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Updated

Web Designer

Web designers create public-facing websites as well as intranet sites (sites that are internal to an organization).

  • Avg. Salary $67,808.00
  • Avg. Wage $35.32
  • Minimum Education 2 years post-secondary
  • Outlook below avg
  • Employed 2,800
  • In Demand Medium
Also Known As

Computer Specialist, Designer, Graphic Artist, Information Technology Specialist, Internet Site Developer, Multimedia Developer / Programmer, Site Designer, World Wide Web Site Designer

NOC Codes

In Canada, the federal government groups and organizes occupations based on a National Occupational Classification (NOC) system. This alis occupation may not reflect the entire NOC group it is part of. Data for the NOC group can apply across multiple occupations.

The NOC system is updated every 5 years to reflect changes in the labour market. Government forms and labour market data may group and refer to an occupation differently, depending on the system used. Here is how this occupation has been classified over time:

  • 2006 NOC: Web Designers and Developers (2175) 
  • 2006 NOC-S: Web Designers and Developers (C075) 
  • 2011 NOC: Web designers and developers (2175) 
Skills Shortage

Employers that Recruited in the Last 2 Years

19%
19%
Average Wage
Starting
Overall
Top
  • Certification Provincially Regulated
  • Strength Required Lift up to 5 kg
Interest Codes
The Web Designer is part of the following larger National Occupational Classification (NOC).
Web Designers and Developers
INNOVATIVE

Interest in analyzing information to prepare mock-ups and storyboards, to develop Web site architecture, and to design the appearance, layout and flow of Web sites

METHODICAL

Interest in precision working to test and modify Web pages and applications

DIRECTIVE

Interest in consulting with clients to develop and document Web site requirements; and in determining hardware and software requirements; may lead and co-ordinate multidisciplinary teams to develop Web site graphics, content, capacity and interactivity

Reading Interest Codes
A Quick Guide

The interest code helps you figure out if you’d like to work in a particular occupation. 
It’s based on the Canadian Work Preference Inventory (CWPI), which measures 5 occupational interests: Directive, Innovative, Methodical, Objective and Social.

Each set of 3 interest codes is listed in order of importance.

A code in capital letters means it’s a strong fit for the occupation.

A code in all lowercase letters means the fit is weaker.

Learn More

Duties
Updated Mar 31, 2018

Duties vary depending on a company’s needs. In general, web designers work with a wide variety of people to:

  • determine website goals
  • design website content that satisfies the employer or end client
  • use graphics programs or work with graphic artists (to create unique graphics for the site)
  • work with marketing experts (to make sure advertisements get maximum exposure)
  • convert written, graphic, audio, and video components to compatible formats (using software or doing the required programming themselves)
  • perform site and usage studies to make sure the site functions as planned (and modify the site as needed)
  • test to make sure the website displays properly (in various resolutions, browsers, operating systems, and screen displays)
  • update site content on an ongoing basis (to keep it relevant and visually interesting)
  • write HTML, CSS, and scripting languages (to create interactivity on web pages)
  • update and create social media profiles and pages
  • custom-design programming.

In large companies, 2 or more employees may divide duties.

Web designers may work with computer programmers to design and develop business software.

Working Conditions
Updated Mar 31, 2018

Web designers may work in an office setting or from home. They may work standard weekday hours or mostly evening and weekend hours (when fewer users are online, increasing access to servers and systems). They often work overtime to meet project deadlines. Job hazards include eyestrain and injuries related to repeated movement (such as carpel tunnel syndrome).

The work can be stressful when there are tight deadlines and technical problems. When 2 or more parties have conflicting ideas about the design or content of a website, it can add to the stress.

  • Strength Required Lift up to 5 kg
Skills & Abilities
Updated Mar 31, 2018

Web designers need to possess:

  • the ability to think logically
  • the ability to stay focused for long periods of time
  • the ability to organize information effectively
  • attention to detail (to avoid time consuming and therefore costly errors)
  • patience and persistence (when working with clients)
  • good speaking and writing skills
  • good people skills
  • the ability to work well on a team
  • the ability to explain complex concepts in plain language
  • the ability to convert abstract or high-level concepts into meaningful results
  • confidence in their work.

They should enjoy:

  • studying and developing information
  • performing precise tasks
  • consulting with others.
Educational Requirements
Updated Mar 31, 2018

Web designers come from many backgrounds. Some employers prefer applicants to have at least 2 years of related post-secondary education.

Many web designers have moved into this field from others. For example, some have graduated from post-secondary programs in computer science. They may have acquired writing, graphic design, and management knowledge and skills through working with colleagues (such as graphic artists and marketing managers). They may also have done professional development (such as reading, personal experimentation, and attending seminars). To learn more about post-secondary programs in computer science, see the Computer Programmer occupational profile.

Other web designers have worked in related fields and learned the necessary computer skills through work experience and professional development. To learn more about these occupations, see the Graphic Designer, Librarian, Marketing Manager, and Technical Writer occupational profiles.

Whatever their background, web designers must constantly upgrade their knowledge in this rapidly changing field.


Related Education

The following schools offer programs or courses that are related to this occupation but are not required to enter the field.

Academy of Learning - Airdrie

Academy of Learning - Calgary NE

Academy of Learning - Calgary South

Academy of Learning - Edmonton Downtown

Academy of Learning - Edmonton South

Academy of Learning - Edmonton West

Academy of Learning - High River

Academy of Learning - Medicine Hat

Academy of Learning - Red Deer

Alberta College of Art and Design

Bow Valley College

Edmonton Digital Arts College

InnoTech College - Calgary

InnoTech College - Edmonton

Lethbridge College

Lighthouse Labs

Mount Royal University

Pixel Blue College

Southern Alberta Institute of Technology

For a broad list of programs and courses that may be related to this occupation try searching using keywords.

Certification Requirements
Updated Mar 31, 2018

Information Systems Professional

Information systems professionals investigate, analyze, design, develop or manage information systems based on computer and related technologies through the objective application of specialized knowledge and professional judgement.

Legislation

Information Systems Professional is a protected title under Alberta's Professional and Occupational Associations Registration Act. This means that to call yourself an Information Systems Professional or use the I.S.P. designation, you must be a registered member of the Canadian Information Processing Society of Alberta (CIPS Alberta). You do not have to be registered if you do not call yourself an Information Systems Professional.

What You Need

The Canadian Information Processing Society (CIPS) has defined the body of knowledge required for certification and recognizes the many different ways this standard may be achieved. Applicants must provide documented evidence for 1 of the following I.S.P. designation criteria routes: (1) Established Academic, (2) IT Industry Leader, (3) Established IT Professional, (4) Education Plus Experience, (5) Exam, (6) Professional Experience Only (applicants must have entered the field prior to 1976), or (7) Upgrade from Candidate Status. For official, detailed information, visit the CIPS website, CIPS Alberta website or contact CIPS Alberta.

Working in Alberta

Information systems professionals who are registered and in good standing with a regulatory organization elsewhere in Canada may be eligible for registration in Alberta if registered professionals in the 2 jurisdictions have similar responsibilities and competencies. For more information, see "What if I am already certified in another province or territory?" and the Alberta regulatory authority (below).

Contact Details

Canadian Information Processing Society of Alberta
PO Box 21085
Edmonton, Alberta
Canada T6R 2V4
Phone Number: 780-431-9311
Toll-free phone number: 1-844-431-9311
Fax number: 780-413-0076
E-mail: alberta@cips.ca
Website: ab.cips.ca

Employment & Advancement
Updated Mar 31, 2018

Web designers may work as employees or on a contract basis. They may work in the private, public, and not-for-profit sectors. Employers may ask job candidates for a web portfolio of current, active websites they have created. This should include site goals, target audience, and results.

Experienced web designers may move into related fields (such as systems security analyst, information systems quality assurance analyst, computer programmer, or interactive media developer). Those who have management skills may become webmasters.

Web designers are part of the larger 2011 National Occupational Classification 2175: Web designers and developers. In Alberta, 78% of people employed in this classification work in the following industries:

The employment outlook [pdf] in this occupation will be influenced by a wide variety of factors including:

  • trends and events that affect overall employment (especially in the industries listed above)
  • location in Alberta
  • employment turnover (work opportunities that come up when people leave existing positions)
  • occupational growth (work opportunities that come up when new positions are created)
  • size of the occupation.

In Alberta, the C075: Web Designers and Developers occupational group is expected to have a below-average annual growth of 1.3% from 2016 to 2020. In addition to job openings created by employment turnover, 20 new positions are forecasted to be created within this occupational group each year.

Employment turnover is expected to increase as members of the baby boom generation retire over the next few years.

Wage & Salary
Updated Mar 31, 2018

Incomes vary a lot depending on qualifications and work location (for example, for an agency or as independent contractors). Those working as contractors normally charge a higher hourly rate to cover their overhead (such as current computer hardware and software). Inexperienced web designers may work on volunteer projects or for little pay to gain experience and build a portfolio.

Web designers and developers

Survey Methodology

Survey Analysis

Overall Wage Details
Average Wage
Average Salary
Hours Per Week

Hourly Wage
For full-time and part-time employees
  • Low
  • High
  • Average
  • Median
Starting
Overall
Top
Wages* Low (5th percentile) High (95th percentile) Average Median
Starting $19.23 $38.98 $28.23 $26.51
Overall $23.08 $49.38 $35.32 $36.06
Top $26.44 $67.57 $42.74 $40.87

Swipe left and right to view all data. Scroll left and right to view all data.

* All wage estimates are hourly except where otherwise indicated. Wages and salaries do not include overtime hours, tips, benefits, profit shares, bonuses (unrelated to production) and other forms of compensation.

B: Good Reliability
Data Reliability Code Definition

Good Reliability, represents a CV of between 6.01% and 15.00% and/or fewer than 30 survey observations and/or if survey observations represent less than 50% of all estimated employment for the occupation.


Industry Information
Public Administration
ALL INDUSTRIES
Educational Services
Information, Culture, Recreation

Skills Shortage

Employers that Recruited in the Last 2 Years

30%
30%

Recruiting Employers that Experienced Hiring Difficulties

19%
19%

Employers with Unfilled Vacancies of over 4 Months

4%
4%

Vacancy Rate

4%
Related High School Subjects
  • Business, Administration, Finance and IT
    • Computing Science
    • Management and Marketing
    • Networking
  • English Language Arts
  • Fine Arts
    • Visual Arts
  • Media, Design and Communication Arts
    • Communication Technology
Related Post-Secondary Field of Study
  • Business, Management and Administrative Studies
  • Communications
  • Computer and Information Technology
  • Humanities and Languages
Other Sources of Information
Updated Mar 31, 2018

Canadian Information Processing Society (CIPS) of Alberta website: www.cipsalberta.ca

Information and Communications Technology Council (ICTC) website: www.ictc-ctic.ca

Technology Alberta website: technologyalberta.com

For more information on career planning, education and jobs call the Alberta Supports Contact Centre toll-free at 1-877-644-9992 or 780-644-9992 in Edmonton, or visit an Alberta Supports Centre near you.

Updated Mar 31, 2018. The information contained in this profile is current as of the dates shown. Salary, employment outlook and educational program information may change without notice. It is advised that you confirm this information before making any career decisions.

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