Career Information Hotline

Toll Free 1-800-661-3753

Edmonton 780-422-4266

Guest Account Sign In Sign Up
Occupational Profile

Retail Store Manager

Retail store managers plan, organize, direct and control the operations of stores that sell merchandise and services to the public. They may be employees or self-employed.

  • Avg. Salary $65,309.00
  • Avg. Wage $31.46
  • Minimum Education Varies
  • Outlook Up
  • Employed 38,300
  • In Demand Medium
Also Known As

Business Manager/Owner, Retail Manager, Sales Manager, Small Business Manager/Owner, Store Manager

Skills Shortage

Employers that Recruited in the Last 2 Years

31%
31%
Average Wage
Starting
Overall
Top
  • Certification Not Regulated
  • Strength Required Lift up to 5 kg
NOC & Interest Codes
The Retail Store Manager is part of the following larger National Occupational Classification (NOC).
Retail Trade Managers
NOC code: 0621
DIRECTIVE

Interest in co-ordinating information to direct and evaluate the operation of establishments and departments engaged in retail sales, authorize budget expenditures, determine staffing requirements, hire or oversee the hiring of staff and to manage staff and assign duties

METHODICAL

Interest in locating, selecting and procuring merchandise for resale and in implementing pricing and credit policies

innovative

Interest in negotiating with members of working groups to develop and implement marketing strategies

Reading Interest Codes
A Quick Guide

The interest code helps you figure out if you’d like to work in a particular occupation. 
It’s based on the Canadian Work Preference Inventory (CWPI), which measures 5 occupational interests: Directive, Innovative, Methodical, Objective and Social.

Each set of 3 interest codes is listed in order of importance.

A code in capital letters means it’s a strong fit for the occupation.

A code in all lowercase letters means the fit is weaker.

Learn More

Duties
Updated Dec 16, 2016

Retail store managers oversee the operation of retail outlets such as department stores, supermarkets, car dealerships and specialty boutiques. Their primary responsibility is to ensure that their businesses make a profit.

Specific duties vary depending on the size and nature of the business but, in general, store managers:

  • supervise the day to day operations of the store
  • supervise department managers or directly supervise staff, set up work schedules and assign duties
  • determine staffing requirements, hire or oversee the hiring of staff and, when necessary, dismiss employees
  • train new employees or arrange for training
  • administer budgets and authorize financial transactions
  • monitor product inventories and trends in consumer buying to anticipate which products will be in demand
  • implement or administer price and credit policies
  • monitor anti-theft procedures and policies, and take appropriate action when thefts occur
  • oversee security measures including ensuring that doors and safes are locked and alarms are set, and answering calls from security companies and the police when break-ins occur
  • monitor the outside of the building and make sure safety hazards such as hanging ice are removed
  • provide assistance when employees are unusually busy
  • deal with customer complaints and recommendations.

Store managers also may:

  • organize staff safety programs
  • locate and select merchandise for resale
  • meet with manufacturers' sales representatives to discuss product lines
  • co-ordinate activities in various store departments
  • develop and implement marketing strategies
  • decide how merchandise should be displayed
  • meet other store managers or shopping mall managers to discuss issues of common concern (for example, mall policies)
  • write and authorize reports to head office.
Working Conditions
Updated Dec 16, 2016

Store managers work indoors in pleasant surroundings. They are on their feet most of the time and often work long hours, evenings and weekends, particularly if they are self-employed. Managers employed by chain stores may be required to move frequently, especially during their initial years with the company.

  • Strength Required Lift up to 5 kg
Skills & Abilities
Updated Dec 16, 2016

Retail store managers need the following characteristics:

  • good oral and written communication skills
  • strong organizational skills
  • the ability to motivate and lead staff
  • good business sense
  • the ability to work well under pressure and deal with unexpected situations calmly and effectively
  • the ability to get along with all kinds of people.

They should enjoy taking charge of situations, having clear rules and guidelines for their work and negotiating with people.

Educational Requirements
Updated Dec 16, 2016

Employers generally require managers to have several years of previous experience in the retail industry. Many employers also require applicants to have related post-secondary education. Some large retail chains have in-house management trainee programs and only promote managers from within the company.

In-house training programs vary from employer to employer. Many national chains have programs that include both classroom and in-store training. On the other hand, some retail organizations have no formal training program.

Part time and full time post-secondary programs related to business administration, management and entrepreneurship are offered by colleges, technical institutes and universities throughout Alberta.


Related Education

The following schools offer programs or courses that are related to this occupation but are not required to enter the field.

Academy of Learning - Airdrie

Academy of Learning - Calgary NE

Academy of Learning - Calgary South

Academy of Learning - Edmonton Downtown

Academy of Learning - Edmonton South

Academy of Learning - Edmonton West

Academy of Learning - High River

Academy of Learning - Medicine Hat

Academy of Learning - Red Deer

Assiniboine Community College - Brandon

CDI College of Business, Technology and Health Care - Calgary City Centre

CDI College of Business, Technology and Health Care - Calgary North

CDI College of Business, Technology and Health Care - Calgary South

CDI College of Business, Technology and Health Care - Edmonton City Centre

CDI College of Business, Technology and Health Care - Edmonton North

CDI College of Business, Technology and Health Care - Edmonton South

CDI College of Business, Technology and Health Care - Edmonton West

CDI College of Business, Technology and Health Care - Red Deer

Cypress College - Brooks

Cypress College - Medicine Hat

Northern Lakes College

Reeves College - Calgary City Centre

Reeves College - Edmonton

Reeves College - Lethbridge

Reeves College - Lloydminster

Southern Alberta Institute of Technology

For a broad list of programs and courses that may be related to this occupation try searching using keywords.

Entrepreneurs are strongly advised to take small business training programs, work in stores similar to ones they would like to own and conduct a detailed market study before investing in an existing business or starting a new one.

Employment & Advancement
Updated Dec 16, 2016

Above-average occupational growth is expected in Alberta for 2016 to 2020. Job openings are a result of employment turnover and newly created positions.

Retail store managers work in communities and retail organizations of all sizes. Competition for entry level management positions often is keen.

Managers of retail chain stores may be promoted to larger stores, regional management positions or management positions in specific areas such as materials acquisition. Advancement opportunities are best for those who have related post-secondary education.

Retail store managers are part of the larger 2011 National Occupational Classification 0621: Retail and wholesale trade managers. In Alberta, 83% of people employed in this classification work in the following industries:

The employment outlook in this occupation will be influenced by a wide variety of factors including:

  • trends and events affecting overall employment (especially in the industries listed above)
  • location in Alberta
  • employment turnover (work opportunities generated by people leaving existing positions)
  • occupational growth (work opportunities resulting from the creation of new positions that never existed before)
  • size of the occupation.

Over 29,900 Albertans are employed in the Retail trade managers occupational group. This group is expected to have an above-average annual growth of 1.8% from 2016 to 2020. As a result, 538 new positions are forecast to be created each year, in addition to job openings created by employment turnover. Note: As retail store managers form only a part of this larger occupational group, only some of these newly created positions will be for retail store managers. 

Employment turnover is expected to increase as members of the baby boom generation retire over the next few years.

Wage & Salary
Updated Dec 16, 2016

Salaries for retail store managers vary greatly depending on their experience and qualifications, and the nature of the business. When they are starting a new business or during economically depressed periods, self-employed managers may make very little. However, there is no income ceiling for successfully established entrepreneurs.

Salaries for store managers employed by others do not vary quite as dramatically but still differ widely.

Retail and wholesale trade managers
NOC code: 0621

Survey Methodology

Survey Analysis

Overall Wage Details
Average Wage
Average Salary
Hours Per Week

Hourly Wage
For full-time and part-time employees
  • Low
  • High
  • Average
  • Median
Starting
Overall
Top
Wages* Low (5th percentile) High (95th percentile) Average Median
Starting $11.00 $48.08 $24.04 $20.00
Overall $16.69 $64.90 $31.46 $26.67
Top $19.03 $252.40 $43.70 $32.50

Swipe left and right to view all data. Scroll left and right to view all data.

* All wage estimates are hourly except where otherwise indicated. Wages and salaries do not include overtime hours, tips, benefits, profit shares, bonuses (unrelated to production) and other forms of compensation.

B: Good Reliability
Data Reliability Code Definition

Good Reliability, represents a CV of between 6.01% and 15.00% and/or fewer than 30 survey observations and/or if survey observations represent less than 50% of all estimated employment for the occupation.


Industry Information
Professional, Scientific & Technical Services
Construction
Wholesale Trade
Other Services (Repair, Personal Services and Related)
Transportation and Warehousing
Information, Culture, Recreation
Manufacturing
Business, Building and Other Support Services (aka Management, Administrative, and other Services)
ALBERTA, ALL INDUSTRIES
Retail Trade
Agriculture
Accommodation & Food Services
Finance, Insurance, Real Estate, Leasing

Skills Shortage

Employers that Recruited in the Last 2 Years

31%
31%

Recruiting Employers that Experienced Hiring Difficulties

32%
32%

Employers with Unfilled Vacancies of over 4 Months

3%
3%

2015 Vacancy Rate

2%
Related High School Subjects
  • Fine Arts
    • Visual Arts
  • Mathematics
  • Business, Administration, Finance and IT
    • Financial Management
    • Management and Marketing
  • Health, Recreation and Human Services
    • Human and Social Services
    • Legal Studies
  • Trades, Manufacturing and Transportation
    • Logistics
Related Post-Secondary Field of Study
  • Business, Management and Administrative Studies
  • Personal and Food Services
Other Sources of Information
Updated Dec 16, 2016

Retail Council of Canada'a Canadian Retail Institute (CRI) website: www.retailcouncil.org

For more information on career planning, education and jobs, visit the Alberta Learning Information Service (ALIS) website, call the Alberta Career Information Hotline toll-free at 1-800-661-3753 or 780-422-4266 in Edmonton, or visit an Alberta Works Centre near you.

Updated Mar 25, 2015. The information contained in this profile is current as of the dates shown. Salary, employment outlook and educational program information may change without notice. It is advised that you confirm this information before making any career decisions.

Was this page useful?
Top