survey observations and/or if survey observations represent less than 33% of all estimated employment for the occupation.


Hourly Wage

For full-time and part-time employees
  • Low
  • High
  • Average
  • Median
Starting
Overall
Top

Hourly Wage

For full-time and part-time employees
Wages* Low (5th percentile) High (95th percentile) Average Median
Starting $15.00 $24.92 $16.86 $16.00
Overall $16.00 $34.29 $21.58 $20.00
Top $25.00 $85.58 $41.41 $30.25

Swipe left and right to view all data. Scroll left and right to view all data.

* All wage estimates are hourly except where otherwise indicated. Wages and salaries do not include overtime hours, tips, benefits, profit shares, bonuses (unrelated to production) and other forms of compensation.

Pay brackets for hourly wages

  • Starting pay: average pay offered for entry-level positions
  • Overall pay: average pay across all employees in this occupation
  • Top pay: average pay offered to top-paid employees

Industry Information

ALL INDUSTRIES
Information, Culture, Recreation
Educational Services

Skills Shortage

Employers that Recruited in the Last 2 Years
16%
16%)
Recruiting Employers that Experienced Hiring Difficulties
60%
60%
Employers with Unfilled Vacancies of over 4 Months
2%
2%
Vacancy Rate
1%
Related Post-Secondary Field of Study
  • Physical Education and Recreation
Other Sources of Information
Updated Mar 31, 2020

Canadian Sport Institute - Calgary website: csicalgary.ca

Coaching Association of Canada (CAC) website: www.coach.ca

Edmonton Sport Council website: www.edmontonsport.com

Get information and referrals about career, education, and employment options from Alberta Supports.

Updated Mar 31, 2020. The information contained in this profile is current as of the dates shown. Salary, employment outlook, and educational program information may change without notice. It is advised that you confirm this information before making any career decisions.

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