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Coach

Coaches identify, train and retain athletes by providing the environment, instruction and mentorship that allows them to reach their potential. Their job titles often reflect their sport (for example, hockey coach, baseball coach, swim coach, figure skating coach). They also may reflect the coach’s position relative to other coaching staff (such as head coach or assistant coach).

  • Avg. Salary $12,121.00
  • Avg. Wage $19.31
  • Minimum Education Varies
  • Outlook below avg
  • Employed 2,300
  • In Demand Medium
Also Known As

Athletic Coach, Educator, Instructor, Professional Coach, Teacher

NOC Codes

In Canada, the federal government groups and organizes occupations based on a National Occupational Classification (NOC) system. This alis occupation may not reflect the entire NOC group it is part of. Data for the NOC group can apply across multiple occupations.

The NOC system is updated every 5 years to reflect changes in the labour market. Government forms and labour market data may group and refer to an occupation differently, depending on the system used. Here is how this occupation has been classified over time:

  • 2006 NOC: Coaches (5252.1) 
  • 2006 NOC-S: Coaches (F152) 
  • 2011 NOC: Coaches (5252) 
  • 2016 NOC: Coaches (5252) 
Skills Shortage

Employers that Recruited in the Last 2 Years

56%
56%
Average Wage
Starting
Overall
Top
  • Certification Not Regulated
  • Strength Required Lift up to 5 kg
Interest Codes
The Coach is part of the following larger National Occupational Classification (NOC).
Coaches
DIRECTIVE

Interest in co-ordinating information to develop, plan and organize competitive schedules and programs; and in developing game plans and in directing athletes and players during athletic events

SOCIAL

Interest in instructing athletes; and in nurturing and developing athletes' potential skills and abilities, and in motivating and preparing athletes and teams for competitive events

METHODICAL

Interest in analyzing and evaluating athletic and team performance; and in modifying training programs

Reading Interest Codes
A Quick Guide

The interest code helps you figure out if you’d like to work in a particular occupation. 
It’s based on the Canadian Work Preference Inventory (CWPI), which measures 5 occupational interests: Directive, Innovative, Methodical, Objective and Social.

Each set of 3 interest codes is listed in order of importance.

A code in capital letters means it’s a strong fit for the occupation.

A code in all lowercase letters means the fit is weaker.

Learn More

Duties
Updated Mar 31, 2020

Coaches direct athletes’ physical and mental training. They conduct regular practices and develop strategies for competitions. Their duties and responsibilities vary depending on the sport and level of competition. However, in general, coaches:

  • Help athletes identify and pursue attainable goals
  • Construct training environments and develop plans
  • Help athletes develop technical and tactical skills in their sport
  • Communicate with athletes regarding performance and development
  • Analyze athletes’ performances and modify coaching to fit their needs
  • Identify, scout and recruit prospective athletes
  • Stay aware of changing rules, techniques, technology and philosophies in their sport
  • Advise athletes on national standards and regulations that may affect their ability to compete
  • Ensure athletes’ safety at all times
  • Practice and teach high standards of sportsmanship and ethical conduct
  • Create a positive environment that helps athletes succeed

During the pre-season, coaches:

  • Develop and communicate selection criteria
  • Conduct player and parent meetings
  • Arrange training camps or pre-season try-outs
  • Plan and direct fitness programs for the team and individual players
  • Plan and conduct practices
  • Analyze their athletes’ strengths and weaknesses
  • Analyze what did and didn’t work during competitions (often using videos)
  • Prepare play strategies based on their analyses
  • Help with fundraising
  • Acquire equipment
  • Arrange schedules
  • Choose the team for the coming season
  • Ensure athletes sign and follow code-of-conduct agreements

During the season, coaches continue to direct fitness programs, conduct practices and analyze performance. They also:

  • Prepare for competitions, tours and events
  • Develop competition strategies and tactics
  • Encourage, motivate and direct the team and individual athletes
  • Keep records of their athletes’ performance, as individuals and a team
  • Keep records of the opposing team’s performance
  • Revise plans and strategies as needed
  • Meet with media representatives

In the off-season, coaches may:

  • Do fundraising and public relations work
  • Review videos of past games and individual performances
  • Make plans for the next season
  • Scout new players or athletes
  • Attend and give clinics
  • Complete all documentation and registration for the following year

In some sports, there is no off-season and coaches have year-round responsibilities.

Working Conditions
Updated Mar 31, 2020

Coaching can be a rigorous, high-pressure, demanding occupation. Coaches often face criticism from the public and media, particularly if their team or one of their athletes performs poorly. The stability of a coaching position often depends on the performance of the team or athlete. In professional sports, it can also depend on box office or gate receipts. In recent years, when a player has been caught using sport enhancements, responsibility has been placed on the coach as well as the player.

Coaches in paid positions often work long, irregular hours and travel extensively. They often work evenings, weekends and holidays, when games and competitions most often take place. Depending on the sport, they may work indoors or outdoors. When they work outdoors, they may sometimes work in adverse weather conditions.

  • Strength Required Lift up to 5 kg
Skills & Abilities
Updated Mar 31, 2020

Coaches need:

  • Proven trustworthiness and high moral and ethical standards
  • Exceptional leadership ability, including the ability to instil confidence and foster high standards of sportsmanship
  • Excellent communication and teaching skills
  • Listening and interpersonal skills with an ability to make people feel valued
  • Organizing skills
  • Critical-thinking and problem-solving skills

In addition, they should model an active lifestyle and ideally be physically fit. They need to be:

  • Highly motivated
  • Patient
  • Creative as well as logical
  • Confident
  • Willing to do the work required to keep up to date

They should enjoy observing and assessing athletes’ skills, working with people and directing the work of others.

Educational Requirements
Updated Mar 31, 2020

Coaches often are former athletes, especially at the professional level. Other requirements vary from one sport to another and from one level of a sport to another.

Most sport organizations have a formal screening process for coaches. In general, the preferred qualification is NCCP certification (see below) combined with a bachelor’s degree in physical education or kinesiology (for more information, see the Kinesiologist occupational profile). However, preferred qualifications vary a great deal. Prospective coaches are strongly advised to obtain detailed information from the pertinent provincial sport association or national sport federation.

The National Coaching Certification Program (NCCP) provides training and certification in 66 different sports. All types of coaches, from first time coaches to head coaches of national teams, can take the program. There are 3 streams and a total of 8 contexts, each with its own coaching requirements. Each sport identifies how many of the 8 contexts pertain to their sport.

Coaches of amateur teams (clubs, provincial, national or international) should become qualified through education and practical experience, and achieve minimum NCCP certification levels. Even volunteer coaches may need to attend specific clinics to earn coaching certification.

Coaches of university or college teams usually need a bachelor’s or master’s degree in physical education or kinesiology, with an emphasis on coaching. Their responsibilities often include teaching related post-secondary courses.


Related Education

The following schools offer programs or courses that are related to this occupation but are not required to enter the field.

Grande Prairie Regional College

Grant MacEwan University

For a broad list of programs and courses that may be related to this occupation try searching using keywords.

Certification Requirements
Updated Mar 31, 2020

Certification is not required, as no legislation currently regulates this occupation. However, various national or provincial sporting associations expect coaches to achieve and maintain Registered Coach status of Chartered Professional Coach (ChPC) designation. For details, see the Coaching Association of Canada (CAC) website.

Employment & Advancement
Updated Mar 31, 2020

Most coaches are volunteers. Those in paid positions usually work on a contract basis for:

  • Professional sports teams
  • Provincial and national amateur sports teams
  • Post-secondary schools
  • School boards
  • Sport schools at the high school level
  • Recreational facilities
  • Sport clubs
  • Private athletic clubs

Assistant coaches may become head coaches. Some go on to become general managers of athletic teams. Others take on coaching and general manager responsibilities at the same time. Coaches also may become professional sport scouts, sport program directors or administrators in provincial sport associations and national sport federations.

With a related degree, coaches can become teachers, sport administrators or coaching consultants. Some coaches work in public relations and marketing.

In Alberta, 83% of people employed as coaches work in the following industries:

The employment outlook [pdf] in this occupation is influenced by a wide variety of factors including:

  • Trends and events affecting overall employment, especially in the industries listed above
  • Location in Alberta
  • Employment turnover (when people leave existing positions)
  • Occupational growth (when new positions are created)
  • Size of the occupation

In Alberta, the F152: Coaches occupational group is expected to have a below-average annual growth of 1.3% from 2016 to 2020. In addition to job openings created by employment turnover, 21 new positions are forecasted to be created within this occupational group each year.

Employment turnover is expected to increase as members of the baby boom generation retire over the next few years.

Wage & Salary
Updated Mar 31, 2020

Some volunteer coaches receive an honorarium. Coaches in paid positions often receive salaries based on their history of sporting achievements (as coaches or athletes) and the required certification level. Salaries vary greatly from one sport to another and from one level of sport to another.

Overall Wage Details
Average Wage
Average Salary
Hours Per Week

Hourly Wage
For full-time and part-time employees
  • Low
  • High
  • Average
  • Median
Starting
Overall
Top
Wages* Low (5th percentile) High (95th percentile) Average Median
Starting $15.00 $25.00 $16.39 $15.00
Overall $15.64 $28.85 $19.31 $16.50
Top $20.00 $60.00 $27.87 $24.00

Swipe left and right to view all data. Scroll left and right to view all data.

* All wage estimates are hourly except where otherwise indicated. Wages and salaries do not include overtime hours, tips, benefits, profit shares, bonuses (unrelated to production) and other forms of compensation.

C: Lower Reliability
Data Reliability Code Definition

Lower Reliability, represents a CV of between 15.01% and 33.00% and/or if fewer than 20 survey observations and/or if survey observations represent less than 33% of all estimated employment for the occupation.


Industry Information
Educational Services
ALL INDUSTRIES
Information, Culture, Recreation

Skills Shortage

Employers that Recruited in the Last 2 Years

56%
56%)

Recruiting Employers that Experienced Hiring Difficulties

55%
55%

Employers with Unfilled Vacancies of over 4 Months

11%
11%

Vacancy Rate

2%
Related Post-Secondary Field of Study
  • Physical Education and Recreation
Other Sources of Information
Updated Mar 31, 2020

Canadian Sport Institute - Calgary website: csicalgary.ca

Coaching Association of Canada (CAC) website: www.coach.ca

Edmonton Sport Council website: www.edmontonsport.com

Get information and referrals about career, education, and employment options from Alberta Supports.

Updated Mar 31, 2020. The information contained in this profile is current as of the dates shown. Salary, employment outlook, and educational program information may change without notice. It is advised that you confirm this information before making any career decisions.

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