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Retail Store Manager

Retail store managers plan, organize, direct, and control the operations of retail stores. Retail stores sell merchandise and services to the public. They may be employees or self-employed.

Also Known As

Business Manager / Owner, Retail Manager, Sales Manager, Small Business Manager / Owner, Store Manager

NOC Codes

In Canada, the federal government groups and organizes occupations based on a National Occupational Classification (NOC) system. This alis occupation may not reflect the entire NOC group it is part of. Data for the NOC group can apply across multiple occupations.

The NOC system is updated every 5 years to reflect changes in the labour market. Government forms and labour market data may group and refer to an occupation differently, depending on the system used. Here is how this occupation has been classified over time:

  • 2006 NOC: Retail Trade Managers (0621) 
  • 2006 NOC-S: Retail Trade Managers (A211) 
  • 2011 NOC: Retail and wholesale trade managers (0621) 
  • 2016 NOC: Retail and wholesale trade managers (0621) 
Interests & Abilities

In Alberta, this occupation is part of 1 or more 2006 National Occupational Classification (NOC) groups. If there are multiple related NOC groups, select a NOC heading to learn about each one.

Retail Trade Managers
2006 NOC : 0621

Interest Codes

Interest Codes for This NOC Group

Interest in co-ordinating information to direct and evaluate the operation of establishments and departments engaged in retail sales, authorize budget expenditures, determine staffing requirements, hire or oversee the hiring of staff and to manage staff and assign duties


Interest in locating, selecting and procuring merchandise for resale and in implementing pricing and credit policies


Interest in negotiating with members of working groups to develop and implement marketing strategies

Your Interest Codes

To identify or change your interest codes, complete the Interests Exercise in CAREERinsite.

Reading Interest Codes
A Quick Guide

The interest code helps you figure out if you’d like to work in a particular occupation. 

It’s based on the Canadian Work Preference Inventory (CWPI), which measures 5 occupational interests: Directive, Innovative, Methodical, Objective, and Social.

Each set of 3 interest codes for this NOC group is listed in order of importance.

A code in capital letters means it’s a strong fit for the occupation.

A code in all lowercase letters means the fit is weaker.

Learn About Interests


Typical ability expectations for this NOC group
Your abilities

To fill in or change the values for your abilities, complete the Abilities Exercise in CAREERinsite.

Mental Abilities

General Learning Ability

Verbal Ability

Numerical Ability

Visual Abilities

Spatial Perception

Form Perception

Clerical Perception

Physical Abilities

Motor Coordination

Finger Dexterity

Manual Dexterity

Understanding Abilities

A Quick Guide

You are born with abilities that help you process certain types of information and turn it into action. These abilities influence which skills you can learn more easily.

The abilities or aptitudes shown for this NOC group come from the General Aptitude Test Battery (GATB). The GATB measures 9 aptitudes. It groups them into 3 categories: mental, visual, and physical.

The abilities scores range from 1 to 5, with 5 being stronger.

Learn About Abilities

Updated Mar 31, 2022

Retail store managers oversee the operation of retail outlets. These can include department stores, supermarkets, car dealerships, and specialty boutiques. Their main job is to ensure their businesses make a profit.

In many workplaces, store managers are expected to lead and motivate their staff. Specific duties vary with the size and nature of the business. In general, store managers supervise the day-to-day operations of the store. They also:

  • Directly supervise staff, set up work schedules, and assign duties
  • Determine staffing requirements, hire staff or oversee their hiring, and, when needed, dismiss employees
  • Train and coach new employees or arrange for training
  • Administer budgets and authorize financial transactions
  • Monitor product inventories and trends in consumer buying to anticipate which products will be in demand
  • Implement or administer price and credit policies
  • Monitor antitheft procedures and policies, and take action when thefts occur
  • Oversee security measures, such as ensuring doors and safes are locked and alarms set
  • Answer calls from security companies and the police when break-ins occur
  • Monitor the outside of the building and make sure safety hazards, such as hanging ice, are removed
  • Provide help when staff are very busy
  • Deal with customer complaints and suggestions
  • Make sure staff follow Occupational Health and Safety procedures and Alberta labour laws

Store managers also may:

  • Organize staff safety programs
  • Locate and select merchandise for resale
  • Meet with manufacturers’ sales representatives to discuss product lines
  • Coordinate activities in store departments
  • Develop and implement marketing strategies
  • Decide how to display merchandise
  • Meet other store or shopping mall managers to discuss issues of common concern, such as mall policies
  • Write and authorize reports to head office
Working Conditions
Updated Mar 31, 2022
  • Strength Required Lift up to 5 kg

Store managers work indoors in pleasant surroundings. They are on their feet most of the time. They often work long hours, evenings, and weekends. This is particularly true if they are self-employed. Managers of chain stores may need to change work sites often, especially during their early years with the company.

The nature of their role means store managers work most holidays. They must ensure projects meet deadlines, which can be stressful.

Traits & Skills
Updated Mar 31, 2022

Retail store managers need:

  • Communication, organizational, and interpersonal skills
  • Business sense
  • Leadership ability
  • Composure when under pressure and dealing with unexpected situations
  • The ability to multitask
  • The ability to meet deadlines

They should enjoy taking charge. They should like having clear rules and guidelines for their work. They should be at ease negotiating with people.

Top 10 Skills Employers Are Looking For

Retail and wholesale trade managers

NOC code: 0621

This chart shows which job skills are currently in highest demand for this occupational group. It was created using this occupation's 100 most recent Alberta job postings, collected between Jun 09, 2022 and Jun 29, 2022.

Review these skills to learn:

  • Whether or not this occupation matches your skill set
  • What training you may need to get these skills
  • What skills to highlight in your resumé, cover letter, and interview.
Manage staff and assign duties
Plan, organize, direct, control and evaluate daily operations
Resolve problems that arise, such as customer complaints and supply shortages
Determine merchandise and services to be sold
Develop and implement marketing strategies
Determine staffing requirements
Implement price and credits policies
Plan budgets and monitor revenues and expenses
Recruit, hire and supervise staff and/or volunteers
Study market research and trends to determine consumer demand, potential sales volumes and effect of competitors' operations on sales
Educational Requirements
Updated Mar 31, 2022
  • Minimum Education Varies

In general, employers need managers to have several years of experience in the retail industry. Many employers seek applicants with related post-secondary education. Some large retail chains have in-house management trainee programs and only promote managers from within the company.

In-house training programs vary from employer to employer. Many national chains have programs that include classroom and in-store training. However, some retail companies have no formal training program.

Colleges, technical institutes, and universities throughout Alberta offer useful part- and full-time programs. Areas of study can include business administration, management, and entrepreneurship. Potential entrepreneurs are strongly advised to take small business training programs. Working in stores similar to ones they would like to own can help them in the long run. They may also conduct a detailed market study before investing in an existing business or starting a new one.

Related Education

The following schools offer programs or courses that are related to this occupation but are not required to enter the field.

Academy of Learning - Calgary Central

Academy of Learning - Calgary NE

Academy of Learning - Edmonton Downtown

Academy of Learning - Edmonton South

Academy of Learning - Edmonton West

Academy of Learning - High River

Academy of Learning - Medicine Hat

Academy of Learning - Red Deer

Academy of Learning Airdrie

Alberta Business & Health Institute

Alberta Business and Health Institute

Badlands Community College

Bredin College of Business and Health Care - Calgary

Bredin College of Business and Health Care - Edmonton

Bredin College of Business and Health Care - Red Deer

Bredin College of Business and Health Care - Spruce Grove

Campbell College Ltd.

Canford Institute of Technology

CDI College of Business, Technology and Health Care - Calgary City Centre

CDI College of Business, Technology and Health Care - Calgary North

CDI College of Business, Technology and Health Care - Calgary South

CDI College of Business, Technology and Health Care - Edmonton City Centre

CDI College of Business, Technology and Health Care - Edmonton North

CDI College of Business, Technology and Health Care - Edmonton South

CDI College of Business, Technology and Health Care - Edmonton West

CDI College of Business, Technology and Health Care - Red Deer

Cypress College - Brooks

Cypress College - Medicine Hat

East-West College Brooks Inc.

East-West College of Business & Technology

Global College of Business & Technology

Heritage College

International College of Business and Technology

Maskwacis Cultural College

Northern Lakes College

Nova Career College

Peerless Training Institute

Reeves College - Calgary City Centre

Reeves College - Calgary South

Reeves College - Edmonton North

Reeves College - Lethbridge

Reeves College - Lloydminster

Reeves College Edmonton South

Sundance College - Edmonton

To expand or narrow your search for programs related to this occupation, visit Post-Secondary Programs.

Completing a program does not guarantee entrance into an occupation. Before enrolling in an education program, prospective students should look into various sources for education options and employment possibilities. For example, contact associations and employers in this field.

Certification Requirements
Updated Mar 31, 2022
  • Certification Not Regulated

There is currently no provincial legislation regulating this occupation in Alberta.

Employment & Advancement
Updated Mar 31, 2022

Retail store managers work in communities and retail organizations of all sizes. Competition for entry-level management positions can be strong.

Managers of retail chain stores may be promoted to:

  • Larger stores
  • Regional management positions
  • Management in specific areas, such as materials acquisition

Advancement opportunities are best for those with related post-secondary education.

Industry Concentration

This section shows the industries where the majority of people in this occupation work. The data is based on the 2016 Census.

In Alberta, this occupation is part of 1 or more 2016 National Occupational Classification (NOC) groups.

In the 0621: Retail and wholesale trade managers occupational group, 78.5% of people work in:

Employment Outlook

Employment outlook is influenced by a wide variety of factors including:

  • Time of year (for seasonal jobs)
  • Location in Alberta
  • Employment turnover (when people leave existing positions)
  • Occupational growth (when new positions are created)
  • Size of the occupation
  • Trends and events that affect overall employment, especially in the industry or industries from the previous list

In Alberta, the 0621: Retail and wholesale trade managers occupational group is expected to have a below-average annual growth of 1.5% from 2019 to 2023. In addition to job openings created by employment turnover, 583 new positions are forecasted to be created within this occupational group each year.

NOC groups often include several related occupations. Although there is labour market data for the larger NOC group, this occupation makes up only a part of that group. It means data for this occupation may be different than the data shown. For example, only some of the new positions to be created will be for this occupation. It also applies to other data for the NOC group such as number of people employed.

Source: Alberta Regional Occupational Demand Outlook

Employment turnover is expected to increase as members of the baby boom generation retire over the next few years.

Related Alberta Job Postings
Wage & Salary
Updated Mar 31, 2022

Salaries for retail store managers cover a very broad range. Factors include their experience and qualifications, and the nature of the business. When starting a new business or during economic downturns, self-employed managers may earn very little. However, there is no income ceiling for successful entrepreneurs. Salaries for store managers employed by others also range widely, though not as much.

In Alberta, this occupation is part of 1 or more 2016 National Occupational Classification (NOC) groups. If there are multiple related NOC groups, select a NOC heading to learn about each one.

Retail and wholesale trade managers

2016 NOC : 0621
Average Wage
Per Hour
Average Salary
Per Year
Average Hours
Per Week
Average Months on Payroll
Survey Methodology Survey Analysis

2019 Alberta Wage and Salary Survey

NOC 0621 Wage Profile

Unless otherwise noted, the data shown here is for all industries and all regions in Alberta.

All wage estimates are hourly except where otherwise indicated. Wages and salaries do not include overtime hours, tips, benefits, profit shares, bonuses (unrelated to production), and other forms of compensation.

To see the full survey data for this NOC group, visit the wage profile.

Other wage sources
To make an informed wage and salary decision, research other wage sources [pdf] to supplement this data.

A: High Reliability
Data Reliability Code Definition

High Reliability, represents a CV of less than or equal to 6.00% and 30 survey observations and/or represents 50% or more of all estimated employment for the occupation.

Hourly Wage

For full-time and part-time employees
  • Low
  • High
  • Average
  • Median

Hourly Wage

For full-time and part-time employees
Wages* Low (5th percentile) High (95th percentile) Average Median
Starting $15.60 $56.82 $30.25 $25.96
Overall $18.56 $72.12 $38.05 $32.05
Top $22.00 $86.54 $46.80 $39.94

Swipe left and right to view all data. Scroll left and right to view all data.

* All wage estimates are hourly except where otherwise indicated. Wages and salaries do not include overtime hours, tips, benefits, profit shares, bonuses (unrelated to production) and other forms of compensation.

Pay brackets for hourly wages

  • Starting pay: average pay offered for entry-level positions
  • Overall pay: average pay across all employees in this occupation
  • Top pay: average pay offered to top-paid employees

Industry Information

Oil & Gas Extraction
Finance, Insurance, Real Estate, Leasing
Professional, Scientific & Technical Services
Wholesale Trade
Other Services (Repair, Personal Services and Related)
Information, Culture, Recreation
Business, Building and Other Support Services
Retail Trade
Health Care & Social Assistance
Transportation and Warehousing
Accommodation & Food Services

Skills Shortage

Employers that Recruited in the Last 2 Years
Recruiting Employers that Experienced Hiring Difficulties
Employers with Unfilled Vacancies of over 4 Months
Vacancy Rate
Related Post-Secondary Field of Study
  • Business, Management and Administrative Studies
  • Personal and Food Services
Other Sources of Information
Updated Mar 31, 2022

Retail Council of Canada (RCC) website:

Get information and referrals about career, education, and employment options from Alberta Supports.

Updated Mar 31, 2022. The information contained in this profile is current as of the dates shown. Salary, employment outlook, and educational program information may change without notice. It is advised that you confirm this information before making any career decisions.

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