In a shifting job market, waiting for things to “go back to normal” isn’t a strategy. It’s a risk. Whether you're just starting out or planning your next steps, now is the time to take charge of your future.
These practical strategies can help prepare you for just about any economic outlook by building a career that’s ready for whatever comes next.
Build adaptability and resilience into your career toolkit
In tough economic times, 2 personal qualities rise to the top: adaptability and resilience. Being adaptable means you’re open to change and ready to take on new challenges. Being resilient means when things get tough you can reset, adjust, and move forward.
With these traits you’ll be able to shift to a new job or industry if your current one shrinks. You’ll be able to take on new responsibilities when companies are forced to downsize. And you can remain calm and focused even when the future feels uncertain.
No matter where you are in your career journey, developing adaptability and resilience is just as important as any technical skill.
How does a person develop these qualities? Embrace the mindset that change is a normal part of work life. Then look for opportunities to build your confidence and expand your abilities. Consider upskilling, volunteering, or taking on an assignment that is outside your comfort zone.
Look to industries that survive in downturns
Some industries tend to remain stable, or even grow, when the economy slows down. These include:
- Health care and social services—The demand for nurses, care aides, social workers, and mental health professionals continues, regardless of what the economy is doing.
- Education—Instructors, education assistants, and training and development professionals are always needed, especially as people return to school to retrain.
- Utilities and trades—People continue to need electricians, plumbers, and mechanics, even during a downturn.
- Public service roles—While government budgets fluctuate, many roles in public health, municipal services, and administration remain essential.
- IT and cybersecurity—As more businesses move online, the need for digital security and support grows.
- Logistics—The demand for warehouse staff, delivery drivers, and supply chain coordinators stays steady across economic cycles.
- Environmental services—The need for workers in waste management, water treatment, and energy efficiency continues even during downturns.
- Remote and freelance work—The demand for freelancers writers, designers, tech, and admin support often grows as companies reduce overhead.
If you’re considering a career shift, check Alberta’s occupational outlooks to see which roles are expected to remain in demand over the next few years.
Focus on skills that are in demand
Employers are always looking for workers who can help them adapt and stay competitive. Right now, that often means people who are comfortable with technology.
Whether you work in construction, accounting, retail, or education, digital know-how can boost your value. Skills in high demand include:
- Using data and spreadsheets to track performance or spot trends
- Operating customer relationship management or inventory systems
- Navigating virtual meeting and collaboration tools
- Understanding the basics of cybersecurity and online safety
If you're interested in going further, consider entry-level courses in coding, cloud computing, or UX design. These can open doors to fast-growing, well-paid careers in Alberta’s expanding tech sector.
Show employers your human skills
Your technical skills may get you in the door. But your human skills, also called soft skills, will help you stay employed—and advance, even in challenging economic times.
During a downturn, employers often rely more on people who can:
- Communicate clearly, especially when working in small, stressed, or remote teams
- Use emotional intelligence to manage stress, show empathy, and build trust with clients and colleagues
- Think critically and solve problems, especially when budgets are tight and resources are limited
- Contribute ideas and take initiative to help the business innovate or stay afloat
These skills signal that you’re adaptable and forward-thinking, which is an asset to both you and your employer—especially during uncertain times.
Consider asking a trusted colleague or supervisor to help you identify your strengths in these areas, and where you might improve.
Make lifelong learning your career insurance policy
Continuous learning isn’t just for those looking to change careers. It’s essential for everyone. Upskilling (building on what you already know), or reskilling (learning something entirely new), can keep you competitive, confident, and prepared for whatever the economy brings.
In Alberta, there are many free or low-cost continuous learning options, including:
- Micro-credentials—Short, focused programs help you develop a specific skill recognized by employers.
- Local college and university offerings—Schools like NAIT, SAIT, Bow Valley College, and Athabasca University offer flexible learning options, including online and part-time formats.
- Government-funded training—Programs such as Alberta’s Workforce Development Agreements may cover training costs for eligible Albertans.
- Online platforms—Sites like Coursera, LinkedIn Learning, and FutureLearn offer reputable, short courses for upskilling.
Invest in your network and personal brand
A strong network can help you learn about new job opportunities, discover career paths you hadn’t considered, or get referrals when you apply for work.
You can reach out to your network for advice or support during an economic downturn. It can be a valuable resource since people are generally happy to help out.
You can build your network by:
- Attending free webinars, industry events, or job fairs
- Volunteering, or joining professional groups
- Connecting with alumni from your high school or post-secondary institution
- Touching base with people you used to work with (or for) every once in a while, just to stay connected
Be intentional about how you show up, especially when you’re networking online. A strong, upstanding personal brand communicates your values, passions, and what makes you unique.
Be sure to update your LinkedIn profile. Highlight your recent learnings, ask for endorsements, and showcase your accomplishments.
Your career is a long game
Economic recessions can be challenging, but they’re also just temporary. Workers who take advantage of these downturns as a time to grow, learn, and connect with others often emerge stronger and more in demand.
Invest in yourself now. Adaptable, future-focused Albertans are always in demand—no matter what the economy looks like.