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Interactive Media Programmer

Interactive media programmers write, edit, integrate, and test computer code; they also create content using visual programming languages. They do this for internet applications, e-learning software, computer games, film and animation, video, and other interactive media.

Also Known As

Computer Specialist, Creative Content Developer, Information Technology Specialist, Multimedia Developer / Programmer, Software Developer, Video Games Programmer,

NOC Codes

In Canada, the federal government groups and organizes occupations based on a National Occupational Classification (NOC) system. This alis occupation may not reflect the entire NOC group it is part of. Data for the NOC group can apply across multiple occupations.

The NOC system is updated every 5 years to reflect changes in the labour market. Government forms and labour market data may group and refer to an occupation differently, depending on the system used.

Here is how this occupation has been classified over time.

2006 NOC

  • 2174.2: Interactive Media Developers

2006 NOC-S

  • C074: Computer Programmers and Interactive Media Developers

2011 NOC

  • 2174: Computer programmers and interactive media developers

2016 NOC

  • 2174: Computer programmers and interactive media developers

2021 NOC

  • 21232: Software developers and programmers

2023 OaSIS

  • 21232.00: Software developers and programmers
Duties
Updated Mar 23, 2023

Duties vary in this rapidly evolving role. In general, interactive media programmers:

  • Work closely with graphic designers, visual artists, creative directors, producers, and others to collect content and document user needs
  • Help plan and develop logical programming specifications
  • Develop user interfaces for interactive digital media (such as HTML5 applications, mobile platforms, and other gaming console platforms)
  • Assist with user testing to assess audience behaviours and response to interactive prompts and content strategies
  • Program animations for the web and other applications
  • Write, edit, integrate, and test software code for e-commerce, database systems, and other Internet applications
  • Research and assess interactive media software products

Programmers must keep up to date with new developments. To do this, they share information via social media and open-source websites and read computer-related articles, journals, and magazines. They also go to training courses and conferences.

Working Conditions
Updated Mar 23, 2023
  • Strength Required Lift up to 5 kg

Interactive media programmers often work in offices or studios. Their workspaces must be equipped with leading-edge technology. Some self-employed programmers work from home.

This job may require some overtime to meet project deadlines. It may also involve some travel. Programmers attend both in-person and virtual meetings (hosted with video-based apps).

Interests & Abilities

In Alberta, this occupation is part of 1 or more 2006 National Occupational Classification (NOC) groups. If there are multiple related NOC groups, select a NOC heading to learn about each one.

Interactive Media Developers

2006 NOC: 2174.2

Interest Codes

Interest Codes for This NOC Group
INNOVATIVE

Interest in analyzing information to develop logical and physical specifications and to research and evaluate a variety of interactive media software products

METHODICAL

Interest in precision working to test, correct and refine software code and to ensure applications meet original specifications; and in planning and scheduling work within set targets

DIRECTIVE

Interest in speaking to discuss user requirements and to identify and communicate technical problems, processes and solutions

Your Interest Codes

To identify or change your interest codes, complete the Interests Exercise in CAREERinsite.

Reading Interest Codes
A Quick Guide

The interest code helps you figure out if you’d like to work in a particular occupation. 

It’s based on the Canadian Work Preference Inventory (CWPI), which measures 5 occupational interests: Directive, Innovative, Methodical, Objective, and Social.

Each set of 3 interest codes for this NOC group is listed in order of importance.

A code in capital letters means it’s a strong fit for the occupation.

A code in all lowercase letters means the fit is weaker.

Learn About Interests

Abilities

Typical ability expectations for this NOC group
Your abilities

To fill in or change the values for your abilities, complete the Abilities Exercise in CAREERinsite.

Mental Abilities

General Learning Ability

Verbal Ability

Numerical Ability

Visual Abilities

Spatial Perception

Form Perception

Clerical Perception

Physical Abilities

Motor Coordination

Finger Dexterity

Manual Dexterity

Understanding Abilities

A Quick Guide

You are born with abilities that help you process certain types of information and turn it into action. These abilities influence which skills you can learn more easily.

The abilities or aptitudes shown for this NOC group come from the General Aptitude Test Battery (GATB). The GATB measures 9 aptitudes. It groups them into 3 categories: mental, visual, and physical.

The abilities scores range from 1 to 5, with 5 being stronger.

Learn About Abilities

Traits & Skills
Updated Mar 23, 2023

Interactive media programmers need:

  • The ability to think logically and abstractly
  • The ability to pay attention to detail
  • The ability to consider and anticipate user behaviour
  • Research skills (to discover effective methods for programming)
  • The ability to work on their own or as part of a team in a creative setting

They should enjoy:

  • Keeping up with advances in technology
  • Studying problems to find creative solutions
  • Taking a step-by-step approach to precision work

In Alberta, this occupation is part of 1 or more 2016 National Occupational Classification (NOC) groups. If there are multiple related NOC groups, select a NOC heading to learn about each one.

Top 10 Skills Employers Are Looking For

Computer programmers and interactive media developers

2016 NOC: 2174

This chart shows which job skills are currently in highest demand for this occupational group. It was created using this occupation's 304 most recent Alberta job postings, collected between Mar 18, 2024 and Dec 21, 2024.

Review these skills to learn:

  • Whether or not this occupation matches your skill set
  • What training you may need to get these skills
  • What skills to highlight in your resumé, cover letter, and interview.
Tasks: Write, modify, integrate and test software code
Tasks: Identify and communicate technical problems, processes and solutions
Tasks: Maintain existing computer programs by making modifications as required
Tasks: Prepare reports, manuals and other documentation on the status, operation and maintenance of software
Tasks: Assist in the development of logical and physical specifications
Tasks: Assist in the collection and documentation of user's requirements
Tasks: Research and evaluate a variety of software products
Tasks: Write, modify, integrate and test software code for e-commerce and other Internet applications
Experience: 1 year to less than 2 years
Organized
Educational Requirements
Updated Mar 23, 2023
  • Minimum Education 2 years post-secondary

Interactive media programmers often started in other positions. For example, they may have been graphic designers or software engineers. There are no standard education requirements. However, most employers expect applicants to have at least 2 years of related post-secondary education or experience for entry-level positions, and a portfolio of interactive media projects.

Computer technology is constantly changing. This means that interactive media programmers must continuously upgrade their knowledge.

Universities, colleges, technical institutes, and private vocational schools throughout Alberta offer many design, media arts, and computer science programs. Before enrolling, prospective students should discuss their education options with experienced interactive media programmers and potential employers.

Related Education

The following schools offer programs or courses that are related to this occupation but are not required to enter the field.

Academy of Learning - Calgary Central
Academy of Learning - Calgary NE
Academy of Learning - Edmonton Downtown
Academy of Learning - Edmonton South
Academy of Learning - Edmonton West
Academy of Learning - Medicine Hat
Academy of Learning - Red Deer
Alberta University of the Arts
CDI College of Business, Technology and Health Care - Calgary North
CDI College of Business, Technology and Health Care - Calgary South
CDI College of Business, Technology and Health Care - Edmonton City Centre
CDI College of Business, Technology and Health Care - Edmonton North
CDI College of Business, Technology and Health Care - Edmonton South
CDI College of Business, Technology and Health Care - Edmonton West
College of Technology Alberta
InnoTech College (Calgary)
InnoTech College (Edmonton)
International College of Business and Technology
Pixel Blue College
Sundance College
Sundance College - Edmonton
University of Alberta
Visual College of Art and Design of Calgary

To expand or narrow your program options, visit Post-Secondary Programs and start your search with:

Completing a program does not guarantee entrance into an occupation. Before enrolling in an education program, prospective students should look into various sources for education options and employment possibilities. For example, contact associations and employers in this field.

Certification Requirements
Updated Mar 23, 2023
  • Certification Provincially Regulated

Certain professional titles or duties within this occupation are protected by provincial legislation. Requirements vary if you use these titles or perform these duties.

The related legislation is shown below. If there are multiple related legislations, select a certification heading to learn about each one.

Information Systems Professional

Information systems professionals investigate, analyze, design, develop, or manage information systems based on computer and related technologies. They do so objectively applying specialized knowledge and professional judgement.

Legislation

Information Systems Professional is a protected title under Alberta’s Professional and Occupational Associations Registration Act [pdf]. This means that to call yourself an Information Systems Professional or use the I.S.P. designation, you must be a registered member of the Canadian Information Processing Society of Alberta (CIPS Alberta).

You do not have to be registered if you do not call yourself an Information Systems Professional.

For information on what you need and other details, visit the certification profile Information Systems Professional.

Employment & Advancement
Updated Mar 23, 2023

Interactive media programmers work for:

  • Communication design studios
  • Software development firms
  • Interactive software developer teams
  • Media production companies
  • IT consulting firms
  • Personal home businesses (freelance)
  • IT units of large private- or public-sector organizations

They may also be self-employed.

Experienced interactive media programmers may move into related positions such as web designer or game developer.

Industry Concentration

This section shows the industries where the majority of people in this occupation work. The data is based on the 2016 Census.

In Alberta, this occupation is part of 1 or more 2016 National Occupational Classification (NOC) groups.

Computer programmers and interactive media developers
2016 NOC: 2174

75.9% of people in this occupational group work in:

NOC groups often include several related occupations. Although there is labour market data for the larger NOC group, this occupation makes up only a part of that group. It means data for this occupation may be different than the data shown. For examples, see Note.

3-Year Job Market Forecast

This section shows the short-term demand forecasted for this occupation in Alberta over a 3-year period. It also shows the number of people employed in the occupation.

In Alberta, this occupation is part of 1 or more 2021 National Occupational Classification (NOC) groups.

Software developers and programmers
2021 NOC: 21232
Medium
Demand
12,800
Employed

Source: 2023-2025 Alberta Short-Term Employment Forecast

NOC groups often include several related occupations. Although there is labour market data for the larger NOC group, this occupation makes up only a part of that group. It means data for this occupation may be different than the data shown. For examples, see Note.

To see data for all occupations, visit Occupations in Demand.

5-Year Job Market Forecast

This section shows the employment outlook for this occupation in Alberta over a 5-year period.

Employment outlook is influenced by a wide variety of factors including:

  • Time of year (for seasonal jobs)
  • Location in Alberta
  • Employment turnover (when people leave existing positions)
  • Occupational growth (when new positions are created)
  • Size of the occupation
  • Trends and events that affect overall employment, especially in the industry or industries from the previous list

In Alberta, this occupation is part of 1 or more 2016 National Occupational Classification (NOC) groups.

Computer programmers and interactive media developers
2016 NOC: 2174
2.6%
Annual Growth
(Above Average)
466
New Positions

Source: 2021-2025 Alberta Regional Occupational Demand Outlook

Annual growth is from 2021 to 2025. New positions created each year are in addition to job openings created by employment turnover.

NOC groups often include several related occupations. Although there is labour market data for the larger NOC group, this occupation makes up only a part of that group. It means data for this occupation may be different than the data shown. For examples, see Note.

Employment turnover is expected to increase as members of the baby boom generation retire over the next few years.

Related Alberta Job Postings
Wage & Salary
Updated Mar 23, 2023

Salaries vary and depend on the duties of the position and the person’s education and experience.

In Alberta, this occupation is part of 1 or more 2016 National Occupational Classification (NOC) groups. If there are multiple related NOC groups, select a NOC heading to learn about each one.

Computer programmers and interactive media developers

2016 NOC: 2174
Average Wage
$41.29
Per Hour
Average Salary
$84,128.00
Per Year
Average Hours
39.3
Per Week
Average Months on Payroll
12
Survey Methodology Survey Analysis

Source
2021 Alberta Wage and Salary Survey

NOC 2174 Wage Profile

Unless otherwise noted, the data shown here is for all industries and all regions in Alberta.

All wage estimates are hourly except where otherwise indicated. Wages and salaries do not include overtime hours, tips, benefits, profit shares, bonuses (unrelated to production), and other forms of compensation.

To see the full survey data for this NOC group, visit the wage profile.

Other wage sources
To make an informed wage and salary decision, research other wage sources [pdf] to supplement this data.

A: High Reliability
Data Reliability Code Definition

High Reliability, represents a CV of less than or equal to 6.00% and 30 survey observations and/or represents 50% or more of all estimated employment for the occupation.


Hourly Wage

For full-time and part-time employees
  • Low
  • High
  • Average
  • Median
Starting
Overall
Top

Hourly Wage

For full-time and part-time employees
Wages* Low (5th percentile) High (95th percentile) Average Median
Starting $19.23 $50.48 $31.69 $33.33
Overall $28.85 $56.25 $41.29 $40.38
Top $36.06 $83.94 $57.30 $58.85

Swipe left and right to view all data. Scroll left and right to view all data.

* All wage estimates are hourly except where otherwise indicated. Wages and salaries do not include overtime hours, tips, benefits, profit shares, bonuses (unrelated to production) and other forms of compensation.

Pay brackets for hourly wages

  • Starting pay: average pay offered for entry-level positions
  • Overall pay: average pay across all employees in this occupation
  • Top pay: average pay offered to top-paid employees

Industry Information

ALL INDUSTRIES
Manufacturing
Information, Culture, Recreation
Finance, Insurance, Real Estate, Leasing
Professional, Scientific & Technical Services
Health Care & Social Assistance
Public Administration

Skills Shortage

Employers that Recruited in the Last 2 Years
50%
50%)
Recruiting Employers that Experienced Hiring Difficulties
36%
36%
Employers with Unfilled Vacancies of over 4 Months
10%
10%
Vacancy Rate
7%
Related Post-Secondary Field of Study
  • Communications
  • Computer and Information Technology
  • Fine Arts and Performing Arts
Other Sources of Information
Updated Mar 23, 2023

Canadian Information Processing Society (CIPS) of Alberta website: www.cipsalberta.ca

Information and Communications Technology Council (ICTC) website: www.ictc-ctic.ca

International Game Developers Association (IGDA) website: igda.org

Technology Alberta website: technologyalberta.com

Digital Alberta website: digitalalberta.com

Get information and referrals about career, education, and employment options from Alberta Supports.

Updated Mar 23, 2023. The information contained in this profile is current as of the dates shown. Salary, employment outlook, and educational program information may change without notice. It is advised that you confirm this information before making any career decisions.

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