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Retail Store Manager

Retail store managers plan, organize, direct, and control the operations of stores that sell merchandise and services to the public. They may be employees or self-employed.

  • Avg. Salary $78,919.00
  • Avg. Wage $38.05
  • Minimum Education Varies
  • Outlook below avg
  • Employed 39,100
  • In Demand High
Also Known As

Business Manager / Owner, Retail Manager, Sales Manager, Small Business Manager / Owner, Store Manager

NOC Codes

In Canada, the federal government groups and organizes occupations based on a National Occupational Classification (NOC) system. This alis occupation may not reflect the entire NOC group it is part of. Data for the NOC group can apply across multiple occupations.

The NOC system is updated every 5 years to reflect changes in the labour market. Government forms and labour market data may group and refer to an occupation differently, depending on the system used. Here is how this occupation has been classified over time:

  • 2006 NOC: Retail Trade Managers (0621) 
  • 2006 NOC-S: Retail Trade Managers (A211) 
  • 2011 NOC: Retail and wholesale trade managers (0621) 
  • 2016 NOC: Retail and wholesale trade managers (0621) 
Skills Shortage

Employers that Recruited in the Last 2 Years

Average Wage
  • Certification Not Regulated
  • Strength Required Lift up to 5 kg
Interest Codes
The Retail Store Manager is part of the following larger National Occupational Classification (NOC).
Retail Trade Managers

Interest in co-ordinating information to direct and evaluate the operation of establishments and departments engaged in retail sales, authorize budget expenditures, determine staffing requirements, hire or oversee the hiring of staff and to manage staff and assign duties


Interest in locating, selecting and procuring merchandise for resale and in implementing pricing and credit policies


Interest in negotiating with members of working groups to develop and implement marketing strategies

Reading Interest Codes
A Quick Guide

The interest code helps you figure out if you’d like to work in a particular occupation. 
It’s based on the Canadian Work Preference Inventory (CWPI), which measures 5 occupational interests: Directive, Innovative, Methodical, Objective and Social.

Each set of 3 interest codes is listed in order of importance.

A code in capital letters means it’s a strong fit for the occupation.

A code in all lowercase letters means the fit is weaker.

Learn More

Updated Mar 31, 2019

Retail store managers oversee the operation of retail outlets. These can include department stores, supermarkets, car dealerships, and specialty boutiques. Their main job is to ensure their businesses make a profit.

In many workplaces, store managers are also expected to motivate and provide leadership to their staff. Specific duties vary with the size and nature of the business. In general, store managers supervise the day-to-day operations of the store. They also:

  • Directly supervise staff, set up work schedules, and assign duties
  • Determine staffing requirements, hire staff or oversee their hiring, and, when needed, dismiss employees
  • Train new employees or arrange for training
  • Administer budgets and authorize financial transactions
  • Monitor product inventories and trends in consumer buying to anticipate which products will be in demand
  • Implement or administer price and credit policies
  • Monitor antitheft procedures and policies, and take action when thefts occur
  • Oversee security measures, such as ensuring doors and safes are locked and alarms are set
  • Answer calls from security companies and the police when break-ins occur
  • Monitor the outside of the building and make sure safety hazards, such as hanging ice, are removed
  • Provide help when staff are very busy
  • Deal with customer complaints and suggestions
  • Make sure staff follow Occupational Health and Safety procedures and Alberta Labour laws

Store managers also may:

  • Organize staff safety programs
  • Locate and select merchandise for resale
  • Meet with manufacturers’ sales representatives to discuss product lines
  • Co-ordinate activities in store departments
  • Develop and implement marketing strategies
  • Decide how merchandise should be displayed
  • Meet other store managers or shopping mall managers to discuss issues of common concern, such as mall policies
  • Write and authorize reports to head office
Working Conditions
Updated Mar 31, 2019

Store managers work indoors in pleasant surroundings. They are on their feet most of the time. They often work long hours, evenings, and weekends. This is particularly true if they are self-employed. Managers of chain stores may need to change work sites often, especially during their early years with the company.

The nature of their role means store managers work most holidays. They must ensure projects meet deadlines, which can be stressful.

  • Strength Required Lift up to 5 kg
Skills & Abilities
Updated Mar 31, 2019

Retail store managers need:

  • Communication, organizational, and interpersonal skills
  • Business sense
  • Leadership ability
  • Composure when under pressure and dealing with unexpected situations
  • The ability to multitask
  • The ability to meet deadlines

They should enjoy taking charge. They should like having clear rules and guidelines for their work. They should be at ease negotiating with people.

Top 10 Skills Employers Are Looking For

Retail and wholesale trade managers
NOC code: 0621

This chart shows which job skills are currently in highest demand for this occupational group. It was created using this occupation's 100 most recent Alberta job postings, collected between Dec 24, 2021 and Jan 21, 2022.

Review these skills to learn:

  • Whether or not this occupation matches your skill set
  • What training you may need to get these skills
  • What skills to highlight in your resumé, cover letter, and interview.
Manage staff and assign duties
Resolve problems that arise, such as customer complaints and supply shortages
Plan, organize, direct, control and evaluate daily operations
Determine merchandise and services to be sold
Determine staffing requirements
Implement price and credits policies
Develop and implement marketing strategies
Plan budgets and monitor revenues and expenses
Recruit, hire and supervise staff and/or volunteers
Personal Suitability: Team player
Educational Requirements
Updated Mar 31, 2019

In general, employers need managers to have several years of experience in the retail industry. Many employers seek applicants with related post-secondary education. Some large retail chains have in-house management trainee programs and only promote managers from within the company.

In-house training programs vary from employer to employer. Many national chains have programs that include both classroom and in-store training. However, some retail companies have no formal training program.

Colleges, technical institutes, and universities throughout Alberta offer useful part- and full-time programs. Areas of study can include business administration, management, and entrepreneurship. Potential entrepreneurs are strongly advised to take small business training programs. It can be good for them to work in stores similar to ones they would like to own. They may also conduct a detailed market study before investing in an existing business or starting a new one.

Related Education

The following schools offer programs or courses that are related to this occupation but are not required to enter the field.

Academy of Learning - Calgary Central

Academy of Learning - Calgary NE

Academy of Learning - Edmonton Downtown

Academy of Learning - Edmonton South

Academy of Learning - Edmonton West

Academy of Learning - High River

Academy of Learning - Medicine Hat

Academy of Learning - Red Deer

Academy of Learning Airdrie

Alberta Business & Health Institute

Alberta Business and Health Institute

Badlands Community College

Campbell College Ltd.

Canford Institute of Technology

CDI College of Business, Technology and Health Care - Calgary City Centre

CDI College of Business, Technology and Health Care - Calgary North

CDI College of Business, Technology and Health Care - Calgary South

CDI College of Business, Technology and Health Care - Edmonton City Centre

CDI College of Business, Technology and Health Care - Edmonton North

CDI College of Business, Technology and Health Care - Edmonton South

CDI College of Business, Technology and Health Care - Edmonton West

CDI College of Business, Technology and Health Care - Red Deer

Cypress College - Brooks

Cypress College - Medicine Hat

East-West College Brooks Inc.

East-West College of Business & Technology

Global College of Business & Technology

Heritage College

International College of Business and Technology

Maskwacis Cultural College

Northern Lakes College

Nova Career College

Peerless Training Institute

Reeves College - Calgary City Centre

Reeves College - Calgary South

Reeves College - Edmonton North

Reeves College - Lethbridge

Reeves College - Lloydminster

Reeves College Edmonton South

Sundance College - Edmonton

For a broad list of programs and courses that may be related to this occupation try searching using keywords.

Certification Requirements
Updated Mar 31, 2019

There is currently no provincial legislation regulating this occupation in Alberta.

Employment & Advancement
Updated Mar 31, 2019

Retail store managers work in communities and retail organizations of all sizes. Competition for entry-level management positions can be strong.

Managers of retail chain stores may be promoted to:

  • Larger stores
  • Regional management positions
  • Management in specific areas, such as materials acquisition

Advancement opportunities are best for those with related post-secondary education.

Retail store managers are part of the larger 2011 National Occupational Classification 0621: Retail and wholesale trade managers. In Alberta, 83% of people employed in this classification work in the following industries:

The employment outlook (pdf) in this occupation will be influenced by a wide variety of factors including:

  • Trends and events affecting overall employment (especially in the industries listed above)
  • Location in Alberta
  • Employment turnover (work opportunities generated by people leaving existing positions)
  • Occupational growth (work opportunities resulting from the creation of new positions that never existed before)
  • Size of the occupation

Employment turnover is expected to increase as members of the baby boom generation retire over the next few years.

In Alberta, the 0621: Retail and wholesale trade managers occupational group is expected to have a below-average annual growth of 1.5% from 2019 to 2023. In addition to job openings created by employment turnover, 583 new positions are forecasted to be created within this occupational group each year.

NOC groups often include several related occupations. Although there is labour market data for the larger NOC group, this occupation makes up only a part of that group. It means data for this occupation may be different than the data shown. For example, only some of the 583 new positions to be created will be for this occupation. It also applies to other data for the NOC group such as number of people employed.


Wage & Salary
Updated Mar 31, 2019

Salaries for retail store managers cover a very broad range. Factors include their experience and qualifications, and the nature of the business. When they are starting a new business or during economic downturns, self-employed managers may earn very little. However, there is no income ceiling for successful entrepreneurs. Salaries for store managers employed by others also range widely, though not as much.

Retail and wholesale trade managers

Survey Methodology

Survey Analysis

Overall Wage Details
Average Wage
Average Salary
Hours Per Week

Hourly Wage
For full-time and part-time employees
  • Low
  • High
  • Average
  • Median
Wages* Low (5th percentile) High (95th percentile) Average Median
Starting $15.60 $56.82 $30.25 $25.96
Overall $18.56 $72.12 $38.05 $32.05
Top $22.00 $86.54 $46.80 $39.94

Swipe left and right to view all data. Scroll left and right to view all data.

* All wage estimates are hourly except where otherwise indicated. Wages and salaries do not include overtime hours, tips, benefits, profit shares, bonuses (unrelated to production) and other forms of compensation.

A: High Reliability
Data Reliability Code Definition

High Reliability, represents a CV of less than or equal to 6.00% and 30 survey observations and/or represents 50% or more of all estimated employment for the occupation.

Industry Information
Oil & Gas Extraction
Finance, Insurance, Real Estate, Leasing
Professional, Scientific & Technical Services
Wholesale Trade
Other Services (Repair, Personal Services and Related)
Information, Culture, Recreation
Business, Building and Other Support Services
Retail Trade
Health Care & Social Assistance
Transportation and Warehousing
Accommodation & Food Services

Skills Shortage

Employers that Recruited in the Last 2 Years


Recruiting Employers that Experienced Hiring Difficulties


Employers with Unfilled Vacancies of over 4 Months


Vacancy Rate

Related Post-Secondary Field of Study
  • Business, Management and Administrative Studies
  • Personal and Food Services
Other Sources of Information
Updated Mar 31, 2019

Retail Council of Canada (RCC) website:

Get information and referrals about career, education, and employment options from Alberta Supports.

Updated Mar 31, 2019. The information contained in this profile is current as of the dates shown. Salary, employment outlook, and educational program information may change without notice. It is advised that you confirm this information before making any career decisions.

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