Most coaches are volunteers. Those in paid positions usually work on a contract basis for:
- professional sports teams
- provincial and national amateur sports teams
- post-secondary schools
- school boards
- sport schools at the high school level
- recreational facilities
- sport clubs
- private athletic clubs.
Assistant coaches may become head coaches. Some go on to become general managers of athletic teams. Others take on coaching and general manager responsibilities at the same time. Coaches also may become professional sport scouts, sport program directors or administrators in national sport federations.
If they have a related degree, coaches can become teachers, sport administrators or coaching consultants. Some coaches work in public relations and marketing.
In Alberta, 83% of people employed as coaches work in the following industries:
The employment outlook in this occupation will be influenced by a wide variety of factors including:
- trends and events affecting overall employment (especially in the industries listed above)
- location in Alberta
- employment turnover (work opportunities generated by people leaving existing positions)
- occupational growth (work opportunities resulting from the creation of new positions that never existed before)
- size of the occupation.
Over 1,600 Albertans are employed in the Coaches occupational group. This group is expected to have a below-average annual growth of 1.3% from 2016 to 2020. As a result, 21 new positions are forecast to be created each year, in addition to job openings created by employment turnover.
Employment turnover is expected to increase as members of the baby boom generation retire over the next few years.