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Interactive Media Programmer

Interactive media programmers write, edit, integrate, and test computer code; they also create content using visual programming languages. They do this for internet applications, e-learning software, computer games, film and animation, video, and other interactive media.

Also Known As

Computer Specialist, Creative Content Developer, Information Technology Specialist, Multimedia Developer / Programmer, Software Developer, Video Games Programmer,

NOC Codes

In Canada, the federal government groups and organizes occupations based on a National Occupational Classification (NOC) system. This alis occupation may not reflect the entire NOC group it is part of. Data for the NOC group can apply across multiple occupations.

The NOC system is updated every 5 years to reflect changes in the labour market. Government forms and labour market data may group and refer to an occupation differently, depending on the system used.

Here is how this occupation has been classified over time.

2006 NOC

  • 2174.2: Interactive Media Developers

2006 NOC-S

  • C074: Computer Programmers and Interactive Media Developers

2011 NOC

  • 2174: Computer programmers and interactive media developers

2016 NOC

  • 2174: Computer programmers and interactive media developers

2021 NOC

  • 21232: Software developers and programmers

2023 OaSIS

  • 21232.00: Software developers and programmers
Duties
Updated Mar 23, 2023

Duties vary in this rapidly evolving role. In general, interactive media programmers:

  • Work closely with graphic designers, visual artists, creative directors, producers, and others to collect content and document user needs
  • Help plan and develop logical programming specifications
  • Develop user interfaces for interactive digital media (such as HTML5 applications, mobile platforms, and other gaming console platforms)
  • Assist with user testing to assess audience behaviours and response to interactive prompts and content strategies
  • Program animations for the web and other applications
  • Write, edit, integrate, and test software code for e-commerce, database systems, and other Internet applications
  • Research and assess interactive media software products

Programmers must keep up to date with new developments. To do this, they share information via social media and open-source websites and read computer-related articles, journals, and magazines. They also go to training courses and conferences.

Working Conditions
Updated Mar 23, 2023
  • Strength Required Lift up to 5 kg

Interactive media programmers often work in offices or studios. Their workspaces must be equipped with leading-edge technology. Some self-employed programmers work from home.

This job may require some overtime to meet project deadlines. It may also involve some travel. Programmers attend both in-person and virtual meetings (hosted with video-based apps).

Work Personalities

In Alberta, this occupation is part of 1 or more 2023 National Occupational Classification (NOC) groups. If there are multiple related NOC groups, select a NOC heading to learn about each one.

How This Occupation Compares to Your Work Personalities

Fit
Fit Guide
An occupation can be a great, good, fair, weak, or poor fit for you.
I
Investigative
This occupation
You
C
Conventional
R
Realistic
This occupation
You

This Occupation’s Work Personalities

Your Work Personalities

Quick Guide

Alis work personalities are based on Holland’s theory. It identifies 6 personality types: Realistic, Investigative, Artistic, Social, Enterprising, and Conventional. People with similar personalities and interests will tend to pursue similar careers. They are likely to create work environments that are favourable to their type.

Most people will identify with 2 or 3 dominant personalities. If the occupation’s personalities match your more dominant types, this occupation is more likely to be satisfying and rewarding to you.

This Occupation’s Work Personalities lists the personalities most likely to be found in that occupation. They are listed in order of importance, with 1 as the most important.

Your Work Personalities shows where the occupation’s personalities rank within your test results. Rank 1 is your most dominant type and 6 is your least dominant.

Learn about work personalities

Abilities

In Alberta, this occupation is part of 1 or more 2023 National Occupational Classification (NOC) groups. If there are multiple related NOC groups, select a NOC heading to learn about each one.

Software developers and programmers
2023 OaSIS: 21232.00

How This Occupation Compares to Your Abilities

The graph below shows how well your scores match the overall abilities for this occupation.

The closer your ability scores are to the center, the more they match this occupation’s. The further away they are, the less they match this occupation’s.

The lower your ability scores are compared to the occupation’s, the more challenging the occupation will likely be for you. The higher your ability scores are compared to the occupation’s, the less challenging the occupation will likely be for you.

lower
a match
higher
Typical ability expectations for this NOC group
Your abilities

Abilities Sets

The 49 abilities are grouped into 5 abilities sets: Critical Thinking, Numbers and Patterns, Physical Activity, Mind-Body Coordination, and Senses.

Some abilities are more relevant to an occupation than other abilities. Individual abilities that are not relevant to an occupation are greyed out.

Critical Thinking

Critical Thinking includes 9 abilities related to identifying and solving problems, thinking of ideas, and communication, such as speaking and writing.

This is how well your scores match the set of Critical Thinking abilities for this occupation:

lower
a match
higher
Typical ability expectations for this NOC group
Your abilities

Numbers and Patterns

Numbers and Patterns includes 10 abilities related to math, memorizing, and multitasking. It also includes how we perceive patterns, shapes, and distances.

This is how well your scores match the set of Numbers and Patterns abilities for this occupation:

lower
a match
higher
Typical ability expectations for this NOC group
Your abilities

Physical Activity

Physical Activity includes 9 abilities related to strength, balance, flexibility, coordination, and endurance. 

This is how well your scores match the set of Physical Activity abilities for this occupation:

lower
a match
higher
Typical ability expectations for this NOC group
Your abilities

Mind-Body Coordination

Mind-Body Coordination includes 9 abilities related to movement control and how we react to signals. It also includes fine motor skills, such finger and hand dexterity and hand-eye coordination.

This is how well your scores match the set of Mind-Body Coordination abilities for this occupation:

lower
a match
higher
Typical ability expectations for this NOC group
Your abilities

Senses

Senses includes 12 abilities related to seeing, hearing, and speaking. 

This is how well your scores match the set of Senses abilities for this occupation:

lower
a match
higher
Typical ability expectations for this NOC group
Your abilities

Quick Guide

The abilities or aptitudes shown for this NOC group come from the Occupational and Skills Information System (OaSIS).

The abilities scores range from 1 to 5, with 5 being stronger.

Occupations use different combinations and levels of these abilities. The Abilities Quiz helps you learn more about your ability levels and which occupations match your strengths.

If you have completed the Abilities Quiz, you can compare the occupation’s ability expectations to your own ability scores. Your scores may be lower than, a match to, or higher than the occupation’s expected abilities.

Learn about abilities

Traits & Skills
Updated Mar 23, 2023

Interactive media programmers need:

  • The ability to think logically and abstractly
  • The ability to pay attention to detail
  • The ability to consider and anticipate user behaviour
  • Research skills (to discover effective methods for programming)
  • The ability to work on their own or as part of a team in a creative setting

They should enjoy:

  • Keeping up with advances in technology
  • Studying problems to find creative solutions
  • Taking a step-by-step approach to precision work

In Alberta, this occupation is part of 1 or more 2016 National Occupational Classification (NOC) groups. If there are multiple related NOC groups, select a NOC heading to learn about each one.

Top 10 Skills Employers Are Looking For

Computer programmers and interactive media developers

2016 NOC: 2174

This chart shows which job skills are currently in highest demand for this occupational group. It was created using this occupation's 106 most recent Alberta job postings, collected between Dec 21, 2024 and Oct 08, 2025.

Review these skills to learn:

  • Whether or not this occupation matches your skill set
  • What training you may need to get these skills
  • What skills to highlight in your resumé, cover letter, and interview.
Tasks: Write, modify, integrate and test software code
Tasks: Maintain existing computer programs by making modifications as required
Tasks: Identify and communicate technical problems, processes and solutions
Tasks: Prepare reports, manuals and other documentation on the status, operation and maintenance of software
Tasks: Assist in the collection and documentation of user's requirements
Tasks: Assist in the development of logical and physical specifications
Tasks: Research and evaluate a variety of software products
Tasks: Write, modify, integrate and test software code for e-commerce and other Internet applications
Team player
Accurate
Educational Requirements
Updated Mar 23, 2023
  • Minimum Education 2 years post-secondary

Interactive media programmers often started in other positions. For example, they may have been graphic designers or software engineers. There are no standard education requirements. However, most employers expect applicants to have at least 2 years of related post-secondary education or experience for entry-level positions, and a portfolio of interactive media projects.

Computer technology is constantly changing. This means that interactive media programmers must continuously upgrade their knowledge.

Universities, colleges, technical institutes, and private vocational schools throughout Alberta offer many design, media arts, and computer science programs. Before enrolling, prospective students should discuss their education options with experienced interactive media programmers and potential employers.

Related Education

The following schools offer programs or courses that are related to this occupation but are not required to enter the field.

Academy of Learning - Calgary Central
Academy of Learning - Calgary NE
Academy of Learning - Edmonton Downtown
Academy of Learning - Edmonton South
Academy of Learning - Edmonton West
Academy of Learning - Medicine Hat
Academy of Learning - Red Deer
Alberta University of the Arts
CDI College of Business, Technology and Health Care - Calgary North
CDI College of Business, Technology and Health Care - Calgary South
CDI College of Business, Technology and Health Care - Edmonton City Centre
CDI College of Business, Technology and Health Care - Edmonton North
CDI College of Business, Technology and Health Care - Edmonton South
CDI College of Business, Technology and Health Care - Edmonton West
College of Technology Alberta
InnoTech College (Calgary)
InnoTech College (Edmonton)
International College of Business and Technology
Lethbridge Polytechnic
NorQuest College
Pixel Blue College
Sundance College
Sundance College - Edmonton
University of Alberta
Visual College of Art and Design of Calgary

To expand or narrow your program options, visit Post-Secondary Programs and start your search with:

Completing a program does not guarantee entrance into an occupation. Before enrolling in an education program, prospective students should look into various sources for education options and employment possibilities. For example, contact associations and employers in this field.

Certification Requirements
Updated Mar 23, 2023
  • Certification Provincially regulated

Certain professional titles or duties within this occupation are protected by provincial legislation. Requirements vary if you use these titles or perform these duties.

The related legislation is shown below. If there are multiple related legislations, select a certification heading to learn about each one.

Information Systems Professional

Information systems professionals investigate, analyze, design, develop, or manage information systems based on computer and related technologies. They do so objectively applying specialized knowledge and professional judgement.

Legislation

Information Systems Professional is a protected title under Alberta’s Professional and Occupational Associations Registration Act [pdf]. This means that to call yourself an Information Systems Professional or use the I.S.P. designation, you must be a registered member of the Canadian Information Processing Society of Alberta (CIPS Alberta).

You do not have to be registered if you do not call yourself an Information Systems Professional.

For information on what you need and other details, visit the certification profile Information Systems Professional.

Employment & Advancement
Updated Mar 23, 2023

Interactive media programmers work for:

  • Communication design studios
  • Software development firms
  • Interactive software developer teams
  • Media production companies
  • IT consulting firms
  • Personal home businesses (freelance)
  • IT units of large private- or public-sector organizations

They may also be self-employed.

Experienced interactive media programmers may move into related positions such as web designer or game developer.

Industry Concentration

This section shows the industries where the majority of people in this occupation work. The data is based on the 2016 Census.

In Alberta, this occupation is part of 1 or more 2016 National Occupational Classification (NOC) groups.

Computer programmers and interactive media developers
2016 NOC: 2174

75.9% of people in this occupational group work in:

NOC groups often include several related occupations. Although there is labour market data for the larger NOC group, this occupation makes up only a part of that group. It means data for this occupation may be different than the data shown. For examples, see Note.

3-Year Job Market Forecast

This section shows the Alberta job market condition, or short-term demand forecast, for this occupation over a 3-year period. It also shows the number of people employed in the occupation.

In Alberta, this occupation is part of 1 or more 2021 National Occupational Classification (NOC) groups.

Software developers and programmers
2021 NOC: 21232
Hot
Job Market
20,800
Employed in AB

Source: 2024-2026 Alberta Short-Term Employment Forecast

NOC groups often include several related occupations. Although there is labour market data for the larger NOC group, this occupation makes up only a part of that group. It means data for this occupation may be different than the data shown. For examples, see Note.

To see data for all occupations, visit Occupations in Demand.

5-Year Job Market Forecast

This section shows the employment outlook for this occupation in Alberta over a 5-year period.

Employment outlook is influenced by a wide variety of factors including:

  • Time of year (for seasonal jobs)
  • Location in Alberta
  • Employment turnover (when people leave existing positions)
  • Occupational growth (when new positions are created)
  • Size of the occupation
  • Trends and events that affect overall employment, especially in the industry or industries from the previous list

In Alberta, this occupation is part of 1 or more 2016 National Occupational Classification (NOC) groups.

Computer programmers and interactive media developers
2016 NOC: 2174
2.6%
Annual Growth
(Above average)
466
New Positions

Source: 2021-2025 Alberta Regional Occupational Demand Outlook

Annual growth is from 2021 to 2025. New positions created each year are in addition to job openings created by employment turnover.

NOC groups often include several related occupations. Although there is labour market data for the larger NOC group, this occupation makes up only a part of that group. It means data for this occupation may be different than the data shown. For examples, see Note.

Employment turnover is expected to increase as members of the baby boom generation retire over the next few years.

Related Alberta Job Postings
Wage & Salary
Updated Mar 23, 2023

Salaries vary and depend on the duties of the position and the person’s education and experience.

In Alberta, this occupation is part of 1 or more 2021 National Occupational Classification (NOC) groups. If there are multiple related NOC groups, select a NOC heading to learn about each one.

Software developers and programmers

2021 NOC: 21232
Average Wage
$44.55
Per Hour
Average Salary
$92,069.00
Per Year
Average Hours
39.8
Per Week
Average Months on Payroll
12
Survey Methodology Survey Analysis

Source
2023 Alberta Wage and Salary Survey

NOC 21232 Wage Profile

Unless otherwise noted, the data shown here is for all industries and all regions in Alberta.

All wage estimates are hourly except where otherwise indicated. Wages and salaries do not include overtime hours, tips, benefits, profit shares, bonuses (unrelated to production), and other forms of compensation.

To see the full survey data for this NOC group, visit the wage profile.

Other wage sources
To make an informed wage and salary decision, research other wage sources [pdf] to supplement this data.

B: Good Reliability
Data Reliability Code Definition

Good Reliability, represents a CV of between 6.01% and 15.00% and/or fewer than 30 survey observations and/or if survey observations represent less than 50% of all estimated employment for the occupation.


Hourly Wage

For full-time and part-time employees
  • Low
  • High
  • Average
  • Median
Starting
Overall
Top

Hourly Wage

For full-time and part-time employees
Wages* Low (5th percentile) High (95th percentile) Average Median
Starting $24.05 $64.63 $37.79 $33.52
Overall $32.36 $64.63 $44.55 $43.84
Top $36.90 $89.90 $55.00 $48.90

Swipe left and right to view all data. Scroll left and right to view all data.

* All wage estimates are hourly except where otherwise indicated. Wages and salaries do not include overtime hours, tips, benefits, profit shares, bonuses (unrelated to production) and other forms of compensation.

Pay brackets for hourly wages

  • Starting pay: average pay offered for entry-level positions
  • Overall pay: average pay across all employees in this occupation
  • Top pay: average pay offered to top-paid employees

Industry Information

ALL INDUSTRIES
Information, Culture, Recreation
Professional, Scientific & Technical Services
Public Administration

Skills Shortage

Employers that Recruited in the Last 2 Years
52%
52%)
Recruiting Employers that Experienced Hiring Difficulties
36%
36%
Employers with Unfilled Vacancies of over 4 Months
9%
9%
Vacancy Rate
2%
Related Post-Secondary Field of Study
  • Communications
  • Computer and Information Technology
  • Fine Arts and Performing Arts
Other Sources of Information
Updated Mar 23, 2023

Canadian Information Processing Society (CIPS) of Alberta website: www.cipsalberta.ca

Information and Communications Technology Council (ICTC) website: www.ictc-ctic.ca

International Game Developers Association (IGDA) website: igda.org

Technology Alberta website: technologyalberta.com

Digital Alberta website: digitalalberta.com

Get information and referrals about career, education, and employment options from Alberta Supports.

Updated Mar 23, 2023. The information contained in this profile is current as of the dates shown. Salary, employment outlook, and educational program information may change without notice. It is advised that you confirm this information before making any career decisions.

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